Bike Discount logo

Project: Bike Discount

EUROPE’S BIG PLAYERIN TWO-WHEEL E-COMMERCE

Bike-Discount is among Europe’s leading online shops for bikes, accessories and apparel. Huge selection, strong prices and fast delivery delight thousands of cycling fans every day.

  • Online shop
  • Migration from Shopware 5 to 6
  • Interface to DiVA and DiVA BC
Shopware technology
Redis
Elasticsearch
NextCMS PIM
Bike-Discount homepage on a laptop
Bike-Discount campaign visual
Herobereich Bild mit Projekteinblick

MIGRATION& INTERFACES

Migrating Europe’s leading online bike shop from Shopware 5 to Shopware 6 was a major undertaking. With high order volumes and a powerful system landscape, huge datasets—products, orders and customer data—had to be moved reliably.

Rather than patching an old system, we built a brand-new shop that seamlessly reused all interfaces for payments, stock, ERP and other processes. A key challenge was keeping day-to-day operations running without interruption.

Through careful planning and delivery we produced a fast, scalable platform that meets Bike-Discount’s demanding requirements and supports long-term growth.

Bike-Discount mountain bike action shot
Bike-Discount mountain bike action shot
Indoor cycling with Bike-Discount

PERFORMANCE-TUNEDONLINE SHOP

The new Bike-Discount online shop carries around 6,000 orders a day and more than 100,000 products — staying stable and responsive even at peak load. We monitor server response times continuously with Tideways, so we catch bottlenecks before customers feel them. A conversion-focused design guides shoppers intuitively through checkout, and the responsive layout delivers a smooth experience on every device.

UI & UX DESIGNSPOT ON

The new shop pairs a modern, goal-driven look with clear navigation—for smooth, intuitive use.

  • Clear navigation for quick, efficient product discovery
  • Conversion-led layout that nudges users toward purchase
  • Flawless display on all devices thanks to responsive design
  • Fast load times for an uninterrupted user experience
  • Cohesive, appealing visuals with strong recognition
Bike-Discount on tablet and smartphone
Bike-Discount company building
Indoor cycling with Bike-Discount

Task & Scope

Migrating one of Europe's largest two-wheeler online shops from Shopware 5 to 6 — in live operation, at high order volume and with DiVA / DiVA BC integration.

Services

  • E-Commerce
  • Migration

Results & Key Figures

100.000+
Products migrated
6.000
Orders / day
Shopware 5 → 6
Replatforming

The move to Shopware 6 at Bike-Discount set new standards for performance, stability and scalability—a standout technical feat, successfully delivered in live operation.

Björn Glasner, CPO

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Profile picture of Paul Kalisch, Executive Partner
Paul Kalisch
Executive Partner

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