' present","home_titleFound_info":"A unique '<title>' is the most important short description of your page — for both Google and ChatGPT search.","home_noTitle":"No '<title>'","home_noTitle_info":"Set a unique '<title>' per page. In Next.js: `export const metadata = '{' title: ''…'' '}'`. Avoid identical titles across pages.","home_h1Ok":"Exactly one '<h1>'","home_h1Ok_info":"A single H1 helps crawlers identify the page's main topic unambiguously.","home_tooManyH1":"{count} '<h1>' tags – should be exactly one","home_tooManyH1_info":"Multiple H1s confuse topic assignment. Use H2/H3 for subsections and keep exactly one H1 per page.","home_noH1":"No '<h1>' found","home_noH1_info":"Without an H1 the page looks topicless. Add a concise H1 that names the core topic in under 60 characters.","home_noSchema":"No JSON-LD schema – the single biggest AI visibility miss","home_noSchema_info":"JSON-LD structures your knowledge for machines. Without schema, AI tools have to guess who you are. Start with Organization, WebSite and (if local) LocalBusiness. Template: docs/llm-optimization/schema.jsonld.","home_schemaCount":"{count} JSON-LD block(s) found","home_schemaCount_info":"JSON-LD is embedded in the HTML. Inspect content and @type values — quantity doesn't replace quality.","home_schemaParseError":"A JSON-LD block could not be parsed","home_schemaParseError_info":"A JSON-LD block has a syntax error. Validate at https://validator.schema.org/ and remember HTML special chars (&, <) must be escaped.","home_schemaIncludes":"Schema includes {type}","home_schemaIncludes_info":"This schema type is present — AI can merge your brand entity profile better.","home_schemaMissing":"Schema missing {type}","home_schemaMissing_info":"Recommended @types are missing: Organization (who you are), WebSite (sitelinks search), LocalBusiness (local), BreadcrumbList (hierarchy), FAQPage (voice/AI answers). Combine inside an @graph.","home_sameAsPresent":"sameAs property present","home_sameAsPresent_info":"sameAs links your brand to LinkedIn, Wikipedia, Crunchbase profiles etc. — that helps AI with entity disambiguation.","home_sameAsMissing":"No sameAs – add LinkedIn, Crunchbase, etc.","home_sameAsMissing_info":"Add a sameAs array to the Organization schema with URLs to LinkedIn, Facebook, Wikipedia, Crunchbase, GitHub and industry directories. AI uses this to identify you uniquely.","home_ogPresent":"Open Graph tags present","home_ogPresent_info":"OG tags drive previews in Slack, LinkedIn and ChatGPT browse. Maintain them per page, not just globally.","home_ogMissing":"Open Graph tags missing","home_ogMissing_info":"Set at least og:title, og:description, og:image, og:url and og:type. In Next.js via the `metadata.openGraph` field.","home_hreflangPresent":"hreflang: {langs}","home_hreflangPresent_info":"hreflang signals language variants. AI then surfaces the right localised version of your content.","home_hreflangMissing":"No hreflang – add for DE/EN if both versions exist","home_hreflangMissing_info":"Without hreflang, crawlers treat DE and EN as duplicate content. Add `'<link rel=\"alternate\" hreflang=\"de\" href=\"…\">'` plus x-default. In Next.js via `metadata.alternates.languages`.","home_questionsGood":"{count} question-style headings – great for AI Q&A","home_questionsGood_info":"Question-style headings (What is…, How does…) match the form users actually ask AI in — higher chance of being quoted in answers.","home_questionsFew":"Only {count} question-style headings – AI loves Q&A structures","home_questionsFew_info":"Add 5–7 H2/H3 in question form with concise answers, and back them with FAQPage schema. AI tools love quoting these blocks.","home_lastModPresent":"Last-Modified header present","home_lastModPresent_info":"The header tells AI crawlers when the page last changed — an important freshness signal.","home_lastModMissing":"No Last-Modified header – set it on your CDN/server","home_lastModMissing_info":"Configure your web server, CDN or framework to send a correct Last-Modified header. Static assets in Next.js do this automatically; for dynamic routes, set the response header explicitly.","bot_ok":"{bot}: HTTP {status}, {bytes} bytes – served","bot_ok_info":"The bot receives a full HTML response. That's exactly what AI search needs to index and quote your content.","bot_suspicious":"{bot}: only {bytes} bytes – suspiciously small","bot_suspicious_info":"The bot gets a much shorter response than a normal browser. Common causes: Cloudflare Bot Fight Mode, captcha page, empty fallback HTML. Check Cloudflare's \"Verify you are human\" settings and any app code that throttles by user-agent.","bot_blocked":"{bot}: HTTP {status} – blocked","bot_blocked_info":"The page is blocked for this AI bot. Check nginx/Apache rules (`if ($http_user_agent`), Cloudflare firewall, ModSecurity, fail2ban and any plugin that filters by user-agent. Explicitly whitelist GPTBot, ClaudeBot, PerplexityBot.","robots_sitemapRef":"robots.txt references the sitemap","robots_sitemapRef_info":"A `Sitemap:` line in robots.txt points crawlers straight to your sitemap.xml — the fastest way to get all URLs discovered.","robots_noSitemapRef":"No `Sitemap:` line in robots.txt","robots_noSitemapRef_info":"Add a line `Sitemap: https://your-domain.com/sitemap.xml` to robots.txt. Crawlers then find your sitemap even without a webmaster-tools entry.","tech_ssrServer":"Content server-rendered ({chars} chars in body)","tech_ssrServer_info":"The main content is in the initial HTML — exactly what AI crawlers (which don't run JavaScript) need. Keep this true on subpages too.","tech_ssrPartial":"Partially rendered ({chars} chars in body)","tech_ssrPartial_info":"There's some content in the HTML, but little. Check whether key content is loaded later by client JS. Use SSR/SSG/ISR so full content ships in the initial HTML.","tech_ssrClient":"Empty shell – content only via