Google Analytics Agency

As soon as you want to measure your campaigns, funnels and content performance reliably instead of just looking at page views. We then set up GA4 so that marketing and management see the same numbers: cleanly tagged, documented and auditable. A plain default installation usually isn't enough, because without a thought-through event schema the important conversions and lead signals are missing.

We start with a measurement plan and a KPI workshop and translate your business goals into a concrete event schema with custom definitions. Then we build the GA4 property structure, data streams and measurement hierarchies and implement the tracking cleanly through Google Tag Manager, including QA and release notes. The result is reporting that teams actually use, instead of a data dump nobody opens.

We integrate GA4 with Consent Mode and your CMP, so full data only flows once consent is given and modelled or reduced signals apply without it. We fine-tune the EU privacy details closely with you. We don't guarantee blanket legal certainty, because that always depends on your own legal assessment and your CMP configuration.

Yes, we implement eCommerce and lead events for classic shops just as much as for headless frontends, where tracking is triggered server-side or through the application. We handle attribution and thorough debugging so that orders, carts and funnel steps arrive correctly. Especially with headless setups, a clean data layer design is decisive, otherwise events get lost during checkout.

Then we go beyond the GA4 interface and use the export to Looker Studio or BigQuery, where more depth and custom analysis are needed. That lets you analyse raw events without the sampling and limits of the standard reports. We use this deliberately rather than by default, because BigQuery adds extra maintenance and cost.