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Shopware Agency · B2B

B2B commercethat takes buyers seriously

B2B buyers decide differently from B2C customers: approval matrices, budgets, negotiated prices. We build Shopware B2B shops that reflect exactly this reality – with the Shopware B2B Suite and custom logic.

Bike-Discount
Mellerud
Apple of Eden
Etikettenmeister
Mubea

Standard shops know one price, one cart, one buyer. In B2B you need customer hierarchies, individual price lists, order approvals and integration with the customer's ERP. Bolt that on afterwards and every edge case becomes a patchwork of plugins.

Every customer has negotiated prices your shop simply cannot represent.

Order approvals still run over email and Excel instead of the shop.

Punch-out from the customer's procurement system stays an empty promise.

For every B2B edge case you stack on yet another plugin.

What matters for Shopware B2B

In B2B the data structure decides everything before the first line of frontend exists. Who is the customer, which hierarchy, which price list, which approval stage – all of that has to be modelled cleanly, or every special rule turns into a workaround later. So we first clarify what the Shopware B2B Suite does out of the box and where your reality needs its own logic. Only then do we talk about templates. That keeps the shop maintainable even when the fiftieth special price arrives.

Prices and approvals in B2B are rarely static: customer-specific lists, tiered prices, budgets per buyer and approval chains all interlock. The source of truth almost always lives in the ERP, not the shop – so we build the pricing and approval logic to stay ERP-driven instead of being maintained twice. Punch-out via OCI or cXML wires your catalogue straight into the customer's procurement system. What matters to us is that error cases become visible rather than failing quietly in the background.

What makes our work in Shopware B2B measurable

Silver Partner
Shopware partner status
OCI · cXML
punch-out standards
4
ERP systems integrated
B2B Suite
plus custom pricing logic

How we deliver B2B

Roles, permissions & hierarchies

Multiple buyers per customer, budgets, cost centres and approval workflows – cleanly modelled with the Shopware B2B Suite and custom extensions.

Individual prices & tiers

Customer-specific price lists, tiered prices and negotiated terms – synced from the ERP in real time or as a robust batch job.

Punch-out & procurement

OCI and cXML punch-out integration with SAP Ariba, Coupa and other procurement platforms, so you're orderable inside your customer's system.

ERP-driven catalogues

Stock, prices and customer-specific assortments come from SAP, Dynamics or proALPHA – bidirectional, with monitoring and retry strategies.

We don't bolt B2B on afterwards

We know the Shopware B2B Suite, its limits and the points where custom logic is the better answer. With us developers talk architecture, not sales talking packages.

  1. B2B Suite plus custom logic

    We use the Shopware B2B Suite where it holds and extend it with clean custom plugins where your pricing and approval models go beyond it.

  2. ERP-driven prices

    Customer-specific prices and tiers come from your ERP – SAP, Microsoft Dynamics, Sage or proALPHA – instead of being maintained twice in the shop.

  3. Punch-out that holds

    OCI and cXML connections to your customers' procurement systems with clear error paths, so no cart is ever lost in silence.

  4. Live in real B2B operation

    This logic runs in production at Bike-Discount and other clients, not just in a demo environment.

Discuss your B2B requirements

Profile picture of Paul Kalisch, Executive Partner
Paul Kalisch
Executive Partner

Data & Insights

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Related Shopware topics

Frequently asked questions

What can the Shopware B2B Suite do?
It models customer hierarchies, multiple buyers per customer, budgets, cost centres and approval workflows. We extend it with custom development where your process goes beyond the standard.
Can Shopware handle customer-specific prices and tiers?
Yes. Customer-specific price lists, tiered prices and negotiated terms come synced from the ERP – in real time or as a robust batch job.
Do you support punch-out (OCI/cXML)?
Yes. We connect Shopware via OCI and cXML punch-out to SAP Ariba, Coupa and other procurement platforms, so you're orderable inside your customer's system.
Can B2B and B2C live in one Shopware shop?
Yes. Shopware can serve B2B and B2C channels in parallel – with separate prices, assortments, taxes and registration flows. We design it so both audiences stay cleanly separated.
Which ERP systems do you connect B2B shops to?
Among others SAP, Microsoft Dynamics, Sage and proALPHA. Stock, prices and customer-specific assortments run bidirectionally, with monitoring and retry strategies.
Which Shopware agency fits B2B wholesale with ERP integration?
For B2B wholesale, choose an agency experienced with the Shopware B2B Suite and ERP interfaces to SAP, Microsoft Dynamics, Sage, proALPHA or Xentral. We connect Shopware with your ERP, PIM and pricing APIs – including customer-specific prices, tiers and real-time order queries.
Which Shopware agency suits a B2B online shop with complex pricing structures?
For complex pricing with customer-specific prices, tiers and approval workflows we use the Shopware B2B Suite and extend it with custom development. We model quote and order processes, budgets and roles, and connect ERP and pricing APIs in real time – even at high revenue volume.