JavaScript ({chars} chars)","tech_ssrClient_info":"The initial HTML contains almost no text, just an empty app container (e.g. `<div id=\"root\">`). AI bots don't run JS and see an empty page. Switch to server or static rendering.","tech_hsts":"HSTS header set","tech_hsts_info":"Strict-Transport-Security enforces HTTPS and is a trust signal. Recommended: `max-age=31536000; includeSubDomains`.","tech_noHsts":"No HSTS header","tech_noHsts_info":"Set `Strict-Transport-Security: max-age=31536000; includeSubDomains` on your web server or CDN so browsers use HTTPS only.","tech_nosniff":"X-Content-Type-Options: nosniff","tech_nosniff_info":"Prevents MIME-sniffing attacks. A simple, recommended security header.","tech_noNosniff":"No X-Content-Type-Options","tech_noNosniff_info":"Set `X-Content-Type-Options: nosniff` so the browser doesn't guess the content type.","tech_frameOptions":"Clickjacking protection active","tech_frameOptions_info":"X-Frame-Options or CSP frame-ancestors prevents your page from being embedded in foreign iframes.","tech_noFrameOptions":"No clickjacking protection","tech_noFrameOptions_info":"Set `X-Frame-Options: SAMEORIGIN` or a CSP with `frame-ancestors` to prevent clickjacking.","tech_referrerPolicy":"Referrer-Policy set","tech_referrerPolicy_info":"Controls what referrer data is sent to third parties. Recommended: `strict-origin-when-cross-origin`.","tech_noReferrerPolicy":"No Referrer-Policy","tech_noReferrerPolicy_info":"Set `Referrer-Policy: strict-origin-when-cross-origin` to keep referrer data minimal.","tech_csp":"Content-Security-Policy set","tech_csp_info":"A CSP greatly reduces XSS risk. It signals to AI and security crawlers that the site is professionally operated.","tech_noCsp":"No Content-Security-Policy","tech_noCsp_info":"Introduce a Content-Security-Policy (start in report-only mode) to mitigate XSS and code injection.","tech_canonical":"Self-referencing canonical tag","tech_canonical_info":"The canonical tag points to its own URL and prevents duplicate-content issues from parameters, www/non-www and trailing slashes.","tech_canonicalNonSelf":"Canonical points to another domain: {value}","tech_canonicalNonSelf_info":"The canonical references a foreign domain. Verify this is intentional — otherwise you're telling search engines not to treat this page as the original.","tech_noCanonical":"No canonical tag","tech_noCanonical_info":"Set `<link rel=\"canonical\" href=\"…\">` per page pointing to its own URL. In Next.js via `metadata.alternates.canonical`.","tech_viewport":"Viewport meta tag present","tech_viewport_info":"The viewport tag is required for mobile rendering. Google has crawled mobile-only since July 2024.","tech_noViewport":"No viewport meta tag","tech_noViewport_info":"Set `<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">`, otherwise the page breaks on mobile — relevant for mobile-first crawling.","tech_compression":"Compression active ({value})","tech_compression_info":"gzip/brotli cuts transfer size significantly and speeds up loading for users and crawlers.","tech_noCompression":"No compression detected","tech_noCompression_info":"Enable gzip or brotli on your web server/CDN. It noticeably lowers load times — important because AI crawlers have hard timeouts.","tech_cacheControl":"Cache-Control header set","tech_cacheControl_info":"Cache-Control governs browser and CDN caching. Set correctly it improves performance and reduces server load.","tech_noCacheControl":"No Cache-Control header","tech_noCacheControl_info":"Set appropriate Cache-Control headers: long lifetimes for static assets (`max-age=31536000`), shorter with revalidation for HTML.","tech_imgDimensionsOk":"All {total} images have width/height","tech_imgDimensionsOk_info":"Explicit width/height attributes reserve space and prevent layout shifts (CLS) — good for Core Web Vitals.","tech_imgNoDimensions":"{count} of {total} images without width/height","tech_imgNoDimensions_info":"Images without width/height cause layout shifts (CLS). Add both attributes or set a CSS `aspect-ratio`.","tech_imgAltOk":"All {total} images have alt text","tech_imgAltOk_info":"alt text describes image content for screen readers and multimodal AI like Gemini.","tech_imgNoAlt":"{count} of {total} images without alt text","tech_imgNoAlt_info":"Add descriptive alt text. It helps screen readers and multimodal AI systems understand your images.","cite_statsHigh":"High fact density ({count} data points, ~{density}/500 words)","cite_statsHigh_info":"Specific numbers, percentages and years are preferentially cited by AI systems. Maintain this density across the whole page.","cite_statsMedium":"Medium fact density ({count} data points, ~{density}/500 words)","cite_statsMedium_info":"Add specific stats with a source (e.g. \"73% per …\") instead of vague claims like \"many\" or \"most\". AI cites verifiable numbers.","cite_statsLow":"Few concrete facts ({count} data points)","cite_statsLow_info":"The page has almost no concrete numbers. AI systems prefer to cite fact-dense passages. Add statistics, data, percentages and years with sources.","cite_definitionsGood":"{count} definition/answer patterns detected","cite_definitionsGood_info":"Sentences following the \"X is …\" pattern give AI directly quotable answers. This is exactly the form that shows up in AI responses.","cite_definitionsFew":"Only {count} definition patterns","cite_definitionsFew_info":"Open sections with a clear definition (\"X is …\", \"X refers to …\"). AI extracts those first 1–2 sentences as a direct answer.","cite_noDefinitions":"No clear definition/answer patterns","cite_noDefinitions_info":"Answers are buried in prose. Put the core statement at the start of each section (\"X is …\") so AI can extract it as a quote.","cite_paragraphsGood":"Mostly short paragraphs ({count} paragraphs)","cite_paragraphsGood_info":"Short paragraphs (2–4 sentences) are