Further reading
Digitisation in SMEs: 5 projects that pay for themselves in 12 months
Software
From customer portal to AI-powered email triage: five clearly scoped projects with effort, ROI and pitfalls. Each pays for itself within twelve months — if the process is cleaned up first. Including impact/effort prioritisation and the German funding landscape as of July 2026.
Cross-border e-commerce with Shopware 6: setting up a multi-country shop correctly
Commerce & Shopware
Cross-border expansion with Shopware 6 is no push of a button. From twelve real setups: when a new sales channel is enough, when a separate instance is necessary, which tax and payment traps DACH retailers overlook, and how to bring Varnish, hreflang and OSS together cleanly. As of May 2026.
Product data management & PIM: when a system really pays off
Commerce & Shopware
Product data in Excel chaos? How to recognise that a PIM system is worthwhile, what it costs and how the data gets into Shopware.