App-Entwicklung: App Store Optimization (ASO)
The best app is useless if no one finds it. App Store Optimization (ASO) ensures your app becomes visible in the search results of the App Store and Play Store and turns visitors into downloads. From keyword strategy through store listing optimization to A/B tests of icon and screenshots, we increase your visibility and conversion rate – data-driven and continuously.
Challenges you'll recognise
- Your app is good, but it gets lost in the crowd – it barely shows up in store search.
- You get visitors to your store page, but hardly anyone actually taps 'Get'.
- You invest in advertising for downloads, but as soon as the budget stops the installs collapse – organic visibility is missing.
Services in detail
- App Store ListingYour store listing is your app's landing page – and most apps waste this first impression. An optimised listing with a clear value proposition, convincing screenshots, a meaningful icon, and a relevant title field determines whether a searcher becomes an installer. We optimise every element of the listing for maximum conversion.Learn more
- ASO Keyword StrategyMillions of app searches happen every day in the App Store and Google Play. Most apps do not appear for the most important searches – not because they are bad, but because their keyword strategy is missing or wrong. We develop a data-driven ASO keyword strategy that makes your app visible for relevant searches.Learn more
- App Review ManagementApp reviews are public, stay visible for a long time, and influence both ranking and conversion. A 3.8-star app loses users to a 4.5-star alternative – even if the quality is comparable. We help you motivate more satisfied users to leave reviews, respond to feedback professionally, and extract concrete product improvement signals from negative reviews.Learn more
Good to know
Search is the most important channel
A large share of all app downloads starts with a search in the store. Anyone who doesn't rank there for the relevant terms stays invisible to most potential users – regardless of the quality of the app.
Conversion beats traffic
More visibility helps little if the store page doesn't convince. Icon, screenshots and the first line of copy decide on the download within seconds. Visual optimization often raises conversion more than additional traffic.
App Store is not Play Store
Apple and Google rate apps by different factors and offer different listing fields. An effective ASO strategy treats both stores separately and exploits their respective mechanics deliberately.
Frequently asked questions
What does App Store Optimization actually achieve?
How long does it take for ASO to work?
Is ASO the same as SEO?
Do you optimize for the App Store and Play Store at the same time?
Does ASO also work for an already published app?
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Success you can measure
The best app is useless if no one finds it. We make store visibility and download conversion measurable — with tests instead of gut decisions.
Get found
Higher visibility in store search through targeted keywords.
More from traffic
Better conversion brings more downloads from the same visitors.
Optimised per store
Separate listings for App Store and Play Store.
Test over opinion
Data-driven A/B tests decide what works.
READY FOR YOUR APP THAT SETS NEW STANDARDS?
Whether you want to optimize an existing app or bring a new vision to life – we'd love to meet you. A no-obligation conversation is always a great start.
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