Migration & Replatforming
An outdated or outgrown platform slows your growth – and switching is risky if it runs without structure.
Replatforming Done Right
We plan your migration as a controlled project: from an inventory of what you have, through full data transfer, to an SEO-safe switchover. Whether you move from Shopware 5, Magento, OXID or a custom build to Shopware 6, the result is a modern platform that leaves your data, your rankings and your live operation untouched.
The essentials of Migration & Replatforming
- We plan your migration as a controlled project: from inventory through full data transfer to an SEO-safe switchover to Shopware 6.
- We start with an inventory of all URLs, interfaces, special rules and data fields, so gaps don't surface only in production where they cost the most.
- We build a complete 301 redirect map at the project start so you don't lose Google rankings built up over years.
- Your old shop keeps running until the switch, the new platform is tested in staging against the original, and a documented rollback plan keeps the go-live manageable.
- We use the move as a chance to clean up and streamline data models, processes and interfaces, instead of copying the old setup one to one.
Services in detail
- Shop Data MigrationA platform switch stands or falls on the quality of your data transfer. Products, categories, customers, orders, media — everything must arrive on the new platform completely, consistently, and correctly mapped. We plan and execute data migrations with tested mapping scripts, clean up legacy data from the source system, and validate results against the original before the new platform goes live.Learn more
- Magento to Shopware MigrationMagento systems are powerful but maintenance-heavy, expensive to run, and for many mid-market merchants no longer economically viable long-term. Moving to Shopware 6 gives you a modern, low-maintenance platform — if the migration is structured correctly. We know both systems inside out and plan the switch to keep your data, rankings, and live operations fully intact.Learn more
- Replatforming StrategyA platform switch is more than a technical move — it is a strategic decision that shapes your e-commerce for years to come. We help you choose the right platform for your business model, set up the migration as a controlled project, and consciously shed legacy debt in the process. The result is not a copy of your old system on new software, but a platform built to last.Learn more
The migration process at a glance
A controlled migration runs through clearly defined phases — each one is a prerequisite for the next. Skipping phases means discovering the gaps only after go-live.
Inventory
Complete record of all URLs, data fields, interfaces and custom logic on the source platform.
Data migration & mapping
Structured transfer of products, customers, orders and content with field mapping and validation.
Redirect map & SEO protection
Comprehensive 301 redirects for every changed URL — built before go-live, not after.
Staging & sign-off
The new platform runs in parallel on staging and is systematically tested against the original.
Go-live & monitoring
Switchover follows a documented plan; the old shop stays live until sign-off; rollback available at any point.
Rollback path
If critical issues arise after go-live: revert to the source platform according to the documented rollback plan.
Rollback remains possible up until the final go-live.
Where migrations typically fail
Not all risk factors carry equal weight. This overview shows which areas have the greatest influence on the success or failure of a platform switch.
- Missing or incomplete redirect mapLost rankings rarely recover
- Incomplete inventory of the source platformGaps only surface in live operation
- No documented rollback planUnplanned outages then last days
- Data mapping without field validationInconsistent order and customer data
- 1:1 copy of legacy system without cleanupTechnical debt and old problems carried over
Relative weighting
Relative weighting based on common failure points in replatforming projects.
What matters for Migration & Replatforming
A migration is won or lost long before the switch, namely in the inventory. Before anything moves, you need to know exactly which URLs, interfaces, special rules and data fields exist and which of them still earn their place. Start without that inventory and you discover the gaps only in production, where they cost the most.
Go-live must not be an act of courage. Clean replatformings run through a staging environment tested against the original beforehand and a documented rollback plan that exists beyond paper. As long as the old shop keeps running until the switch, you stay in control rather than relying on luck.
The biggest SEO risk is the URL structure. If addresses change without a complete set of 301 redirects, you lose rankings built over years, and often they never come back. The redirect map therefore belongs at the start of the project, not in the final week when everything is already on fire.
Good migration uses the move as a chance to clean up instead of carrying old problems across one to one. Copy the old setup unexamined and you import its baggage too. An honest look at what is genuinely needed is hard work, but it is the difference between a new platform and just a fresh coat of paint on the same problems. As a Shopware agency we plan replatformings to exactly this pattern — staging, rollback plan, parallel operation.
Redirects decide SEO success
A platform switch usually changes the URLs. Without a complete 301 redirect map you lose rankings and therefore traffic – often permanently. Redirect planning is not a detail at the end but a central part of every serious migration.
Replatforming is a chance to clean up
A move is the best moment to question accumulated legacy. Copying the old setup one to one carries the same problems along. We use the switch to deliberately streamline data models, processes and interfaces.
Parallel operation minimizes risk
Because the old shop keeps running until switchover and the new platform is tested against the original in a staging environment first, the go-live is not a leap of faith. A documented rollback plan keeps even unexpected problems manageable.
Migration without the risk
A replatforming isn't decided on launch day but in the preparation. We migrate as a controlled project with a rollback plan — so you keep your rankings, data and revenue.
Data without loss
Full transfer of all orders, customers and content — with no inconsistencies.
Rankings stay
Complete redirect concepts protect your organic visibility through the switch.
Go-live without standstill
Parallel operation and clear acceptance criteria keep the switch uninterrupted.
Plan over gut feeling
A documented process with a rollback option — no big-bang risk.
Ready for your successful online shop?
Related articles from our blog
Cloud migration & modern software architecture: the decision guide
Cloud migration and software architecture are the same decision from two perspectives. The guide shows the 7 paths to the cloud and when monolith, microservices or modular monolith are the right choice.
Shopware B2B Suite zu B2B Components migrieren: Kosten, Zeitplan, Demo
The B2B Suite is being phased out. How to migrate to B2B Components: what it costs, how long it takes, and what to watch for in the migration demo.
Shopware B2B Suite 2026: Funktionen, Kosten und warum die Suite gerade ausläuft
Shopware B2B Suite 2026: Features, costs, EOL with 6.8 - and the honest decision Suite vs. B2B Components for new projects.
Frequently asked questions