OpenAI agency: GPT integration, assistants and agents
AI in real use with OpenAI
With OpenAI we deploy language models where teams really save time: in support, research, automation and internal assistant systems.
OpenAI in figures
- 90
- 7.46.0
- 168M
What does an OpenAI agency do?
An OpenAI agency integrates OpenAI's language models into a company's software and processes via the API: chatbots, internal assistants, document analysis, automation. nextlevels selects the use case with you, connects the model to your data and systems, defines rules and approvals, and monitors quality and cost in operation.
From email to CRM record
Pick one of three sample emails and process it: the model fills a fixed JSON schema, we check the answer and only then write to the CRM. One email fails the check – then you see the second attempt. The answers are prepared, the schema check runs in your browser.
- From:
- j.berger@example.com
- Subject:
- Request: equipping 40 workstations
Hello, we are moving offices in spring and need monitors and docking stations for 40 workstations. Could you send us a quote by the end of the month? Best regards Julia Berger Berger Logistik GmbH
- 1. Prompt
- 2. Model
- 3. Schema check
- 4. CRM fields
{
"type": "object",
"required": [
"company",
"contact",
"email",
"intent",
"urgency",
"summary"
],
"additionalProperties": false,
"properties": {
"company": {
"type": "string"
},
"contact": {
"type": "string"
},
"email": {
"type": "string",
"format": "email"
},
"intent": {
"enum": [
"quote",
"support",
"complaint"
]
},
"urgency": {
"enum": [
"low",
"normal",
"high"
]
},
"summary": {
"type": "string"
}
}
}CRM record
- Company
- –
- Contact
- –
- –
- Request type
- –
- Urgency
- –
- Summary
- –
Prepared sample answers, no live model. Emails and companies are made up, the schema check runs in your browser.
What we build for you with OpenAI
Bookable individually or as a project. If another model or no AI at all fits better, we tell you beforehand.
How an OpenAI project runs
We go into operation with a concrete use case, not with a demo.
Brands that work with us
Pros and cons of OpenAI
Pros
- A wide range of models, from small, low-cost ones for classification to strong ones for complex text, all behind one API.
- Structured outputs that follow a fixed schema, so results can flow straight into your CRM, ERP or shop.
- A large ecosystem: many tools, libraries and developers already know the OpenAI API.
- Through Azure OpenAI, the same models can run in an EU data zone at Microsoft if you need that.
Cons
- European data residency requires approval and an additional agreement, and newer models cost extra there.
- OpenAI retires models and APIs on a regular basis, so your solution needs planned migrations.
- Billing is usage-based: without measurement and limits, running costs are hard to predict.
- Answers can be wrong; important decisions need grounded sources, validation rules and human sign-off.
Is OpenAI right for you?
A good fit if …
- your team spends hours every day on recurring requests, emails or documents that can be handled as text.
- you want an assistant that answers from your own manuals, data sheets and systems.
- you want to pull data from invoices, orders or forms into your ERP in a fixed format.
- you already work with Microsoft Azure and want to run the models in an EU data zone there.
Probably not if …
- fixed rules or a simple automation already solve the task reliably.
- every output has to be exactly the same for the same input.
- your data must never leave your company and neither an EU nor an Azure setup is an option.
- nobody in the company has time to keep an eye on answer quality and costs after launch.
OpenAI and data protection: what applies
The first question is almost always: what happens to our data? For the API, OpenAI states: data sent via the API is not used to train the models unless you explicitly opt in. For abuse monitoring, OpenAI retains logs for up to 30 days by default.
OpenAI offers data residency in Europe. It requires approval by OpenAI and an additional amendment, and comes with a surcharge for newer models. Zero data retention is likewise only available after approval. An alternative is Azure OpenAI from Microsoft: there, prompts and completions are not available to OpenAI, and with an EU data zone processing stays within the EU.
Which option fits depends on your data. We clarify that with you and your data protection officer before the first prototype and document the data flows. This does not replace legal advice. Background: our post GDPR and AI: using ChatGPT and AI tools compliantly at work.

