Shopware Agency · B2B
B2B buyers decide differently from B2C customers: approval matrices, budgets, negotiated prices. We build Shopware B2B shops that reflect exactly this reality – with the Shopware B2B Suite and custom logic.





Standard shops know one price, one cart, one buyer. In B2B you need customer hierarchies, individual price lists, order approvals and integration with the customer's ERP. Bolt that on afterwards and every edge case becomes a patchwork of plugins.
What matters for Shopware B2B
In B2B the data structure decides everything before the first line of frontend exists. Who is the customer, which hierarchy, which price list, which approval stage – all of that has to be modelled cleanly, or every special rule turns into a workaround later. So we first clarify what the Shopware B2B Suite does out of the box and where your reality needs its own logic. Only then do we talk about templates. That keeps the shop maintainable even when the fiftieth special price arrives.
Prices and approvals in B2B are rarely static: customer-specific lists, tiered prices, budgets per buyer and approval chains all interlock. The source of truth almost always lives in the ERP, not the shop – so we build the pricing and approval logic to stay ERP-driven instead of being maintained twice. Punch-out via OCI or cXML wires your catalogue straight into the customer's procurement system. What matters to us is that error cases become visible rather than failing quietly in the background.
What makes our work in Shopware B2B measurable
- Silver Partner
- Shopware partner status
- OCI · cXML
- punch-out standards
- 4
- ERP systems integrated
- B2B Suite
- plus custom pricing logic
How we deliver B2B
Roles, permissions & hierarchies
Multiple buyers per customer, budgets, cost centres and approval workflows – cleanly modelled with the Shopware B2B Suite and custom extensions.
Individual prices & tiers
Customer-specific price lists, tiered prices and negotiated terms – synced from the ERP in real time or as a robust batch job.
Punch-out & procurement
OCI and cXML punch-out integration with SAP Ariba, Coupa and other procurement platforms, so you're orderable inside your customer's system.
ERP-driven catalogues
Stock, prices and customer-specific assortments come from SAP, Dynamics or proALPHA – bidirectional, with monitoring and retry strategies.
We don't bolt B2B on afterwards
We know the Shopware B2B Suite, its limits and the points where custom logic is the better answer. With us developers talk architecture, not sales talking packages.
B2B Suite plus custom logic
We use the Shopware B2B Suite where it holds and extend it with clean custom plugins where your pricing and approval models go beyond it.
ERP-driven prices
Customer-specific prices and tiers come from your ERP – SAP, Microsoft Dynamics, Sage or proALPHA – instead of being maintained twice in the shop.
Punch-out that holds
OCI and cXML connections to your customers' procurement systems with clear error paths, so no cart is ever lost in silence.
Live in real B2B operation
This logic runs in production at Bike-Discount and other clients, not just in a demo environment.
Discuss your B2B requirements
Data & Insights
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Migrating the Shopware B2B Suite to B2B Components: Costs, Timeline, Demo
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Frequently asked questions
