Dr. Lena
The Researcher
Kill score 91
„A self-aggrandizing landing page masquerading as a guide – stuffed with unverified statistics, zero named client proof, and a navigation that screams: we do everything, master of nothing.“
Why don't your visitors buy? The AI Roast
A conversion review from the buyer's side: six AI buyers and four audit frameworks read your page and tell you where they drop off and which fix has the biggest effect.
- 10 reviewers
- 6 buyers
- 4 experts
- Kill score 0–100
- P0 · P1 · P2
Featured on
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Six buyers, each with their own psychology – every one hunting only for the reason NOT to buy.
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Sandra
Spouse-Veto
Defends the budget internally.
Tobias
The Comparison Shopper
Five competitor tabs open.
Jonas
The Procrastinator
Likes everything, does nothing.
Dr. Lena
The Researcher
Verifies every statistic.
Andreas
The Risk-Averse
Thinks worst case first.
The Experts
Four mechanical frameworks with no feelings. They test every claim against its proof.
Promise-Proof AuditorConversion mechanics
Puts every promise on the page next to its proof. Unsupported claims end up in the report.
Objection-Stack MapperConversion mechanics
Maps your buyers' objections and checks whether the page answers them – or ignores them.
Decision-Moment WalkthroughConversion mechanics
Walks the buying moment step by step: where exactly does the page lose the visitor who is ready to decide?
Legal & PR NetSafety net
Checks for attackable claims: unsupported superlatives, questionable statistics, legally risky wording. Pointers to attackable wording, not legal advice.
What a kill report looks like
Kill score, the reviewers' verdicts and concrete fixes by priority. After that: the fix sprint – P0 and P1 findings in 5 working days.
Review my landing pageSample report · example landing pageAnonymized example · June 2026
91/100 Kill scoreDo not ship
the higher, the more drop-off · 7 of 10 examiners would bounce.
This is how a kill report reads. We pointed the roast at a typical agency landing page – kill score 91 out of 100, recommendation: do not ship it like this. Here is an unedited excerpt.
Andreas
The Risk-Averse
Kill score 91
„No visible guarantee anywhere, no fallback option, no risk mitigation above the fold. I bounce before I ever trust this provider with my architecture.“
Jonas
The Procrastinator
Kill score 87
„The page never calculates what waiting costs me. I leave with full knowledge and zero urgency – and I never come back.“
And this is how concrete the fixes get (P0 issue from the same report):
Flagged by 7 of 10 examiners
Location on the page: „John Doe, CEO“
The author byline shows a name and title but no photo, no LinkedIn, no credentials, no years of experience. The authority claim is unearned and unsupported.
What to change: Add verifiable authority signals right next to the byline.
Concrete suggestion
John Doe, CEO | 8 years of industry experience | Certified partner | LinkedIn profile | plus a photo and a direct reply link.
Why: B2B buyers verify individuals before companies; unsupported CEO claims on agency pages are ignored as unaccountable.
How the roast works
Three steps, no registration, no sales call.
More on the approach: Conversion optimization for landing pages
Enter your URL01
Enter the address of your landing page – any publicly reachable page works.
Confirm your email code02
You receive a 6-digit code by email. A code is valid for 15 minutes and good for exactly one roast.
Read your kill report03
After 60–90 seconds your report is ready: kill score, quotes from all examiners and prioritized fixes with concrete copy suggestions.
New landing page before launch
Find the weak spots before budget flows.
Campaign page with high click costs
Every lost visitor costs real money.
Homepage or service page with few inquiries
Find out where prospects drop off.
AI & data protection
For the roast we fetch your page once and have an AI model analyze the text. The report is visible only to you. We store email, URL and score to prevent abuse. The Legal Net's pointers are not legal advice.
What exactly is the AI Roast?
An adversarial review tool: 6 AI buyer personas, 3 conversion-mechanics audits and a legal check read your landing page in parallel and document every reason a real buyer would NOT convert. You get a kill report with a score, quotes and prioritized fixes including copy suggestions.
Why do I have to confirm my email?
Every roast triggers real AI model calls and costs us compute. The 6-digit code prevents automated abuse. Your address does not end up in any newsletter and is never shared.
What does the roast cost?
Nothing. One email code is good for exactly one roast. To test multiple pages, request a new code for each.
How long does a roast take?
Usually 60–90 seconds. All 10 examiners work in parallel, each with its own AI model call. Keep the browser window open in the meantime.
What happens if the roast fails?
Rare, but possible – for example when your page is unreachable or the model is overloaded. In that case simply request a new code for free and start again.
What happens to my URL and the report?
The page is fetched once for the analysis. The report is shown in your browser and is not publicly retrievable. We store email, URL and score to prevent abuse and to be able to advise you on the results if you wish.
How is the roast different from the AI Visibility Check?
The AI Visibility Check tests technically whether AI crawlers can read your page – without AI model calls. The AI Roast has real AI personas evaluate the content of your page as buyers. Together they give you the full picture: technology plus persuasion.
How can I optimize my landing page?
Start with the reasons visitors bounce: an unclear promise, missing proof, unanswered objections and a next step that is too weak. The AI Roast finds exactly these spots and prioritizes the fixes. After that, test the most important changes with real visitors.
Does the roast replace an A/B test?
No. The roast shows where a page probably loses visitors and delivers hypotheses with copy suggestions. Whether a fix works is only proven by a test with real traffic.
More tools & checks
Read your roast – now what?
If your kill score hurts: we build landing pages that survive reviews like this. Talk to us about your fixes – no strings attached, based on your report.
What's it about?
Kevin Bolleßen
Head of BD & Digital Marketing
- 30 minutes by video or phone
- You talk directly to a partner, not to sales
- You get the order of steps, risks and rough costs