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Bike Discount logoBicycle e-commerce · Shopware migration

Project: Bike Discount

EUROPE’S BIG PLAYER IN TWO-WHEEL E-COMMERCE

Bike-Discount is among Europe’s leading online shops for bikes, accessories and apparel. Huge selection, strong prices and fast delivery delight thousands of cycling fans every day.

  • Online shop
  • Migration from Shopware 5 to 6
  • Interface to DiVA and DiVA BC
Shopware technology
Redis
Elasticsearch
NextCMS PIM
Bike-Discount homepage on a laptop

The project at a glance

Client
Bike Discount
Starting point
Migrating one of Europe's largest two-wheeler online shops from Shopware 5 to 6 — in live operation, at high order volume and with DiVA / DiVA BC integration.
Services
Stack
Bike-Discount campaign visual
Hero image with a look into the project

MIGRATION & INTERFACES

Migrating Europe’s leading online bike shop from Shopware 5 to Shopware 6 was a major undertaking. With high order volumes and a powerful system landscape, huge datasets—products, orders and customer data—had to be moved reliably.

Rather than patching an old system, we built a brand-new shop that seamlessly reused all interfaces for payments, stock, ERP and other processes. A key challenge was keeping day-to-day operations running without interruption.

Through careful planning and delivery we produced a fast, scalable platform that meets Bike-Discount’s demanding requirements and supports long-term growth. We delivered the migration as a Shopware agency from Mönchengladbach.

Bike-Discount mountain bike action shot
Bike-Discount mountain bike action shot
Indoor cycling with Bike-Discount

PERFORMANCE-TUNED ONLINE SHOP

The new Bike-Discount online shop carries up to 6,000 orders a day and over 100,000 products — staying stable and responsive even at peak load. We monitor server response times continuously with Tideways, so we catch bottlenecks before customers feel them. A conversion-focused design guides shoppers intuitively through checkout, and the responsive layout delivers a smooth experience on every device.

UI & UX DESIGN SPOT ON

The new shop pairs a modern, goal-driven look with clear navigation—for smooth, intuitive use.

  • Clear navigation for quick, efficient product discovery
  • Conversion-led layout that nudges users toward purchase
  • Flawless display on all devices thanks to responsive design
  • Fast load times for an uninterrupted user experience
  • Cohesive, appealing visuals with strong recognition
Bike-Discount on tablet and smartphone
Bike-Discount company building
Indoor cycling with Bike-Discount

The move to Shopware 6 at Bike-Discount set new standards for performance, stability and scalability—a standout technical feat, successfully delivered in live operation.

Björn Glasner, CPO

Blog articles on E-Commerce

What are you planning?

30 minutes with one of our partners, no pitch, an honest assessment of what makes sense technically.

What's it about?

Discuss a similar project +49 (0) 2161 539 71 60
Profile picture of Paul Kalisch, Executive Partner

Paul Kalisch

Executive Partner

  1. 30 minutes by video or phone
  2. You talk directly to a partner, not to sales
  3. You get the order of steps, risks and rough costs

+49 (0) 2161 539 71 60info@next-levels.de

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