Industry · MedTech & lab supply
Sell medical devices and lab supplies online with data that flows
We connect your ERP with Shopware, punchout catalogues and industry portals and automate routine work with AI, so your team can focus on customers again.
- 30 minutes
- no pitch
- reply within one business day
Shopware Silver Partner and Google PartnerTeams in Mönchengladbach and Düsseldorf
Does this sound familiar?
If you make or sell medical devices or lab supplies, you no longer deliver just goods but data as well: to authorities, to hospitals, to procurement systems and to your own shop.
The same data in five places
ERP, EUDAMED, hospital master data pools, punchout catalogues and the shop are maintained separately. Every change has to be repeated in several places.
EUDAMED deadline pressure
Since 28 May 2026, newly placed medical devices must be registered in EUDAMED. Devices that were already on the market and are still being sold must be registered by 28 November 2026. After that, unregistered devices may no longer be placed on the market.
Purchasing through systems, not the phone
Hospitals get article master data from platforms such as the Healthcare Content Data Portal (HCDP). In our assessment, labs and industry often order via OCI or cXML punchout straight from their procurement system.
Source: Prospitalia, Healthcare Content Data Portal (30 Oct 2024)
Inside sales at the limit
Quote requests, spare parts and special orders take time. At the same time, 42% of the member companies surveyed in the BVMed autumn survey 2026 say they struggle to fill sales positions.
Source: BVMed autumn survey 2026 (6 Oct 2026, 120 companies)
Legacy systems
Shopware 5 has received no security updates since 31 July 2024. Other shops depend on old custom solutions that are expensive to maintain.
What we build for you
Product data comes from one source, your ERP or PIM, and flows from there to EUDAMED, to master data pools such as HCDP, to punchout catalogues and to your shop. Use these five building blocks on their own or together.
- Shopware B2B commerceShopware 6 shops for trade customers with net and customer-specific prices, order lists, quick order, quote requests, approval workflows and assortments per country and customer group. Plus migrations from Shopware 5 and other systems. We are a Shopware Silver Partner.
- ERP integrationArticles, prices, stock, orders and customer accounts sync in both directions between ERP and shop. Plus data exports for catalogues (BMEcat), punchout (OCI/cXML) and master data portals.
- AI & automationAI agents that pre-qualify enquiries, prepare quotes and check product data for gaps. Product texts and translations are created with AI support and always go through an approval by your team.
- GEO & visibilityStructured product and expert content, so your products are found and described correctly in classic search engines and in AI search.
- Custom softwareCustomer portals, interfaces and tools for the places where standard software stops.
How we work
We start with one clearly scoped building block and build on what works.
- 01
Intro call
Free and non-binding: we review your systems, data flows and deadlines.
- 02
Concept
Target architecture, priorities and an effort estimate.
- 03
Pilot
One clearly scoped building block, for example punchout or a data export.
- 04
Implementation & rollout
Step by step and planned so that your shop keeps running during the switch.
- 05
Operation & development
Maintenance, updates and new integrations.
What this can look like
Three typical flows showing how ERP data reaches authorities, hospitals, labs and inside sales.
Example scenario
Manufacturer with proALPHA or abas
Product master data from the ERP goes to EUDAMED as validated XML and to hospital master data pools as catalogue data. Every submission is versioned.
Example scenario
Lab supplies distributor with Shopware 6
Industrial labs order via OCI or cXML punchout from their procurement system. Prices and stock come live from the ERP.
Example scenario
AI in inside sales
An AI agent captures an enquiry about an unlisted spare part and matches it against the ERP data. It then goes to inside sales with a draft quote, and your team reviews and decides.
Example scenarios, not customer references. They show how such flows are typically set up.
Read more
All articlesFrequently asked questions
Your question isn't here? Ask us directly
Does nextlevels handle the EUDAMED registration for us?
No. Regulatory responsibility stays with the manufacturer. We make sure the data comes out of your systems cleanly, for example as a validated XML export, and that every submission is documented in a traceable way.
Do we have to switch our ERP?
Usually not. We integrate existing ERP systems. Which interfaces your system offers is something we clarify in the intro call.
What is punchout and do we need it?
With punchout, buyers jump from their own procurement system into your shop and take the basket back, using standards such as OCI or cXML. It matters most when your customers buy through their own procurement system, such as hospitals, labs or industrial companies. Whether your customers expect punchout is something we clarify together in the intro call.
How safe is AI with medical devices?
With us, AI supports, it does not decide. Your team approves texts, quotes and data changes before they are published or sent.
We still use Shopware 5. What now?
Shopware 5 has received no security updates since 31 July 2024. We plan the migration to Shopware 6 so that data, customer accounts and order history are carried over and your shop keeps running during the switch. You can estimate roughly what the migration will cost you up front with our Shopware migration calculator.
Your product data should do the work, not your team
30 minutes, non-binding: we look at your systems, data flows and deadlines with you and tell you which building block we would start with.
