Project: Brötzmann
VEHICLE EXPERTS BY WEBINAR
Engineering office Brötzmann offers automotive experts a modern continuing-education platform through digital webinars. Learners access on-demand video training whenever it suits them and deepen their knowledge independently of time and place. Intuitive navigation and stable performance deliver an efficient learning experience.
- Online shop
- Video platform
- Live webinars

The project at a glance
- Client
- Webinar-Plattform Brötzmann
- Starting point
- A platform for automotive-expert webinars — with automated booking via Shopware 6 and CRM integration.
- Stack
- Shopware
- CRM


BUY, LOG IN AND GO – ALL ON DEMAND
Continuing education for automotive experts has never been this straightforward: in the Shopware 6 shop users buy webinars flexibly, sign straight into the webinar portal and start on-demand videos immediately.
Without waiting, content is available around the clock—on any device. Live webinars add direct dialogue with experts to clarify questions and deepen knowledge interactively. Seamless integration between shop and portal carries learners smoothly from booking to learning—all in one system.
Flexible, efficient and tailored to the needs of the industry.



EFFORTLESS ADMINISTRATION
Brötzmann can manage learning content independently—add webinars or update material—with no technical background required. Intuitive administration keeps the catalog current and easy to extend. Changes take just a few clicks, without relying on external help. That simple yet capable backend saves time and keeps content under control—ideal for a modern, agile training program.
A CUSTOM CRM
A bespoke CRM lets Brötzmann steer customer management efficiently and centralize processes end to end. Tight integration improves communication and automates workflows.
- Centralized customer management
- Automated processes
- Seamless system integration
- Fully configurable
- Easy day-to-day use


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Ready for your successful project?
Whether you want to improve your current system or are thinking about a new one — we look forward to getting to know you. A non-binding exchange has never hurt anyone.
What's it about?

Paul Kalisch
Executive Partner
- 30 minutes by video or phone
- You talk directly to a partner, not to sales
- You get the order of steps, risks and rough costs
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