parsed more reliably by AI and cited as standalone passages.","cite_paragraphsLong":"{count} of {total} paragraphs very long","cite_paragraphsLong_info":"Walls of text are harder to extract. Split paragraphs over 120 words into several short ones (2–4 sentences).","cite_noParagraphs":"No '<p>' paragraphs found in the HTML","cite_noParagraphs_info":"Structure content into real '<p>' paragraphs instead of '<div>'/'<br>'. Clear paragraph boundaries help AI delimit quotable passages.","cite_listsGood":"{lists} lists, {tables} tables","cite_listsGood_info":"Lists and tables are extracted especially reliably by AI — ideal for step-by-step processes and comparisons.","cite_listsFew":"Little structure ({lists} lists, {tables} tables)","cite_listsFew_info":"Turn enumerations into '<ul>'/'<ol>' and comparisons into '<table>'. AI prefers to cite structured data over prose.","cite_listsNone":"No lists or tables","cite_listsNone_info":"Add lists for processes/features and tables for comparisons (pricing, specs). These formats land in AI answers above average.","cite_headingHierarchy":"Clean heading hierarchy","cite_headingHierarchy_info":"H1 > H2 > H3 with no skipped levels helps AI segment the content into clean sections.","cite_headingSkips":"{count} skipped heading level(s)","cite_headingSkips_info":"Headings skip levels (e.g. H2 straight to H4). Keep the H1 > H2 > H3 order so AI recognises the structure correctly.","home_schemaFieldsOk":"{type}: required fields complete","home_schemaFieldsOk_info":"This schema type has all recommended required fields — AI can read the entity cleanly.","home_schemaFieldsMissing":"{type}: fields missing ({fields})","home_schemaFieldsMissing_info":"Add the missing required fields to the JSON-LD. Without them AI can only partially capture the entity. Validate at https://validator.schema.org/.","home_schemaSpeakable":"speakable property present","home_schemaSpeakable_info":"speakable markup flags passages that voice assistants and AI answers can read aloud.","home_noSpeakable":"No speakable markup (optional)","home_noSpeakable_info":"Optional: use the speakable property (on WebPage/Article) to mark passages voice assistants may read aloud."},"kiCrawlerExplainerHeadline":"The key AI crawlers in detail","kiCrawlerExplainerIntro":"Three bots decide whether your content shows up in the major AI answers. Know them — and don't accidentally block them in robots.txt — and you're AI-visible.","kiCrawlerExplainer":[{"heading":"GPTBot – the OpenAI training crawler","body":"GPTBot feeds ChatGPT, GPT-4o and the OpenAI models with current web content. User-Agent: 'GPTBot'. A blanket 'User-agent: GPTBot Disallow: /' removes you from ChatGPT answers and citations. Allow it explicitly — or restrict only sensitive paths (e.g. /admin, /checkout)."},{"heading":"ClaudeBot – Anthropic's crawler for Claude","body":"ClaudeBot and Claude-Web collect content for Claude (Sonnet, Opus, Haiku). User-Agent: 'ClaudeBot' and 'Claude-Web'. Anthropic strictly respects robots.txt — a Disallow means no citations in Claude answers and no access via web-search tools."},{"heading":"PerplexityBot – the AI search engine","body":"Perplexity is the most direct AI search and sends traffic back to your site. User-Agent: 'PerplexityBot' and 'Perplexity-User' (live browsing during a user query). Visibility here wins qualified traffic with clear purchase intent."}],"comparisonHeadline":"Classic SEO vs. AI visibility","comparisonIntro":"The levers overlap, but signals, bots and success metrics are their own thing.","comparisonTable":{"headerAspect":"Aspect","headerSeo":"Classic SEO","headerKi":"AI visibility","rows":[{"aspect":"Goal","seo":"Top-10 ranking on Google","ki":"Citation in ChatGPT, Claude, Perplexity"},{"aspect":"Key bots","seo":"Googlebot, Bingbot","ki":"GPTBot, ClaudeBot, PerplexityBot"},{"aspect":"Index file","seo":"sitemap.xml","ki":"llms.txt + sitemap.xml"},{"aspect":"Structured data","seo":"Rich snippets (Product, FAQ)","ki":"Entity linking (Organization, sameAs, @graph)"},{"aspect":"Rendering","seo":"Google renders JS — with delay","ki":"AI bots often skip JS — SSR mandatory"},{"aspect":"Success tracking","seo":"Search Console, rank trackers","ki":"Citation tracking, brand mentions in LLMs"}]},"howToHeadline":"Become AI-visible in 4 steps","howToIntro":"Order matters: open the gate first, then structure content, then monitor.","howToSteps":[{"name":"Open bot access","text":"Allow GPTBot, ClaudeBot and PerplexityBot in robots.txt. Check Cloudflare, WAF and plugins for user-agent filters that accidentally block AI bots."},{"name":"Build Schema.org and entity linking","text":"Add Organization, WebSite and BreadcrumbList schema. Use sameAs links to LinkedIn, Wikipedia and Crunchbase so AI can uniquely identify your brand."},{"name":"Publish llms.txt","text":"Create a Markdown file at /llms.txt with a curated list of your most important URLs. Format see llmstxt.org — minimal effort, AI bots like Perplexity actively use it."},{"name":"Establish server rendering and monitoring","text":"Make sure main content lives in the initial HTML. Set up weekly monitoring that tracks bot responses, schema coverage and response times."}],"softwareAppName":"AI Visibility Check","softwareAppDescription":"Free tool to check AI visibility: robots.txt, llms.txt, schema and bot crawlability for GPTBot, ClaudeBot and PerplexityBot."},"nextjsAgentur":{"metaTitle":"Next.js Agency for SEO-strong web apps","metaDescription":"Next.js agency from Mönchengladbach & Düsseldorf: React Server Components, App Router, SEO speed and TanStack integration for ambitious web products.","headlineEyebrow":"Next.js Agency","headlineLine1":"Next.js web apps","headlineLine2":"with SEO speed","intro":"We're a Next.js agency from North Rhine-Westphalia that uses Server Components, App Router and edge rendering consistently for visibility, conversion and maintainability. From greenfield products to migrating legacy React apps, we deliver frontends that hold up in Google and AI search.","primaryCta":"Request a project","secondaryCta":"More on the technology","valuePropsHeadline":"Why nextlevels as your Next.js agency?","valueProps":[{"title":"Server Components without the hype risk","body":"App Router and React Server Components are standard — we know streaming, Suspense and Partial Pre-Rendering from production, not from demo repos."