App-Entwicklung: ASO Keyword Strategy
Millions of app searches happen every day in the App Store and Google Play. Most apps do not appear for the most important searches – not because they are bad, but because their keyword strategy is missing or wrong. We develop a data-driven ASO keyword strategy that makes your app visible for relevant searches.
Millions of searches run every day in the App Store and Google Play, yet most apps do not show up for the important ones. It is rarely about quality: you rank for your name but not for what users actually search, the keyword field sits unused, and competitors pull ahead. The points below show where a missing keyword strategy becomes visible.
What matters for ASO Keyword Strategy
What matters in keyword strategy is separating search volume, relevance, and reachable ranking. A high-volume term is worthless if a hundred strong apps sit there and yours stays invisible among them. We look for the terms that enough users search, that fit your app, and that are realistically reachable, instead of blindly grabbing the biggest volume.
On the App Store the hidden hundred-character keyword field is a craft of its own. Comma-separated, no space after the comma, no repetition of terms from the title, because every wasted character costs ranking potential. Google, by contrast, reads the visible description, so each store needs its own filling.
Localisation is the underrated multiplier. Each market has its own keyword fields, and optimising terms per language and country multiplies the reachable audience without translating the app itself. That is often worth more than fighting for a single fiercely contested position in the home market.
And keywords are only half the equation. Ranking for a term brings a visitor to the store page, but whether they install is decided by the listing. Keyword strategy and listing optimisation therefore belong together. Ranking without conversion is traffic without a result.
Keyword Research
We identify relevant keywords with search volume, competition, and relevance score – using specialised ASO tools, competitor ranking analysis, and user search behaviour data. The result is a prioritised keyword list that balances reach against realistic ranking potential.
Keyword Placement
App Store and Google Play have different fields with different weighting. The App Store has a separate keyword field of 100 characters not visible to store visitors – a frequently underestimated ranking instrument. We fill every field optimally without wasting characters.
Competitor Analysis
Which keywords do your direct competitors rank for? Where are gaps they are not covering? We systematically analyse the keyword strategies of the most relevant competitors and identify opportunities where your app can realistically rank.
Continuous Monitoring
ASO is not a one-off task. Keyword rankings shift, new competitors appear, and algorithms are adjusted. We set up monitoring for your most important keywords and recommend adjustments based on ranking trends.
Good to know
The 100-Character Keyword Field
The hidden keyword field in the App Store (not visible to users) is a central ranking instrument. Comma-separated, no space after commas, no repetitions from the title – every character is valuable.
Localisation Multiplies Reach
Each country localisation has its own keyword fields. Optimising keywords in multiple languages and markets multiplies potential reach – without having to translate the entire app.
Ranking Does Not Equal Conversion
Ranking for keywords is the first step. Whether store visitors who arrive via those keywords actually install depends on the listing. ASO keyword strategy and listing optimisation belong together.
Visible for the right searches
With us you're always one step ahead technologically and tap directly into our extensive app development expertise. We take a close look at your app idea, identify key success factors and create tailor-made applications. Your visions and goals are at the heart of our joint project work.
Expert knowledge in app technologies
React Native, Flutter, native iOS and Android: we pick the stack to fit your project, not our preference.
Comprehensive user experience know-how
Intuitive operation and seamless interactions decide ratings and how long users stay in the app.
Proven track record
Published apps in the App Store and Play Store, from MVP to mature platform.
Versatile team
Concept, design, development and backend come together in one team that works without interface friction.
Long-term partnerships
We stay after launch and keep evolving your app with maintenance and updates.
READY FOR YOUR APP THAT SETS NEW STANDARDS?
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Frequently asked questions