Project: Broetzmann

VEHICLE EXPERTS BY WEBINAR

Engineering office Brötzmann offers automotive experts a modern continuing-education platform through digital webinars. Learners access on-demand video training whenever it suits them and deepen their knowledge independently of time and place. Intuitive navigation and stable performance deliver an efficient learning experience.

Online shop
Video platform
Live webinars

BUY, LOG IN AND GO – ALL ON DEMAND

Continuing education for automotive experts has never been this straightforward: in the Shopware 6 shop users buy webinars flexibly, sign straight into the webinar portal and start on-demand videos immediately.

Without waiting, content is available around the clock—on any device. Live webinars add direct dialogue with experts to clarify questions and deepen knowledge interactively. Seamless integration between shop and portal carries learners smoothly from booking to learning—all in one system.

Flexible, efficient and tailored to the needs of the industry.

EFFORTLESS ADMINISTRATION

Brötzmann can manage learning content independently—add webinars or update material—with no technical background required. Intuitive administration keeps the catalogue current and easy to extend. Changes take just a few clicks, without relying on external help. That simple yet capable backend saves time and keeps content under control—ideal for a modern, agile training programme.

A CUSTOMCRM

A bespoke CRM lets Brötzmann steer customer management efficiently and centralise processes end to end. Tight integration improves communication and automates workflows.

Centralised customer management
Automated processes
Seamless system integration
Fully configurable
Easy day-to-day use

Task & Scope

A platform for automotive-expert webinars — with automated booking via Shopware 6 and CRM integration.

Services

Enterprise Software

Results & Key Figures

Shopware 6: + CRM
Webinar-Buchung: automated
Enterprise: Workflows

With the new digital setup we created one tightly integrated platform connecting shop, webinar portal and CRM. That lets us run operations more efficiently and give customers a modern, frictionless learning experience.
Achim Broetzmann, Managing Director

Ready for your successful project?

Whether you want to improve your current system or are thinking about a new one — we look forward to getting to know you. A non-binding exchange has never hurt anyone.