},{"title":"SEO and performance by default","body":"Core Web Vitals, structured data, sitemap generation and Lighthouse budgets are part of the delivery — not an optional phase two."},{"title":"TanStack integration at eye level","body":"We solve complex data UIs with TanStack Query, Router and Table — consistent patterns for cache, pagination and optimistic updates."},{"title":"Safe deployments and observability","body":"CI/CD with preview deployments, Sentry integration, structured logging and performance tracking — releases become predictable instead of nervous."}],"servicesHeadline":"Our Next.js services","services":[{"title":"Greenfield products","body":"Marketing sites, SaaS frontends and customer portals on Next.js 16 with App Router, Server Actions and TypeScript. Architecture, design system and data layer from one source."},{"title":"Migration & modernisation","body":"From Create-React-App, Gatsby or Next.js Pages Router to App Router. We plan route-by-route transitions without downtime and with measurable performance gains."},{"title":"Headless commerce & CMS","body":"Next.js as a frontend for Shopware, Strapi, Sanity, Storyblok or our own NextCMS — including ISR, webhooks and preview modes for editors."},{"title":"Performance & SEO audits","body":"Lighthouse audits, bundle analysis, render strategy and structured data. Clear recommendations with effort and expected impact."}],"techStackHeadline":"The stack we pair with Next.js","techStackBody":"Next.js is never alone. We combine it with the stack that fits your product: TanStack Query/Router/Table for data, Tailwind and Radix for UI, Shopware or Strapi as a backend, Vercel or our own container pipelines for deployment, Sentry and PostHog for observability.","faqHeadline":"Frequently asked Next.js agency questions","faq":[{"question":"What is Next.js best suited for today?","answer":"Next.js is especially suited for SEO-driven marketing sites, content-heavy platforms, customer portals with mixed public/auth areas and headless commerce frontends. The combination of React Server Components, App Router and edge rendering reduces JavaScript on the client and delivers measurably better Core Web Vitals than classic SPAs."},{"question":"Is migrating from Pages Router to App Router worth it?","answer":"For new features almost always — App Router brings React Server Components, parallel routes, streaming and easier data fetching. We typically migrate incrementally, route by route, without shutting down Pages Router entirely. Prerequisite is a realistic test and rollout plan, which we put together in the discovery phase."},{"question":"Why nextlevels instead of a freelancer team?","answer":"We deliver Next.js projects as a team with senior engineering, UX, DevOps and SEO under one responsibility. Our locations in Mönchengladbach and Düsseldorf allow on-site workshops in NRW, and we've been running customer products in production for years — including on-call, monitoring and performance SLAs."},{"question":"How do you integrate TanStack into Next.js projects?","answer":"We use TanStack Query for client data with cache and background-refetch logic, TanStack Router for complex authenticated sub-apps within a Next.js route, and TanStack Table for scalable data UIs. Server Components deliver the initial snapshot; TanStack takes over interactivity after hydration."},{"question":"Which hosting options do you recommend for Next.js?","answer":"For most products Vercel is the fastest option — preview deployments, ISR and edge work out of the box. For GDPR requirements, dedicated databases or enterprise compliance we also host on our own Kubernetes clusters or Maxcluster with container pipelines. We decide together with you."}],"closingHeadline":"Ready for a Next.js project?","closingBody":"Send us a short message about what you have in mind — we'll get back to you within one business day with concrete next steps.","closingCta":"Start a request"},"shopwareAudit":{"metaTitle":"Free Shopware Audit – check performance, security & SEO","metaDescription":"Free Shopware audit: checks version, performance, security headers, SEO and schema for your shop. Instant results plus tips from a Silver Partner.","headlineLine1":"Shopware","headlineLine2":"Audit","eyebrow":"Free · 30 seconds · no signup","intro1":"Enter your shop URL and we automatically check 25+ data points across performance, security, SEO and Shopware setup.","intro2":"Results show instantly. For the full report with all detailed findings and recommendations we just need your email – we'll get back to you with concrete quick wins.","formLabel":"Your shop URL","placeholder":"https://your-shop.com","runAudit":"Audit my shop","scanning":"Auditing…","scanningLong":"Analysing Shopware setup, performance, headers and schema…","hint":"We don't store URLs without your consent. The check requests your domain once with a defined user agent.","errorTitle":"Check failed","errors":{"invalidUrl":"Please enter a valid domain or full URL.","privateIpBlocked":"Internal or private addresses cannot be checked.","dnsFailed":"Could not resolve this domain. Does it really exist?","rateLimited":"Too many checks in a short time. Please wait a moment and try again.","targetRateLimited":"This domain was checked very often just now. Please try again later.","tooManyConcurrent":"You already have a check running. Please wait until it's done.","unexpected":"Unexpected error running the check. Please try again."