Website relaunch
Website relaunch agency without losing rankings
A relaunch should bring more enquiries – not cost you rankings. As a website relaunch agency we handle concept, design and development and protect your SEO with a complete redirect map and 30 days of monitoring after go-live. Corporate website, shop or portal: you start fresh without starting from zero on Google and in AI answers.
Relaunch, redesign or replatforming?
A website relaunch renews a site's structure, content, design and usually its technology at once – often with new URLs. A redesign only changes the look on the existing system, replatforming only the platform underneath. Which one you need decides how much SEO risk the project carries.
The more URLs, content and technology change at the same time, the more signals Google has to reassign. Google's own documentation on site moves notes that rankings can fluctuate temporarily during a move. That's why we settle what has to change – and what is better left as it is – before the first draft.
Why relaunches cost rankings
Missing redirects
Old URLs lead nowhere after go-live. Backlinks, bookmarks and the signals a page has collected over years are lost when there is no permanent redirect to the matching new page.
Ranking content disappears
Pages that bring visitors today get shortened, merged or deleted – because nobody checked beforehand which pages carry which traffic.
Technical go-live traps
A forgotten noindex from staging, a blocking robots.txt, wrong canonicals or content that only appears via JavaScript: each of these can drop pages from the index.
No post-launch monitoring
404 errors, redirect chains and indexing problems often surface days after go-live. Without monitoring, they are only noticed once enquiries stop coming in.
Our approach in 6 phases
Every phase ends with a result you sign off before the next one starts. SEO protection runs from phase 1 – not just shortly before go-live.
Audit & goals
We crawl every URL, analyse Search Console, analytics and backlinks and record the baseline. Result: a URL inventory of the pages that carry traffic, rankings and enquiries – and clear goals for the relaunch.
Concept & structure
Site structure, navigation and URL scheme follow from target groups, search queries and the inventory. For every old page it is settled whether it stays, is merged or goes.
UX & design
Wireframes, design system and clickable prototype – accessible and mobile-first. You review flows and content before a line of code is written.
Development & migration
We build on a protected staging environment, migrate the content and create the redirect map. Redirects, metadata and structured data are tested there against the URL inventory.
Go-live
Redirects go live, staging locks come off, XML sitemaps are submitted to Search Console. We check status codes, canonicals, hreflang, robots.txt and tracking right after the switch.
30-day monitoring
For one month we watch indexing, 404 errors, the rankings of the key pages and visits from search and AI crawlers – and fix whatever stands out.
Services around your relaunch
More on the individual building blocks: SEO agency, GEO, getting an online shop built and replatforming.
Concept & information architecture
Target groups, site structure, navigation and content plan – derived from search queries and from what your current site achieves today.
UX & web design
Design system, prototype and implementation in your corporate design. We plan for WCAG accessibility from the start instead of retrofitting it.
Development
Next.js for fast, custom websites and web apps, Shopware for shops – with server-rendered HTML, good Core Web Vitals and a CMS your editors can work with.
SEO migration
URL inventory, redirect map, carrying over metadata and structured data, go-live check and 30 days of monitoring – the part where most relaunches fail.
GEO & AI visibility
Crawler access for ChatGPT, Perplexity and Google AI, llms.txt, Schema.org and answer-first content – so the new site also shows up in AI answers.
Tracking & consent
We set up analytics, conversion tracking and the consent banner anew and test them before go-live, so the numbers after the relaunch stay comparable with those before.
SEO safety net: redirect map and 30-day monitoring
So that a relaunch doesn't cost rankings, every old URL with visitors or backlinks gets a permanent redirect to the matching new page. After go-live we watch indexing, error pages and rankings for 30 days and fix issues right away.
That's how we did it for Xtreme Events: moving from WordPress to Shopware 6, we set up 934 redirects and optimised the site in three languages for search engines and AI systems. At Bike-Discount, the migration from Shopware 5 to 6 ran in live operation with an end-to-end 301 redirect concept.
Redirect map
Every relevant old URL is mapped to the matching new page – one to one instead of everything to the homepage, and without redirect chains.
Go-live check
Right after the switch we check status codes, canonicals, hreflang, robots.txt, noindex, XML sitemaps and structured data against the URL inventory.
30-day monitoring
Search Console coverage, 404 errors, redirects and the rankings of the key pages – we fix anomalies right away, not in next month's report.
AI visibility
We check that AI crawlers may load the new site and that content sits in the HTML instead of only appearing via JavaScript.
Relaunches and migrations from our practice
What does a website relaunch cost?
Depending on scope, a website relaunch costs between a mid four-figure and a mid five-figure euro amount; projects with integrations cost more. The main price drivers are page count and content migration, custom design, the technology, integrations and multiple languages.
| Project | Typical range | Duration |
|---|---|---|
| Redesign on the existing system | mid four-figure to low five-figure range | 4 – 8 weeks |
| Relaunch of a corporate website (new CMS, new design) | low to mid five-figure range | 2 – 4 months |
| Relaunch with integrations, multiple languages or a portal | from the mid five-figure range | 3 – 6 months |
| SEO support for a relaunch (redirect map, go-live check, 30-day monitoring) | low to mid four-figure range | 4 – 8 weeks |
Typical market ranges as of October 2026 – not binding prices. You get a concrete quote after the audit.
Shop, web app or portal? Estimate the cost
If your relaunch turns into an online shop, a web app or a customer portal, the project calculator estimates cost, duration and the biggest effort drivers – free, the result arrives by email.
Open the project calculatorWebsite relaunch agency from NRW
We work from Mönchengladbach and Düsseldorf for companies across Germany – workshops and sign-offs on site in NRW if you like, delivery remote. More about our locations: digital agency Düsseldorf and digital agency Mönchengladbach.
Frequently asked questions about website relaunches
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Planning a relaunch?
Send us your current URL and your timeline – we reply within one business day with a first assessment of which pages need particular protection in the relaunch.
Request a first call