Engineering, not buzzwords
GEO is decided in the source code: crawler rules, rendering, llms.txt, Schema.org. We are developers and SEO team in one and change it directly in your system – whether Shopware, Next.js or TYPO3.
GEO Agency
GEO Agencyfor AI visibility
Generative Engine Optimization makes sure ChatGPT, Perplexity, Claude and Google AI Overviews read, understand and cite your website as a source. As a GEO agency with an SEO and engineering background we implement it technically – crawler access, llms.txt, structured data, citable content – and check what changes as a result.
What GEO is
Generative Engine Optimization (GEO) optimizes content and technology so generative AI systems retrieve it, understand it and name it as a source in their answers. Unlike classic search there is no ranking list: the model picks a handful of sources and summarizes them – anything that isn't readable and unambiguous simply doesn't appear.
In practice that means: AI crawlers are allowed to load the page, content lives in the HTML instead of only in JavaScript, facts are stored as structured data, answers come first in each section and the brand is clearly described as an entity. These are exactly the points we check and build.
Why nextlevels as your GEO agency?
Verifiable, not asserted
Our free AI visibility check discloses what we test and how we weight it. We apply the same yardstick to your project – before and after implementation.
SEO stays the foundation
AI answer engines rely on the same signals as Google: clean structure, clear answers, authority. We build GEO on top of your existing SEO instead of opening a second silo.
Honest expectations
How often an AI system cites you depends on topic, competition and the models themselves. We don't promise mentions – we build the prerequisites AI systems demonstrably need.
GEO services
GEO audit
We check crawler access (robots.txt, bot blockers, rendering), llms.txt, structured data, readability and entity signals of your most important pages. The result: a prioritized list with effort and expected impact.
Technology: llms.txt, schema & crawlers
We open the site for GPTBot, ClaudeBot and PerplexityBot, check the Google-Extended directive, set up llms.txt, add Schema.org markup (Organization, Service, FAQ, Article) and make sure the HTML is rendered server-side.
Content & entities
We structure content into citable sections – answer first, then reasoning –, add FAQ and comparison formats and sharpen the brand as an entity: consistent descriptions, authors, profiles and links.
Monitoring
We regularly check whether AI crawlers load the site, whether structured data stays valid and whether your website appears as a source for the prompts that matter to you – and adjust the measures accordingly.
Free AI visibility check
Before you hire a GEO agency, look at the current state: the check takes about 30 seconds to verify whether AI crawlers may load your website, whether an llms.txt exists, which structured data is missing and how readable your content is for AI systems. No sign-up, with a published methodology.
Start the AI visibility checkWhitepaper
GEO guide for mid-sized companies
Want to understand before you commission? The guide explains how AI answer engines select sources, which technical prerequisites you can check yourself and in which order to proceed.
Download
GEO for Shopware & B2B
Online shops have a GEO problem of their own: product and category pages are often rendered only in JavaScript, prices and availability are missing as structured data, and B2B shops lock crawlers out behind the login. As a Shopware agency we know the places in the storefront and the plugins where this is decided – and fix it where it originates.
Process & pricing
A GEO project at nextlevels runs in four steps – each step has a clear result before the next one starts.
01
Audit & prioritization
We analyze the most important pages, crawler access, structured data and content. You receive a prioritized list of measures with effort and expected impact.
02
Technical setup
Crawler rules, llms.txt, Schema.org markup and rendering are implemented directly in your system – as a pull request or together with your development team.
03
Content & entity sprint
We restructure existing content, add missing answer formats and sharpen the brand as an entity – in sprints with a fixed scope.
04
Monitoring & adjustment
We regularly check crawler access, the validity of structured data and citations as a source for relevant prompts – and adapt the measures.
Need AI beyond visibility – chatbots, automation, AI software? Then our AI agency is the right starting point; GEO remains part of the package there.
What does a GEO agency cost? Pricing & models
The ranges below are typical market figures, not binding prices. What your project actually costs depends on the number of pages, your tech stack and the state of your SEO foundation.
| Service | Typical range | Duration |
|---|---|---|
| GEO audit | low four-figure range | 1 – 2 weeks |
| Technical setup (llms.txt, schema, crawlers) | lower four-figure range | 1 – 3 weeks |
| Content & entity sprint | mid four-figure range per month | 2 – 4 months |
| Monitoring | monthly, low three-figure to four-figure range | ongoing |
Typical market ranges as of September 2026 – not binding prices. You'll receive a concrete quote after the audit.
GEO agency from NRW, Germany
We work from Mönchengladbach and Düsseldorf for companies across Germany – on-site workshops in NRW, remote implementation. More about our locations: Digital agency Düsseldorf and Digital agency Mönchengladbach.
Marketing projects with measurable reach
Goal
Become our next success story
Start your projectFrequently asked questions about a GEO agency
What is the difference between GEO and SEO?
SEO optimizes for rankings in classic search results; GEO optimizes for generative AI systems such as ChatGPT, Perplexity or Google AI Overviews retrieving your content and naming it as a source. Both share the same foundation – crawlability, structure, authority –, GEO adds crawler permissions for AI bots, llms.txt, structured data and citable answer formats.
How long until AI systems cite my website?
Technical prerequisites such as crawler access, llms.txt and Schema.org take effect as soon as the AI crawlers have reloaded the page – often within a few weeks. Whether and how often a model then names you as a source depends on topic, competition and the models themselves; here we count in months, not days, and we don't promise mentions.
How is GEO measured?
On three levels: technically (AI crawler hits in the server logs, validity of structured data, reachability of llms.txt), in content (share of citable sections, FAQ and answer formats) and in impact (spot checks of relevant prompts in ChatGPT, Perplexity and Google AI plus referral traffic from AI systems in web analytics).
What does a GEO agency cost?
A GEO audit typically sits in the low four-figure range, the technical setup in the lower four-figure range. Ongoing content and entity work is usually calculated monthly in the mid four-figure range, monitoring in the low three-figure to four-figure range per month. These are market orientation values – a concrete quote follows the audit.
Do I need both GEO and SEO?
Yes, in that order. Without a clean SEO foundation – indexable pages, clear structure, backlinks – GEO has nothing to build on. Conversely, classic SEO alone is not enough: AI crawlers need explicit permissions, and answer engines prefer content that answers a question in a few sentences.
Which AI systems does GEO cover?
The optimization targets ChatGPT (GPTBot, OAI-SearchBot), Claude (ClaudeBot), Perplexity (PerplexityBot), Google AI Overviews and AI Mode (Googlebot; Google-Extended only controls Gemini training use) as well as Microsoft Copilot (Bingbot). The basic principles – access, structure, citability – are the same for all; differences lie in crawler names and preferred sources.
Ready for more AI visibility?
Send us your URL and your most important pages – we'll get back to you within one business day with a first assessment and the next steps.
Request a GEO audit