Customer Groups & Price Lists
In B2B, a one-size-fits-all price is rarely the reality.
Overview
We configure customer-specific price lists, tiered pricing, and discount groups directly in Shopware 6 — optionally driven by your ERP. Every business customer sees their own conditions after login: their catalogue, their prices, their currency. Manual price coordination by email becomes a thing of the past.
The essentials at a glance
- We configure customer-specific price lists, tiered pricing and discount groups directly in Shopware 6 – optionally driven by your ERP.
- We put complex pricing into Shopware's price rule engine instead of manual upkeep, so tiered prices, time-based validity and customer-specific overrides apply automatically.
- The ERP stays the master for prices and the shop only reads from it, so no divergence arises and the source of truth is unambiguous.
- We scope catalogs per customer group, so each customer sees only their approved products and conditions after login – a genuine benefit for large B2B catalogs.
- This way every business customer sees exactly their conditions after login and manual price coordination by email becomes a thing of the past.
Individual Price Lists
Shopware 6 allows you to store individual price lists per customer group or per individual customer. We configure tiered pricing, volume discounts, and customer-specific special prices so they apply automatically after login. Pricing rules can be time-limited, quantity-tiered, or tied to conditions.
ERP-Driven Pricing
When prices are managed in the ERP, we synchronise them automatically into the shop. Customer-specific conditions, framework agreement prices, and special arrangements come directly from your ERP — no manual maintenance in the shop. ERP updates appear in the shop promptly.
Catalogue Control
Not every B2B customer should see every product. We configure customer groups so that after login, only the approved products and categories are visible. New products automatically appear for the right groups as soon as they are released in the shop or PIM.
Purchase on Account & Limits
B2B customers frequently order on account with individualised payment terms. We configure payment method assignments per customer group and implement credit limits that automatically request alternative payment methods when exceeded. The logic runs directly in checkout without manual intervention.
Composition of a B2B pricing logic
In a typical B2B shop, price evaluation is made up of several rule layers. The weighting shows how much configuration effort falls on each level.
- Customer-group price listsIndividual conditions per group or account
- Tiered pricing & volume discountsAutomatic price scaling by quantity
- Catalogue filteringProduct visibility per customer group
- Time-limited validity & promotionsTemporary special conditions or campaigns
- Invoice purchase & credit limitsPayment terms per customer segment
Relative complexity shares — not measured values.
Setting up customer-specific conditions
Implementation follows a fixed sequence: first clarify the data source, then build the rule logic, finally test and hand over. Each phase builds on the previous one.
ERP analysis & data model
Capture price fields, discount groups and catalogue tables from the ERP; define mapping to Shopware entities.
Customer-group architecture
Create groups, roles and assignment rules in Shopware 6; define inheritance logic between standard and special conditions.
Price-rule configuration
Store tiered prices, time-limited validity and customer-specific overrides in the Shopware rule engine.
Set up ERP synchronisation
Shop pulls prices read-only from the ERP — no manual maintenance; configure intervals and error handling.
Acceptance & go-live
Run through login scenarios per customer group; validate price display, catalogue and payment terms, then go live.
Typical project flow — phases can be parallelised.
What matters for Customer Groups & Price Lists
Complex pricing belongs in a rule engine, not in manual upkeep. Tiered prices, discount groups, time-based validity and customer-specific overrides simply cannot be managed reliably by hand. Shopware's price rule engine handles the evaluation logic automatically, provided it is cleanly configured and synced with the ERP rather than maintained on the side.
The ERP stays the master for prices, and the shop reads from it. The moment prices are also maintained manually in the shop, divergence sets in sooner or later and nobody knows which value is correct. An ERP-driven sync, where the shop never acts as the leading system, is the only variant that stays consistent over time.
Assortment scoping is not just protection but usability. When each customer sees exactly their range and conditions after login, the shop becomes clearer and the search more efficient. Especially with large B2B catalogues of thousands of items, that customer-specific restriction is a genuine benefit, not just a filter.
The real gain is that price negotiation by email disappears. When every business customer sees exactly their conditions after login, sales no longer has to communicate prices by hand and every change takes effect immediately and identically everywhere. That makes the process not only faster but also less error-prone, because the source of truth is unambiguous.
Pricing complexity requires a rule engine
Tiered prices, discount groups, time validity, and customer-specific overrides cannot be managed manually. Shopware's pricing rule engine handles the evaluation logic automatically — provided it is correctly configured and synchronised with the ERP.
Catalogue filtering reduces complexity
When customers only see the products relevant to them, the shop becomes clearer and search more efficient. Especially for large B2B catalogues with thousands of articles, customer-specific catalogue restriction is a genuine value-add.
ERP remains master for prices
When prices are manually maintained in the shop, divergences from the ERP eventually arise. The cleanest solution is ERP-driven price synchronisation where the shop always reads from the ERP and never acts as the leading system.
Every customer, their price
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Frequently asked questions