},"reportFor":"Audit report for","score":"Audit score","summary":"Result","scanDuration":"Scan duration: {ms} ms","countPass":"{count} passed","countWarn":"{count} warnings","countFail":"{count} failures","countInfo":"{count} notes","isShopware":"Shopware detected","isShopwareYes":"Yes – this is a Shopware shop","isShopwareNo":"No – no Shopware signature found","shopwareVersion":"Detected version","shopwareVersionUnknown":"Version not clearly detectable","sw5EolBanner":"Shopware 5 – end of life July 31, 2024. No more security updates.","sections":{"detection":"Shopware detection","performance":"Performance","security":"Security","seo":"SEO basics","schema":"Schema & structured data","shopwareSpecific":"Shopware specifics"},"sectionSummary":"{pass} passed · {warn} warnings · {fail} failures","previewBadge":"Preview","lockedBadge":"In the full report","gateHeadline1":"Unlock the full","gateHeadline2":"audit report","gateBody":"Drop your email – we'll unlock all detailed findings instantly and follow up with the biggest levers for your shop.","gateEmail":"Business email","gateFirstName":"First name (optional)","gateLastName":"Last name (optional)","gatePhone":"Phone (optional)","gatePrivacy":"I agree to the <link>privacy policy</link> and want to receive the full audit report.","gateSubmit":"Unlock full report","gateSending":"Sending…","gateSuccessTitle":"Report unlocked","gateSuccessBody":"We've registered your lead and will get back to you within one business day with concrete recommendations.","gateErrorTitle":"Submission failed","gateErrorBody":"Please try again in a moment or email info@next-levels.de directly.","ctaHeadline1":"Understood the audit?","ctaHeadline2":"We deliver.","ctaBody":"We're Shopware Silver Partner and translate your audit into a concrete action plan – performance, security hardening, schema and migration levers included.","ctaButton":"Book initial call","stickyMobileCta":"Unlock full report","seoTopics":[{"heading":"Shopware version & end of life","body":"Shopware 5 has been end-of-life since July 2024. Without security updates every new plugin and PHP release becomes a risk. Our audit detects the major version from the HTML and warns on critical setups."},{"heading":"Performance under load","body":"Shopware shops often collapse only at peak times. TTFB over 2 seconds, missing cache headers, oversized HTML payloads – we measure the typical levers right at the storefront."},{"heading":"Security headers & admin exposure","body":"Default setups forget HSTS, CSP and X-Frame-Options. Some shops expose /admin or /backend publicly. Our audit shows exactly where pen-testers would start."},{"heading":"Schema.org & product markup","body":"Without clean Product, Offer and BreadcrumbList schema you give up rich snippets in Google and citations in AI answers. We check which @types are actually present in the HTML."}],"faqHeadline":"FAQ – free Shopware audit","faq":[{"question":"What exactly does the free Shopware audit check?","answer":"We request your shop once as an anonymous browser and check 25+ data points: Shopware version, TTFB, HTML size, caching, HTTPS, HSTS, CSP, X-Frame-Options, /admin reachability, robots.txt, sitemap.xml, hreflang, Open Graph, JSON-LD schema (Organization, WebSite, Product, Offer, BreadcrumbList), cookie banner setup, storefront bundle hints and more."},{"question":"Do I need an account or credentials for the audit?","answer":"No. The audit works fully anonymously and from outside your shop – we only access public URLs (homepage, robots.txt, sitemap.xml). No order data and no backend content is touched."},{"question":"Why do you need my email address?","answer":"You see the audit highlights instantly, without signup. For the full report with all detailed findings, recommendations and a short take from our team we need your email – so we can follow up with concrete suggestions."},{"question":"Does the audit work for Shopware 5 too?","answer":"Yes. We detect Shopware 5 setups via typical paths like /themes/Frontend/Responsive/ and /web/cache/. If your shop still runs on Shopware 5, migration is urgent (support ended July 2024) – we're happy to build you a concrete migration plan."},{"question":"What happens to my data?","answer":"We only use the shop URL you enter for the one-off check. Only when you unlock the full report do we store your email and audit results in our CRM so we can reach out specifically. See privacy policy for details."},{"question":"How is the audit different from the AI Visibility Check?","answer":"The AI Visibility Check focuses on LLM crawlers (GPTBot, ClaudeBot, PerplexityBot) and llms.txt. The Shopware audit specifically checks Shopware setup, performance, security headers, schema and shop-relevant topics. Both checks complement each other – if you want to be found in Google and ChatGPT, run both."},{"question":"Can I act on the audit report without consulting?","answer":"Yes. Every finding includes a short explanation of what was checked and why it matters. You can forward the recommendations directly to your internal IT or existing agency. If you want, we'll implement it ourselves – as Shopware Silver Partner with a senior-heavy team."