Industry · B2B wholesale
Digital wholesale: shop, ERP and inside sales working together
We connect your Shopware B2B shop to your ERP, get your invoicing ready for mandatory e-invoicing and take load off your inside sales team with AI agents. Pragmatic, built for mid-sized companies, from a single source.
- 30 minutes
- no pitch
- reply within one business day
Shopware Silver Partner and Google PartnerTeams in Mönchengladbach and Düsseldorf
Where wholesale gets stuck
Four typical problem areas between shop, ERP and inside sales.
Prices and stock don't match everywhere
Customer-specific terms live in the ERP, the shop shows something else. Inside sales fixes it by hand.
E-invoicing is around the corner
From 1 January 2027, companies in Germany with more than €800,000 in prior-year turnover must issue e-invoices for domestic B2B sales. It is often unclear whether the shop or the ERP is responsible.
Source: German Federal Ministry of Finance, e-invoicing FAQ (as of March 2026)
Inside sales is retyping
Orders by email and PDF, availability requests, quotes: routine work ties up experienced people. At the same time, 34% of the wholesalers surveyed plan to cut jobs in the second half of 2026.
Systems that grew over time
An old shop, in-house builds, isolated tools after acquisitions: every change turns into a project.
What we build for wholesalers
Shop, ERP, AI and visibility from a single source. You start where the pressure is highest.
- Shopware B2B commerceAs a Shopware Silver Partner, we design and build B2B shops with company accounts, roles and approvals, quick order, order lists, quote processes and customer-specific prices. Migrating from the legacy system is part of it.
- ERP integration and e-invoicingWe connect Shopware to your ERP, for example Microsoft Dynamics 365 Business Central, SAP Business One or your industry ERP. Prices, stock, terms and documents flow reliably, with monitoring and error handling. We build e-invoices in XRechnung or ZUGFeRD format and the Leitweg-ID for public-sector customers into the process.
- AI agents for inside salesCustom AI agents take over routine inside sales work: capturing orders from email and PDF, preparing quotes, answering availability questions. Where it matters, a person approves.
- GEO: visible in AI searchWe make your product range and expert content findable for AI search systems such as ChatGPT, Perplexity and Google AI Overviews: with structured data, guide content and a clean technical base.
- Custom softwareWhere off-the-shelf falls short, we build portals, configurators and interfaces to measure.
How we approach it
The urgent things first, then the expansion. You see a result after every stage.
- 01
Intro call
In 30 minutes we look at your shop, ERP and invoicing process together and name the biggest levers. Free of charge.
- 02
Concept
Target picture, data flows, effort and priorities. In writing and easy to follow.
- 03
Delivery in stages
The urgent things first, for example e-invoicing, then integration and automation. With visible interim results.
- 04
Operation and further development
Monitoring, updates and new use cases.
What this can look like
Three typical starting points in wholesale and how shop, ERP and AI work together.
Example scenario
Electrical wholesaler with Shopware and Business Central
Customer-specific prices come live from the ERP. The ERP creates invoices compliant with EN 16931 and the shop makes them available in the customer account.
Example scenario
Technical wholesaler with many PDF orders
An AI agent reads incoming orders, matches items and customer number and creates a draft order in the ERP. Inside sales only checks the exceptions.
Example scenario
Wholesale group after an acquisition
The acquired site is integrated step by step into the group's shop and ERP, and master data is consolidated.
Example scenarios, not customer references. They describe typical workflows, not a specific project.
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All articlesFrequently asked questions
Your question isn't here? Ask us directly
Should my shop or my ERP create e-invoices?
That depends on your system landscape. In B2B wholesale, the ERP often creates the e-invoice and the shop makes it available in the customer account. What matters is that mandatory details are passed cleanly between shop and ERP, for example the Leitweg-ID for public-sector customers.
When does mandatory e-invoicing apply to us?
All domestic companies in Germany have had to be able to receive e-invoices since 1 January 2025. Companies with more than €800,000 in prior-year turnover must issue them from 1 January 2027, all others from 1 January 2028. Existing EDI procedures that do not count as e-invoices remain allowed until the end of 2027. This is set out in the German Federal Ministry of Finance FAQ (as of March 2026). Please check your specific situation with your tax advisor.
Which ERP systems do you work with?
We connect ERP systems through their interfaces, for example Microsoft Dynamics 365 Business Central, SAP Business One or industry ERPs. Which option fits, we clarify in the intro call.
What can an AI agent actually do in inside sales?
Typical tasks are capturing orders from email and PDF, drafting quotes and answering availability questions. Critical steps stay with your team. The agent prepares, a person approves.
We still run an older shop. Is a fresh start worth it?
Not always. We check whether a migration to Shopware 6 or a targeted modernisation of integration and processes is more economical.
Where do shop, ERP and inside sales get stuck?
Talk to Slawa Ditzel about your shop, your ERP and your invoicing process. 30 minutes, free of charge and no pitch. Afterwards you know where the biggest levers are.