We are OpenAI integrators
We connect language models with your data, rules and approvals. The result is productive AI solutions instead of demo gimmicks.
- Assistants, chatbots and agentic workflows
- Prompt design, output schemas and guardrails
- Integration with CRM, ERP, shop and knowledge sources
- Monitoring, cost control and continuous optimization

OpenAI or Claude?
We work with both and connect models so that switching stays possible. In the end a test with your real cases decides – five questions show beforehand which way it leans, and why. The weighting follows the decision table below.
Question 1 of 5
Which cloud do you already use?
All trade-offs as a table
When OpenAI – and when Claude?
We work with both and connect models so that switching stays possible. In the end, a test with your real cases decides. Before that, these questions help:
| Decision | Lean toward OpenAI | Lean toward the alternative |
|---|---|---|
| Cloud environment | OpenAI, if you already work with Microsoft Azure and want to run the model there through Azure OpenAI in an EU data zone. | Claude, if your infrastructure runs on AWS or Google Cloud. Claude is available there directly and can be used under your existing contracts. |
| Type of output | OpenAI, if you need images or speech input and output as well as text – all through the same API. | Claude, if the result is text or structured data. For image or speech output you'd need a second service. |
| Long documents | OpenAI, if requests are short, such as classifying emails or pulling fields from forms. | Claude, if whole contracts, tenders or manuals need to be analyzed in one go. |
| Existing solution | OpenAI, if code, prompts and tests are already tuned to the OpenAI API and the quality is right. | Claude, if its answers are noticeably better for your task in testing. Then the switch is worth it despite new prompts and tests. |
| Talent and tooling | OpenAI, if you want the widest choice of libraries, examples and developers who already know the API. | Claude, if answer quality matters more to you than the platform. With frameworks such as LangChain, both providers run on the same code. |
As of October 2026
OpenAI compared
OpenAI next to technologies of the same category, measured with the same public sources.
| Figure | OpenAI | Anthropic (Claude) | LangChain |
|---|---|---|---|
| Releases in 12 months | 90 | 92 | 85 |
| Median between releases | 4 days | 3 days | 4 days |
| Latest version | 7.46.0 (31/10/2026) | 1.3.0 (23/10/2026) | 1.6.0 (28/10/2026) |
| Downloads per month | 168M (npm) | 185M (npm) | 12M (npm) |
| Security advisories (12 months) | 0 | 2 | 1 |
Sources: OSV.dev, npm · as of 31/10/2026. Figures are indicators, not a verdict on quality. Go to the pages: Anthropic (Claude) · LangChain
Natural language as an interface
OpenAI suits support, knowledge access and internal assistants because language directly becomes the interaction model. We define clear roles, contexts and quality boundaries.
Structured output instead of free-text chaos
Where processes must stay deterministic, we combine models with output schemas, validation and downstream rules.

Retrieval and tool integration
OpenAI only becomes truly useful with access to your data and systems. We connect knowledge sources, APIs and approval processes in a controlled way.
Quality, cost and governance
We measure response quality, token consumption and failure paths. That keeps AI economical and traceable, even as the use case grows.

Support, sales and internal knowledge work
OpenAI accelerates answers, summaries and research. With clean source integration, teams measurably reduce manual effort.
Automated process decisions
Classification, extraction and prioritization can be integrated directly into operational workflows when approvals and escalations are well modeled.

OpenAI Data & Insights
All postsIs our data used for training?
Can the data stay in the EU?
How do you prevent wrong answers?
OpenAI or another model?
What does an OpenAI solution cost to run?
When is OpenAI not the right choice?
Your edge with OpenAI
LLM projects rarely fail at the model – they fail at processes and integration. We build OpenAI solutions that deliver measurable value and stay operationally safe.
Focus on real business processes instead of AI theatre
Clean system integration and clear responsibilities
Privacy and quality requirements considered from day one
Fast prototypes with a viable production path
Ready for your OpenAI project?
Let's talk about your requirements – we'll get back to you within one business day with concrete next steps.
What's it about?

Paul Kalisch
Executive Partner
- 30 minutes by video or phone
- You talk directly to a partner, not to sales
- You get the order of steps, risks and rough costs
Related services and technologies for OpenAI
- ServiceAI Consulting & Process Optimization
- ServiceProcess Automation & AI Workflows
- ServiceProcess Analysis & AI Strategy
- ServiceAI Chatbots & Digital Assistants
- TechnologyMake
- TechnologyZapier
- TechnologyIFTTT
- TechnologyLangChain
- TechnologyAnthropic Claude
* Sources: npm (31/10/2026) · Green: strong, orange: weaker, red: notably weak, each against usual values. A pointer, not a verdict.