}],"checks":{"detection_isShopware":"Shopware detected ({signals})","detection_isShopware_info":"We found typical Shopware signatures in the HTML or headers – e.g. /bundles/storefront/, sw-context-token or the X-Shopware header. Shopware-specific recommendations below now apply.","detection_notShopware":"No Shopware signature found","detection_notShopware_info":"This domain doesn't expose obvious Shopware markers. The shop may use another system, a headless frontend without storefront bundles, or a heavily customised architecture. Generic recommendations still apply.","detection_wafBlocked":"Homepage blocked by WAF/CDN (HTTP {status}) – detection limited","detection_wafBlocked_info":"Cloudflare or another WAF answered our homepage request with a challenge or block status. We therefore tried to verify Shopware via additional endpoints (e.g. /api/_info/version, /store-api, /admin). For the full audit we recommend whitelisting our user agent in the WAF.","detection_major6":"Shopware 6 detected ({version})","detection_major6_info":"Shopware 6 is the current platform generation and actively developed. Keep minor updates regular, HTTP caching properly enabled and the plugin setup clean.","detection_major5Eol":"Shopware 5 detected ({version}) – end of life","detection_major5Eol_info":"Shopware 5 hasn't been officially supported since July 2024. Security patches and plugin compatibility are running out. Plan a migration to Shopware 6 now – we're happy to scope a four-phase migration plan.","detection_versionUnknown":"Shopware detected, version not unambiguous","detection_versionUnknown_info":"We found Shopware markers but couldn't read the exact major version from the HTML. Common in heavily customised themes or headless setups. The full report also probes admin and API endpoints.","detection_apiVersionExposed":"Version {version} publicly available via /api/_info/version","detection_apiVersionExposed_info":"The exact Shopware version is publicly available as JSON at /api/_info/version. That's default behaviour but helps attackers target exploits. Lock down the endpoint at the reverse proxy or firewall for external IPs.","perf_ttfbFast":"TTFB + download: {ms} ms (fast)","perf_ttfbFast_info":"Great response time. Keep an eye on it as the catalog grows – Shopware is sensitive to slow plugins, DB locks and poorly cached listing pages.","perf_ttfbMedium":"TTFB + download: {ms} ms (target '<' 800 ms)","perf_ttfbMedium_info":"Acceptable but critical at peak load. Enable Shopware HTTP caching with Varnish, audit plugin performance and use Redis as cache adapter. Maxcluster offers that as a service.","perf_ttfbSlow":"TTFB + download: {ms} ms – critical","perf_ttfbSlow_info":"Over 2 seconds means unstable conversion under peak load. Common causes: slow plugins, missing HTTP caching, insufficient DB indexes, cold starts. We typically deliver a stable caching setup in 2–4 weeks.","perf_htmlSizeOk":"HTML payload: {kb} KB","perf_htmlSizeOk_info":"Lean HTML loads fast and is mobile-friendly. When swapping plugins, make sure no extra tracking snippets inflate the HTML.","perf_htmlSizeMedium":"HTML payload: {kb} KB – middle of the road","perf_htmlSizeMedium_info":"Room to improve: check inline CSS/JS, cookie banner plugins and theme tweaks. You can often save 20–40% HTML by removing unused snippets.","perf_htmlSizeLarge":"HTML payload: {kb} KB – too large","perf_htmlSizeLarge_info":"More than 700 KB HTML hits mobile users and Core Web Vitals hard. Consolidate tracking snippets, externalise cookie banner config, and check for plugins that inject markup at runtime.","perf_tooManyScripts":"{count} '<script>' tags in HTML","perf_tooManyScripts_info":"Every '<script>' block can cause render blocking. Consolidate tracking tags via GTM, load non-critical scripts with defer/async, and check whether plugins ship outdated polyfills.","perf_scriptsOk":"{count} '<script>' tags – reasonable","perf_scriptsOk_info":"A moderate script count is normal. Still mind defer/async and third-party snippets that load slowly.","perf_cacheHeaderOk":"Cache header set: {value}","perf_cacheHeaderOk_info":"The response signals how long browsers or CDN may cache it. For Shopware shops we recommend an additional reverse proxy cache (Varnish/Cloudflare APO).","perf_cacheUncacheable":"Cache header forbids caching: {value}","perf_cacheUncacheable_info":"no-store, no-cache or private prevent all caching. On a storefront homepage that's almost always misconfigured. Enable Shopware HTTP caching and audit plugins that override cache headers.","perf_cacheMissing":"No Cache-Control header","perf_cacheMissing_info":"Without a cache header nothing can be cached. Browsers, CDN and reverse proxies hit the origin every time. Set sensible max-age and s-maxage values per content type.","perf_cdnCloudflare":"Cloudflare detected as CDN","perf_cdnCloudflare_info":"Cloudflare delivers your shop. Mind APO config, Bot Fight Mode and cache rules – otherwise you often end up with caching disabled.","perf_cdnFastly":"Fastly detected as CDN","perf_cdnFastly_info":"Fastly is a powerful CDN with VCL rules. Mind clean cache keys and purge strategies on plugin/content updates.","perf_cdnVarnish":"Varnish cache detected","perf_cdnVarnish_info":"Varnish is a classic reverse proxy for Shopware. Important: clean VCL rules, tag-based invalidation and hit-rate monitoring.","perf_cdnNone":"No known CDN detected","perf_cdnNone_info":"Without CDN or reverse proxy every storefront request hits your origin. With growing traffic that becomes a limiter. Cloudflare, Varnish or Fastly almost always pay off.","sec_https":"HTTPS active","sec_https_info":"HTTPS is mandatory for modern shop security and protects against MITM. Also check certificate validity and automatic renewal.","sec_noHttps":"No HTTPS connection","sec_noHttps_info":"Without HTTPS you lose trust, conversion and visibility. Enable TLS (Let's Encrypt, Cloudflare, Maxcluster), set a permanent HTTP→HTTPS redirect and enable HSTS.","sec_hstsOk":"Strict-Transport-Security present","sec_hstsOk_info":"HSTS forces browsers onto HTTPS permanently. Add includeSubDomains and preload once all subdomains are reliably HTTPS.","sec_hstsMissing":"No Strict-Transport-Security header","sec_hstsMissing_info":"Without HSTS browsers still accept downgrade attacks. Set at least max-age=31536000 in the reverse proxy or Shopware framework config.","sec_cspOk":"Content-Security-Policy active","sec_cspOk_info":"CSP protects against XSS and unmanaged third-party snippets. Maintain the policy with every