Project: Bike Discount

Bike Discount logo

EUROPE’S BIG PLAYERIN TWO-WHEEL E-COMMERCE

Bike-Discount is among Europe’s leading online shops for bikes, accessories and apparel. Huge selection, strong prices and fast delivery delight thousands of cycling fans every day.

  • Online shop
  • Migration from Shopware 5 to 6
  • Interface to DiVA and DiVA BC
Shopware
Redis
Elasticsearch
NextCMS PIM
Bike-Discount homepage on a laptop
Bike-Discount campaign visual
Herobereich Bild mit Projekteinblick

MIGRATION
& INTERFACES

Migrating Europe’s leading online bike shop from Shopware 5 to Shopware 6 was a major undertaking. With high order volumes and a powerful system landscape, huge datasets—products, orders and customer data—had to be moved reliably.

Rather than patching an old system, we built a brand-new shop that seamlessly reused all interfaces for payments, stock, ERP and other processes. A key challenge was keeping day-to-day operations running without interruption.

Through careful planning and delivery we produced a fast, scalable platform that meets Bike-Discount’s demanding requirements and supports long-term growth.

Bike-Discount mountain bike action shot
Bike-Discount mountain bike action shot
Indoor cycling with Bike-Discount

PERFORMANCE-TUNED
ONLINE SHOP

The new Bike-Discount online shop raises the bar for performance and usability. Optimised load times keep the site fast and responsive even under heavy traffic. A conversion-focused design guides shoppers intuitively and speeds checkout. Efficient data handling and modern tech deliver a seamless experience on every device.

UI & UX DESIGNSPOT ON

The new shop pairs a modern, goal-driven look with clear navigation—for smooth, intuitive use.

  • Clear navigation for quick, efficient product discovery
  • Conversion-led layout that nudges users toward purchase
  • Flawless display on all devices thanks to responsive design
  • Fast load times for an uninterrupted user experience
  • Cohesive, appealing visuals with strong recognition
Bike-Discount on tablet and smartphone
Bike-Discount company building
Indoor cycling with Bike-Discount

The move to Shopware 6 at Bike-Discount set new standards for performance, stability and scalability—a standout technical feat, successfully delivered in live operation.

Björn Glasner, CPO

Ready for your successful online shop?

Whether you want to improve your current shop or are considering a new one. We look forward to meeting you – a no-obligation conversation never hurt anyone.

Profile picture of Paul Kalisch, Executive Partner
Paul Kalisch
Executive Partner