Nexen logo

Project: Nexen

PERFORMANCEDRIVE

For NEXEN we engineered a performance-led programme centred on social ads, paid search and standout creatives. The campaign site acted as a conversion hub guiding shoppers post-purchase into participation. Clear funnels, strong creative and refined entry points lifted reach, traffic and entry rates significantly.

  • Social & performance ads
  • Paid search management
  • Conversion-optimised funnel
  • Campaign site as conversion hub
Nexen digital marketing campaign mockup
Nexen campaign site overview
Nexen campaign site laptop mockup

DIGITAL MARKETINGWITH SYSTEM

The Nexen push applied a holistic digital marketing lens with every tactic tuned for performance. From Meta and TikTok ads through targeted paid search to the campaign site itself, the pieces formed one coherent engine. Audiences, keywords, creative and copy were aligned precisely and optimised continuously. The landing page operated as the central conversion hub, engineered purely for performance.

As the landing experience it welcomes users straight from ads, mirrors messaging visually and in copy, and guides them through participation without detours. Structure, design and content are dialed in for conversion and measurably support campaign outcomes.

Nexen campaign participation form
Nexen Tire tech centre exterior
Nexen Tire reception area
Nexen Tire building aerial view
Nexen Tire building facade

Task & Scope

Performance marketing for a tyre brand — with SEA and social campaigns to drive activation and reach.

Services

  • Digital Marketing
  • SEA
  • Social Media

Results & Key Figures

SEA + Social
Performance-Mix
Paid Ads
Campaigns
Reifen-Brand
B2C

The campaign was conceived holistically and executed with relentless focus on performance. Alignment between ads, paid search and the landing page stood out—everything interconnects cleanly and delivers measurable impact. Collaboration was efficient, structured and always on point.

Markus Wessel, Head of Marketing Germany

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Profile picture of Paul Kalisch, Executive Partner
Paul Kalisch
Executive Partner

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