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Shopware · Costs & Pricing · 2026

What doesShopware cost?

License, development, hosting, maintenance: we break down what really makes up the cost of a Shopware 6 project – with market-typical ranges for 2026 and without sales rhetoric.

The essentials in brief

Shopware itself is free and open source as the Community Edition. Costs arise mainly from implementation (agency or in-house development), from hosting and – for the commercial editions – from the license.

A professional Shopware 6 shop typically ranges, depending on scope, from around €15,000 for a standard B2C shop to €120,000 and more for a complex B2B or headless project. On top come ongoing costs for hosting, licenses and maintenance. For a quick, project-specific orientation, use our Shopware price calculator.

Shopware license costs: Community vs. commercial editions

The license is only part of the total cost – and for many mid-market projects it's even €0. Shopware distinguishes the free Community Edition and the commercial editions (cloud and self-managed).

EditionLicense costsBest suited for
Community EditionFree · open source · self-hostedMost B2C and B2B shops that are custom-built and self-hosted
Commercial editions (cloud)Price on request · revenue- and feature-basedMerchants who want SaaS operation, support and commercial features without their own hosting
Commercial editions (self-managed)Price on requestMerchants with their own hosting who need commercial plugins (e.g. B2B Components) and contractual SLAs

Shopware no longer publishes fixed list prices for the commercial editions; they depend on revenue and feature scope. Market-typical orientation, as of 2026 – not binding prices.

What does a Shopware agency cost?

The largest line item in a Shopware project is usually not the license but the implementation. Specialised Shopware agencies in Germany typically charge market-rate day rates of around €800 to €1,400, or hourly rates of roughly €90 to €160 – depending on seniority, region and degree of specialisation.

What drives your budget is therefore not the day rate alone but the effort: how many interfaces (ERP, PIM, payment) need to be connected? How custom are checkout, pricing logic and assortment? How much data is migrated? A serious agency quantifies this effort after a short discovery – not by gut feeling.

As a Shopware agency we work with fixed-price packages for clearly scoped building blocks and with transparent effort estimates for custom development. You get a first range for your project in a few minutes via the Shopware price calculator.

Example project budgets for Shopware 6

The following ranges are market-typical orientation values for complete projects (concept, design, development, interfaces, go-live). They don't replace a quote but give a realistic sense of the order of magnitude.

Project typeTypical budget rangeDuration
Standard B2C shopapprox. €15,000 – €40,0008 – 12 weeks
B2B shop with ERP integrationapprox. €40,000 – €120,0004 – 6 months
Replatforming / migrationapprox. €25,000 – €80,0003 – 6 months
Headless / composable storefrontfrom approx. €60,000from 4 months

Market-typical orientation, as of 2026 – not binding prices. Your actual budget depends on interfaces, assortment and data volumes.

Shopware B2B Suite & B2B Components: costs

For B2B trade, Shopware offers native features such as customer-specific pricing, tiered prices, order approvals and quotation processes. Historically these were delivered via the paid B2B Suite; currently the features are moving into the B2B Components of the commercial editions. License costs are therefore part of the respective commercial edition, not a separate fixed price.

More relevant than the license is usually the integration effort: ERP connection, pricing and approval logic, and mapping your real purchasing processes. What the Shopware B2B Suite costs mean in detail – and why the Suite is being phased out in 2026 – we've described at length on the blog.

Ongoing operating and hosting costs

After go-live, ongoing costs arise – independent of the one-off development. The main items are hosting, maintenance and updates, plus optional license and support fees for the commercial editions.

Hosting for a Shopware 6 shop typically ranges from around €50 per month for smaller shops to several hundred euros per month for high-revenue shops under heavy load; specialised managed-hosting partners are clearly preferable to cheap standard web hosting here. For maintenance, security updates and further development, a fixed service or hourly retainer is advisable.

Important: a fast, well-maintained shop is not a pure cost factor but a prerequisite for conversion and revenue. Whoever saves here pays elsewhere – through slow load times, security gaps or missed sales.

What does your Shopware project cost?

Instead of blanket prices, you get a solid orientation from us. Calculate a first range with the price calculator or talk to us directly about your project.

Shopware costs – frequently asked questions

Is Shopware free?
The Shopware Community Edition is free and open source – you can download, customise and self-host it without a license fee. Costs arise from implementation (agency or in-house development), from hosting and, if you use a commercial edition with support and commercial features, from its license.
Roughly what does a Shopware shop cost?
A professional Shopware 6 shop typically ranges, depending on scope, from around €15,000 for a standard B2C shop to €120,000 and more for a complex B2B or headless project. The range depends mainly on the number of interfaces, how custom checkout and pricing logic are, and the data migration. For a project-specific range, use our Shopware price calculator.
What does the Shopware license cost?
The Community Edition costs €0. For the commercial editions (cloud and self-managed) Shopware no longer publishes fixed list prices – the license depends on revenue and feature scope and is calculated on request. Many mid-market projects deliberately run on the free Community Edition with custom development.
What does a Shopware agency cost per day?
Specialised Shopware agencies in Germany typically charge market-rate day rates of around €800 to €1,400, or hourly rates of roughly €90 to €160. What matters for your budget, though, is less the day rate than the total effort – that is, how many interfaces, customisations and data your project involves.
What ongoing costs does a Shopware shop have?
Ongoing costs are mainly hosting (market-typical from around €50 per month, considerably more under heavy load), maintenance and security updates, plus optional license and support fees for the commercial editions. A fixed service or hourly retainer for upkeep and further development is sensible.
Is Shopware more expensive than Shopify?
Shopify has low entry costs (a monthly fee) but ties you to the platform and, depending on the plan, charges transaction fees. Shopware – especially with custom development – involves a higher initial investment, but you own the code and data, there's no revenue share and the platform is deeply customisable. Which option is cheaper depends on revenue, assortment and growth goals.

Prefer concrete over blanket?

Tell us briefly about your project – you'll get an honest orientation on the costs, with no sales pressure.

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Paul Kalisch
Executive Partner

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