new plugin or tracking snippet.","sec_cspMissing":"No Content-Security-Policy","sec_cspMissing_info":"Without CSP any injected JavaScript runs unchecked. Start with a report-only policy, build out sources, and switch to enforcing once reports settle.","sec_xfoOk":"X-Frame-Options present","sec_xfoOk_info":"Protects against clickjacking by preventing framing. Alternative: frame-ancestors in CSP.","sec_xfoMissing":"No X-Frame-Options header","sec_xfoMissing_info":"Without this header your shop can be embedded via '<iframe>' on foreign domains. Set SAMEORIGIN or DENY.","sec_xctOk":"X-Content-Type-Options: nosniff","sec_xctOk_info":"Prevents MIME-sniffing attacks. Should be default on every web server.","sec_xctMissing":"No nosniff header","sec_xctMissing_info":"Add X-Content-Type-Options: nosniff in the web server or reverse proxy. Quick hardening, no side effects.","sec_serverBanner":"Header {header} leaks version info: {value}","sec_serverBanner_info":"Server, X-Powered-By and similar headers expose versions to attackers. Strip them in nginx/Apache or the reverse proxy.","sec_adminPublicSw6":"Shopware administration publicly reachable at /admin","sec_adminPublicSw6_info":"The admin UI is publicly reachable. Restrict /admin to internal IPs, a VPN or at least a reverse proxy auth layer. Brute-force against admin is a standard attack.","sec_adminPublicSw5":"Shopware 5 backend publicly reachable at /backend","sec_adminPublicSw5_info":"The SW5 backend is public. Combined with EOL it's especially critical. Restrict to internal IPs or VPN.","seo_titleOk":"'<title>' tag present","seo_titleOk_info":"The title is the most important short description of your page – for Google snippets and social previews alike.","seo_titleMissing":"No or too-short '<title>'","seo_titleMissing_info":"Set a unique, descriptive '<title>' per page (40–60 chars). In Shopware you control this via meta fields per category/product or via the theme.","seo_metaOk":"Meta description present","seo_metaOk_info":"The meta description controls the preview in Google. 140–160 chars with clear value prop and CTA works best.","seo_metaMissing":"No meta description","seo_metaMissing_info":"Add a meta description per page. In Shopware the field lives in the SEO settings of category, product and CMS pages.","seo_h1Ok":"Exactly one '<h1>'","seo_h1Ok_info":"A single H1 helps Google and AI identify the main topic of the page.","seo_h1Multiple":"{count} '<h1>' tags – should be exactly one","seo_h1Multiple_info":"Multiple H1s confuse topic mapping. Reduce to one H1 and use H2/H3 for subsections.","seo_h1Missing":"No '<h1>'","seo_h1Missing_info":"Without H1 the page reads as topicless. Add a concise H1 in the theme or via the CMS editor.","seo_ogOk":"Open Graph tags present","seo_ogOk_info":"OG tags control previews in Slack, LinkedIn, WhatsApp and ChatGPT browse. Maintain them per category/product, not just globally.","seo_ogMissing":"Open Graph tags missing","seo_ogMissing_info":"Set at least og:title, og:description, og:image, og:url and og:type. In Shopware the theme can generate OG tags from meta data.","seo_robotsOk":"robots.txt reachable","seo_robotsOk_info":"A reachable robots.txt is the basis for clean crawling. Also reference your sitemap.xml inside.","seo_robotsBad":"robots.txt returns HTTP {status}","seo_robotsBad_info":"robots.txt should return HTTP 200. On 404, create the file. On 403/500, check reverse proxy or plugins intercepting it.","seo_robotsError":"Could not load robots.txt","seo_robotsError_info":"Network or TLS error loading robots.txt. Check reachability, certificate and logs.","seo_sitemapOk":"sitemap.xml reachable ({urls} URLs)","seo_sitemapOk_info":"sitemap.xml is the official map of your shop. Also reference it in robots.txt via Sitemap: https://…/sitemap.xml.","seo_sitemapBad":"sitemap.xml returns HTTP {status}","seo_sitemapBad_info":"Enable Shopware's sitemap generator (default in SW6) or fix delivery. For large shops, split into multiple sitemaps.","seo_sitemapError":"Could not load sitemap.xml","seo_sitemapError_info":"Network or TLS error. Check server, cron job and sitemap plugin config.","seo_hreflangOk":"hreflang set: {langs}","seo_hreflangOk_info":"hreflang signals language/country variants. Important for multi-shop setups (DE/EN/AT/CH).","seo_hreflangMissing":"No hreflang set","seo_hreflangMissing_info":"For multi-language or multi-country setups add hreflang tags per language/country plus x-default. Otherwise Google treats variants as duplicate content.","schema_none":"No JSON-LD schema found","schema_none_info":"Without JSON-LD Google gets no structured data and AI tools must guess what you offer. Start with Organization, WebSite and Product schema. Shopware can emit it via plugin (e.g. SEO Pro) or via the theme.","schema_count":"{count} JSON-LD block(s) found – types: {types}","schema_count_info":"Quantity is not quality. Check which @types are present and whether key fields (price, availability, sku) for products are correctly set.","schema_parseError":"JSON-LD block could not be parsed","schema_parseError_info":"A JSON-LD block has a syntax error. Validate with https://validator.schema.org/ and mind HTML escaping ('&', '<').","schema_has":"Schema contains {type}","schema_has_info":"This schema type is present – Google and AI tools can attach your brand profile more reliably.","schema_missing":"Schema missing {type}","schema_missing_info":"Recommended @types missing: Organization (who you are), WebSite (sitelinks), Product + Offer (products), BreadcrumbList (hierarchy). Combine in a single @graph.","sw_notShopware":"No Shopware specifics applicable","sw_notShopware_info":"Since no Shopware was detected, the Shopware-specific recommendations are not relevant. If you're planning to migrate onto Shopware, get in touch – we do this regularly.","sw_cookieBannerOk":"Cookie banner configuration