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Commerce & Shopware

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Cross-border e-commerce with Shopware 6: setting up a multi-country shop correctly

Commerce & ShopwareSlawa Ditzel

Cross-border expansion with Shopware 6 is no push of a button. From twelve real setups: when a new sales channel is enough, when a separate instance is necessary, which tax and payment traps DACH retailers overlook, and how to bring Varnish, hreflang and OSS together cleanly. As of May 2026.

Hands-on Shopware 6 expertise: migration, performance tuning, multi-country setups, checkout optimization and plugin development — from real 100k+ product projects.