Bike and e-bike retail
Digital systems for bike and e-bike retail that work together
Shopware shop, inventory system, suppliers, leasing and workshop: connected instead of maintained twice. We are a Shopware Silver Partner and build integrations and AI agents for retailers, multi-store chains and manufacturers.
- 30 minutes
- no pitch
- reply within one business day
Shopware Silver Partner and Google PartnerTeams in Mönchengladbach and Düsseldorf
Where bike retail gets stuck
Less revenue per bike, more work in the workshop, new obligations from 2027. Five places where retailers lose time and margin.
Maintaining data twice
Products, prices and stock are maintained separately in the inventory system, the shop and on marketplaces. Every mistake costs margin and trust.
Workshop at its limit
The phone keeps ringing, appointments are moved by hand, customers ask for status updates, and the team spends less time on bikes. On top of that, industry associations estimate that around 7,500 skilled workers are missing in German bike workshops.
Source: tagesschau.de, 29 Mar 2026
Leasing with manual re-entry
Quotes and customer data are retyped between the leasing portal, the till and the inventory system. That takes time at the counter and causes typos.
Old shop systems, new e-invoicing
Many shops still run on OXID or Shopware 5. From 1 January 2027, German companies with more than €800,000 prior-year revenue must issue e-invoices in B2B business, from 2028 all companies. Invoices to consumers are exempt.
Source: Bavarian Ministry of Economic Affairs, Legal changes in retail, 10 Oct 2025
Battery passport for e-bike batteries
From 18 February 2027, newly placed e-bike batteries need a digital battery passport. The duty lies mainly with manufacturers and importers. If you sell batteries under your own brand, you may count as a manufacturer yourself.
Source: Händlerbund, Digital battery passport, as of 24 Sep 2026
What we build for bike and e-bike retailers
Shop, inventory system, supplier data, leasing and AI agent work together. You start where the biggest lever is and expand step by step.
- Shopware 6 for bike retailNew build or migration from Shopware 5 or OXID, store logic, click & collect, size and frame advice and fast categories for large ranges.
- Inventory system integrationIntegration of industry systems such as Tridata (via the TriCon interface) or velo.port and of custom inventory systems: products, stock, orders and customers in both directions.
- Veloconnect and supplier dataMake your suppliers' availability and master data usable via the industry standard Veloconnect, in the shop and in your processes.
- JobRad and leasing integrationLeasing calculator in the shop and, where your systems allow it, data sync via the JobRad Partner API. Less retyping between portal, till and inventory system.
- AI agents and automationA workshop agent for appointment requests, calls, status updates and pre-qualifying repairs. Plus automation in customer service and product data maintenance.
- GEO: visible in AI answersStructured data plus location and workshop content, so ChatGPT, Perplexity and co. mention your store and your models.
How we work
Four steps, planned around your season.
- 01
Intro call and review
We look at your systems, interfaces and the biggest levers.
- 02
Concept and roadmap
Target architecture, priorities and effort, with fixed milestones.
- 03
Delivery in stages
Shop, integrations and agents go live step by step while your day-to-day business keeps running.
- 04
Operation and development
Monitoring, performance and new features in good time before the season.
What this can look like
Three typical workflows from bike and e-bike retail.
Example scenario
Multi-store retailer with Tridata
A retailer with several stores connects Shopware 6 to Tridata via the TriCon interface. Stock for each store shows in the shop, online orders arrive as orders in the inventory system, and click & collect is assigned to the right store.
Example scenario
Workshop agent
An AI agent takes appointment requests by phone, email and website, suggests free slots from the workshop schedule and keeps customers informed about the status of their job. Complex cases go to the team.
Example scenario
Shop switch after the season
A retailer on Shopware 5 with a large parts range builds Shopware 6 in parallel. Products, customers and order history are migrated, and the inventory system is reconnected. The old shop keeps running until the switch date, and the switch happens after peak season.
Example scenarios show typical workflows, not specific client projects.
Read more
All articlesFrequently asked questions
Your question isn't here? Ask us directly
Do you work with Tridata or velo.port?
We connect industry inventory systems such as Tridata or velo.port to Shopware. Tridata provides the TriCon interface for this, either through a ready-made integration plugin with a fixed feature set or as a custom integration. For multi-store setups with more complex requirements, such as assigning orders to locations, Tridata itself recommends the custom route. We work out which option fits you in the intro call.
Can I migrate my shop without risking the season?
Yes. We build the new shop in parallel, take over data and interfaces, and your old shop keeps running until the switch date. We set the date together, usually after peak season. We have completed more than 20 Shopware migrations. For a move from Shopware 5 to 6, our migration calculator shows you the fixed price and go-live date up front.
Can JobRad be integrated into the shop and processes?
JobRad offers retailers a leasing calculator to embed in an online shop or website and a free Partner API that syncs quote and customer data between retailer systems and the JobRad portal. We check which option fits your system landscape and implement it.
What does an AI agent actually do in the workshop?
It takes requests outside opening hours too, suggests appointments based on free capacity, answers standard questions and sends status updates. Complex cases go to your team. It does not replace mechanics, but it gives them more time for work on the bikes.
What does GEO mean for a bike retailer?
GEO (Generative Engine Optimization) makes sure AI assistants mention your business for questions like “e-bike workshop near me” or “buy a gravel bike in …”. Structured data, clear location and service information and helpful content make that happen.
What do e-invoicing and the battery passport change for my systems in 2027?
From 1 January 2027, German companies with more than €800,000 prior-year revenue must issue e-invoices in B2B business, from 2028 all companies. From 18 February 2027, newly placed e-bike batteries need a digital battery passport, provided mainly by manufacturers and importers. We make sure your shop and inventory system deliver the data and formats needed. We do not provide legal advice.
Ready for the 2027 season?
30 minutes, no obligation: we look at your shop, inventory system, leasing and workshop and tell you where time and margin are lost and what pays off first.
