Shopware Agency · Electrical Wholesale

Shopware for electrical wholesale

In electrical wholesale, data quality decides everything: 100,000+ articles, ETIM classification, Datanorm price lists and daily updates from data pools. We build Shopware shops that carry these data volumes cleanly – with PIM integration instead of manual maintenance.

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Brands that work with us

The electrical wholesale challenges we solve

Large catalogs & performance
Assortments with 100,000+ articles need a well-designed search and filter architecture. With Elasticsearch, clean caching and fast TTFB the shop stays fast even with huge catalogs.
ETIM & Datanorm
We process ETIM classification and Datanorm / Datanorm 5 for article, price and master data – so your product data meets the industry standard and stays machine-readable.
PIM integration as a must
At these data volumes manual maintenance is impossible. We connect Shopware to Akeneo, Pimcore or the nextcms PIM so product data is maintained centrally and published automatically.
Daily price & stock updates
Prices and availability arrive daily from wholesale data pools and the ERP. We automate these updates reliably – with monitoring so outdated data never goes live.
OCI/punch-out for procurement
Via OCI and cXML punch-out your shop becomes orderable in trade and industrial procurement – integrated into your commercial customers' systems.

Real Shopware success stories

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Discuss your project

An electrical wholesaler maintains not hundreds but hundreds of thousands of articles – with industry classification per ETIM, prices and master data per Datanorm and daily updates from wholesale data pools. Without a PIM and a clean data process the shop becomes slow, search unusable and maintenance unaffordable.

Six-figure article counts, and the shop search still collapses.

ETIM and Datanorm never map cleanly into our standard data model.

We still maintain half of every price list into the ERP by hand.

Stock and prices in the shop lag the data pools by days.

What matters for Electrical Wholesale

In electrical wholesale, everything stands or falls with data quality. You work with ETIM classification and Datanorm price lists that flow in daily from the wholesale data pools – that belongs in a PIM, not in manual maintenance. We build the data process so ETIM attributes land cleanly as filters and Datanorm master data as a reliable pricing base in the shop. That keeps your assortment consistent, even when it grows into six figures.

Just as important is that the shop can carry these data volumes. Over 100,000 articles need search and filter logic that stays fast under load, plus daily price and stock updates that run automatically instead of blocking your team. We integrate the PIM, keep ERP and shop in sync through robust interfaces, and add OCI/punch-out for your commercial customers' procurement. We're happy to discuss the concrete approach and fitting industry references openly in a first call.

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Frequently asked questions

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Which Shopware agency suits electrical wholesale with ETIM and Datanorm?

An agency that masters industry data standards. We process ETIM classification and Datanorm for article and price data, connect a PIM such as Akeneo or Pimcore and use Elasticsearch for fast search – even with assortments of over 100,000 articles.

Can Shopware handle catalogs with over 100,000 articles performantly?

Yes. With Elasticsearch for search and filters, well-considered caching and PIM integration, Shopware stays fast even with very large assortments. The keys are clean data structure and a search architecture sized for the article volume.

Do you process ETIM and Datanorm data in Shopware?

Yes. We import and maintain ETIM classification as well as Datanorm and Datanorm 5 for article, price and master data. Your product data thus meets the industry standard and can be processed automatically rather than maintained by hand.

Does an electrical wholesale shop really need a PIM?

In practice, yes. With six-figure article counts and daily updates, manual maintenance is not sustainable. A PIM such as Akeneo, Pimcore or the nextcms PIM keeps data central while Shopware publishes it automatically.

How do you keep prices and stock current in the shop?

We pull prices and availability automatically from your data pools and ERP – daily or more often. With monitoring and validation we ensure faulty or outdated data never goes live in the first place.

Data standards are home turf

We know ETIM, Datanorm and data pools not from theory but from Shopware projects with large assortments and automated data processes.

Six-figure catalogs
We build Shopware shops that carry over 100,000 articles performantly – with a search that stays fast even under load.
Clean ETIM & Datanorm
ETIM attributes become real filters, Datanorm data becomes a reliable pricing and master-data base – without manual work.
PIM over maintenance marathon
We integrate your PIM and automate price and stock updates from the data pools, so your team doesn't touch every article.
Procurement integrated
OCI/punch-out and stable ERP interfaces connect your shop to the systems your commercial customers run.