Project: Apple of Eden
MODERN FOOTWEARSTYLE MEETS COMMERCE
We built a modern e-commerce platform for Apple of Eden that unites brand aesthetics with performance. Refined design, clear structure and a polished user experience deliver an inspiring shop aligned with a brand known for timeless design, quality and craftsmanship.
- Migration from Shopware 5 to 6
- Optimised UX & design
- TB.One connector (Zalando, Breuninger and more)
- Scalable system architecture
MIGRATION FROMSHOPWARE 5 TO 6
The Shopware 5 to 6 migration for Apple of Eden was planned methodically and executed with technical precision. Products, customers and orders were migrated completely, cleaned up and optimised where it mattered.
Shopware 6’s architecture lifted performance, stability and extensibility. Existing processes were redesigned, streamlined and made more efficient.
Interfaces and bespoke requirements were accommodated and integrated cleanly. The outcome is a scalable, future-ready platform with noticeably better performance—a foundation that runs reliably day to day and can evolve sustainably.
ITALIANDESIGN
We implemented a visual concept that brings Italian design sensibility to life online. Clean lines, elevated imagery and restrained layout keep products centre stage. The customer journey was tuned so shoppers move intuitively through the store—balancing aesthetics and utility to strengthen both brand and conversion.
SMOOTHJOURNEY
Clear information architecture supports orientation, faster decisions and a consistently positive purchase journey across touchpoints.
- Clear navigation structure
- Premium imagery
- Product-first presentation
- Streamlined checkout
- Mobile-first experience
Task & Scope
Migrating a fashion D2C store from Shopware 5 to 6 — with an emotional brand world and consistent storytelling.
Services
- E-Commerce
- Migration
Results & Key Figures
- Shopware 5 → 6
- Migration
- Fashion
- D2C store
- Markenwelt
- Storytelling
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