Project: Apple of Eden
MODERN FOOTWEAR STYLE MEETS COMMERCE
We built a modern e-commerce platform for Apple of Eden that unites brand aesthetics with performance. Refined design, clear structure and a polished user experience deliver an inspiring shop aligned with a brand known for timeless design, quality and craftsmanship.
- Migration from Shopware 5 to 6
- Optimized UX & design
- TB.One connector (Zalando, Breuninger and more)
- Scalable system architecture

The project at a glance
- Client
- Apple of Eden
- Starting point
- Migrating a fashion D2C store from Shopware 5 to 6 — with an emotional brand world and consistent storytelling.
- Services
- Industry
- D2C Brands & Lifestyle
- Stack


MIGRATION FROM SHOPWARE 5 TO 6
The Shopware 5 to 6 migration for Apple of Eden was planned methodically and executed with technical precision. Products, customers and orders were migrated completely, cleaned up and optimized where it mattered.
Shopware 6’s architecture lifted performance, stability and extensibility. Existing processes were redesigned, streamlined and made more efficient.
Interfaces and bespoke requirements were accommodated and integrated cleanly. The outcome is a scalable, future-ready platform with noticeably better performance—a foundation that runs reliably day to day and can evolve sustainably.



ITALIAN DESIGN
We implemented a visual concept that brings Italian design sensibility to life online. Clean lines, elevated imagery and restrained layout keep products center stage. The customer journey was tuned so shoppers move intuitively through the store—balancing aesthetics and utility to strengthen both brand and conversion.
SMOOTH JOURNEY
Clear information architecture supports orientation, faster decisions and a consistently positive purchase journey across touchpoints.
- Clear navigation structure
- Premium imagery
- Product-first presentation
- Streamlined checkout
- Mobile-first experience




Blog articles on E-Commerce
What are you planning?
30 minutes with one of our partners, no pitch, an honest assessment of what makes sense technically.
What's it about?

Paul Kalisch
Executive Partner
- 30 minutes by video or phone
- You talk directly to a partner, not to sales
- You get the order of steps, risks and rough costs
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