B2B E-Commerce
B2B customers today expect the same convenience as in B2C – but with the complexity of business commerce: individual pricing, approval workflows, large catalogs and a clean connection to ERP and inventory management.
B2B E-Commerce Built for Business
We build B2B shops on Shopware 6 that digitize ordering, relieve your sales team and give business customers a self-service portal available around the clock.
The essentials of B2B E-Commerce
- We build B2B shops on Shopware 6 that handle individual pricing, approval workflows, large catalogs and a self-service portal available around the clock.
- We design from the buying process and model company structures with multiple buyers, budget limits and multi-step approvals in the shop, instead of retrofitting them as an edge case.
- We connect the shop to your ERP and inventory management so customer-specific prices, availability and orders sync automatically and duplicate work disappears.
- Via OCI punchout we integrate your shop directly into your customers' SAP or Ariba procurement and ensure fast search even with tens of thousands of articles.
- Self-service for quotes, order history and reorders cuts routine enquiries and gives your sales team time for what genuinely needs advice.
Services in detail
- Customer Groups & Price ListsIn B2B, a one-size-fits-all price is rarely the reality. We configure customer-specific price lists, tiered pricing, and discount groups directly in Shopware 6 — optionally driven by your ERP. Every business customer sees their own conditions after login: their catalogue, their prices, their currency. Manual price coordination by email becomes a thing of the past.Learn more
- Punchout & ProcurementLarge purchasing organisations order from their own procurement systems — suppliers not integrated there are simply considered less often. We connect your Shopware shop via OCI punchout or cXML to your customers' SAP Ariba, Coupa, or other procurement platforms. The buyer switches seamlessly into your shop, builds their basket, and transfers it back to the approval system.Learn more
- B2B Self-Service PortalBusiness customers want to view quotes, retrieve order history, download invoices, and trigger reorders — without calling your sales team every time. We build you a self-service customer portal on Shopware 6 that meets exactly these requirements: available around the clock, tailored to your B2B processes, and simple enough that customers actually use it.Learn more
Weight of B2B requirements in shop development
A B2B shop is not simply an extended B2C shop – it carries a completely different requirement profile. This weighting shows which dimensions drive the greatest planning and implementation effort.
- ERP & system integrationCore: prices, stock, orders in sync
- Customer-specific pricing & catalogsContract- and group-based pricing logic
- Roles, budgets & approval workflowsPurchasing organisations with internal hierarchies
- Self-service customer portalQuotes, history, reorders without sales involvement
- Search & filters for large catalogsPerformance across thousands of SKUs is critical
- Punchout & OCI integrationDirect connection to customer procurement systems
Relative weight
Relative ranking by complexity and impact on project success.
Our B2B project approach
From the first workshop to the live portal, we follow a structured sequence – because in B2B each phase builds on the last: first we understand your pricing logic, then we build the system bridges, then we enable your customers.
Discovery & process analysis
Map purchasing processes, roles and conditions of your customers; clarify ERP data model.
Architecture & system integration
Design and implement data interfaces to ERP, PIM and inventory management.
B2B configuration & shop build
Set up price groups, catalog rules, role-permission system and approval workflows.
Self-service portal & punchout
Extend customer portal with order history, quote management and optional OCI connection.
Pilot operation & rollout
Onboard selected customer groups, incorporate feedback, migrate all customers in stages.
Each phase closes with a defined deliverable that unlocks the next.
What matters for B2B E-Commerce
A good B2B shop is designed from the buying process, not from the product catalogue. In B2B it is rarely an individual placing a spontaneous order but an organisation with roles, budgets and internal approvals. Build that into the shop instead of retrofitting it as an edge case and you create a tool that fits the buyer's working day, not just a prettier order form.
Here the ERP connection is not a technical detail but the precondition for the shop working at all. Only when customer-specific prices, availability and orders run in automatic sync does the double bookkeeping disappear and the efficiency gain become real. Without that link, a B2B shop is just another source of errors someone has to fix by hand.
The decisive measure is whether the buyer finds the B2C standard they are used to. Fast search, clear availability, easy reordering from history: these are the expectations people carry over from their private shopping. A clumsy ordering experience loses to competitors who already deliver that comfort, no matter how strong your range is.
Self-service is where the effort starts paying off for you. When customers manage quotes, order history and reorders themselves, routine enquiries drop noticeably and your sales team gains time for what genuinely needs advice. The shop shifts from a cost item to a tool that takes load off your people.
B2B buyers expect B2C convenience
Buyers are demanding online shoppers in private and carry that expectation into work: fast search, clear availability, self-service. Anyone offering a cumbersome B2B ordering experience loses to competitors who have digitized the process.
ERP integration is the core
A B2B shop without a clean connection to ERP and inventory management creates duplicate work and errors. Only once prices, stock and orders sync automatically does the shop deliver its efficiency gain and noticeably relieve sales and back office.
Self-service relieves sales
When customers manage quotes, order history and reorders themselves, the number of routine requests drops significantly. Your sales team gains time for advisory topics while existing customers can order independently around the clock.
B2B as easy as B2C
B2B commerce is B2C convenience plus business logic. We map customer pricing, approvals and ERP integration cleanly — and measurably unburden your sales team.
Pricing per customer
Individual prices and assortments right after login — no manual upkeep.
Processes mapped
Multi-stage approvals and ordering for real procurement organisations.
ERP in sync
Automatic synchronisation with ERP, PIM and inventory systems.
Sales unburdened
Self-service and OCI punchout take routine work off your team.
Ready for your successful online shop?
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