detected","sw_cookieBannerOk_info":"Shopware's cookie permission system is active. Verify that all third-party snippets load behind consent properly.","sw_cookieBannerMissing":"No Shopware cookie banner detected","sw_cookieBannerMissing_info":"No Shopware cookie config was found in the HTML. Verify whether an external consent tool (Usercentrics, Cookiebot) is integrated and consent passes through correctly.","sw_trackersFound":"Tracking snippets detected (GTM/GA/Hotjar)","sw_trackersFound_info":"Make sure all trackers load behind consent and only collect data you actually need.","sw_sw5EolWarning":"Shopware 5 is no longer supported","sw_sw5EolWarning_info":"Plan a migration to Shopware 6. We migrate in four phases (analysis, data migration, parallel build, cutover) without revenue dips.","sw_storeApiReachable":"Store-API endpoint responds","sw_storeApiReachable_info":"The Store-API is reachable – standard for headless and app integrations. Make sure to rotate access keys per channel and only expose endpoints you actually need.","sw_storefrontBundleOk":"Storefront bundle correctly embedded","sw_storefrontBundleOk_info":"The default storefront bundle is active. On theme builds mind build reproducibility and cache invalidation.","sw_stagingHints":"Possible staging references in HTML","sw_stagingHints_info":"We found hints of staging/test URLs in the HTML. Check whether internal hosts are accidentally being served – that hurts SEO and trust."}},"serviceDetail":{"benefitsHeadline":"Your benefits","faqHeadline":"Frequently asked questions","relatedPostsHeadline":"Related articles from our blog","painPointsHeadline":"Challenges you'll recognise","keyFactsHeadline":"Good to know","checklistHeadline":"Is this right for you?","checklistIntro":"These points help you gauge whether this service fits your situation.","ctaHeadline":"Let's talk about your project","ctaDescription":"Want to know how we'd implement this for you specifically? We'll discuss your goals with no obligation and show you the right path.","ctaButton":"Get in touch now","relatedServicesHeadline":"You might also be interested in","relatedHubTag":"Service","relatedBlog":"To the blog","relatedWiki":"To the wiki","relatedShopware":"Shopware agency","subServicesEyebrow":"Specializations","subServicesHeadline":"Services in detail"}},"now":"$undefined","timeZone":"UTC","children":"$L22"}] </article></body></html>

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This guide shows mid-sized companies, step by step, how to become visible in AI answers and get cited as a source.","advantages":[{"title":"Get visible in AI answers","description":"Understand how generative search engines pick their sources – and which signals decide whether your brand gets cited or stays invisible."},{"title":"Prepare content for LLMs","description":"Concrete patterns for citable passages, structure and schema markup that ChatGPT, Claude and Perplexity reliably parse."},{"title":"Make visibility measurable","description":"Which metrics matter beyond classic rankings and how to actually track mentions in AI answers."},{"title":"An actionable checklist","description":"A prioritised to-do list for your first 30 days – no theory ballast, ready to apply in a mid-sized business."}],"content":"

Why GEO matters now

Generative Engine Optimization (GEO) is the evolution of SEO for a world where AI systems deliver answers directly. Where there used to be ten blue links, there is now a single summarised answer – and only a few sources get named. Miss out there and you lose reach before the first click can even happen.

This guide translates that shift into concrete actions for mid-sized companies: from content structure and technical prerequisites to establishing your brand as a trusted entity that AI models recognise and cite.

What's inside

Across roughly 30 pages you'll find practical examples, templates and a step-by-step walkthrough – focused on what you can implement yourself with manageable effort. No buzzword bingo, just a clear roadmap to more visibility in AI search.

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Refined design, clear structure and a polished user experience deliver an inspiring shop aligned with a brand known for timeless design, quality and craftsmanship.","chevrons":["Migration from Shopware 5 to 6","Optimised UX & design","TB.One connector (Zalando, Breuninger and more)","Scalable system architecture"],"imgIntroAlt":"Apple of Eden online shop on a laptop","imgMoodAlt":"Apple of Eden sneaker lifestyle shot","heroH2":["MIGRATION FROM","SHOPWARE 5 TO 6"],"textBlock1":"The Shopware 5 to 6 migration for Apple of Eden was planned methodically and executed with technical precision. Products, customers and orders were migrated completely, cleaned up and optimised where it mattered.","textBlock2":"Shopware 6’s architecture lifted performance, stability and extensibility. Existing processes were redesigned, streamlined and made more efficient.","textBlock3":"Interfaces and bespoke requirements were accommodated and integrated cleanly. The outcome is a scalable, future-ready platform with noticeably better performance—a foundation that runs reliably day to day and can evolve sustainably.","imgSideAlt":"Apple of Eden pink sneaker","imgWideAlt1":"Apple of Eden listing on a laptop","imgWideAlt2":"Apple of Eden listing on a laptop","pageHeadlineH2":["ITALIAN","DESIGN"],"pageHeadlineP":"We implemented a visual concept that brings Italian design sensibility to life online. Clean lines, elevated imagery and restrained layout keep products centre stage. The customer journey was tuned so shoppers move intuitively through the store—balancing aesthetics and utility to strengthen both brand and conversion.","journeyH2":["SMOOTH","JOURNEY"],"journeyIntro":"Clear information architecture supports orientation, faster decisions and a consistently positive purchase journey across touchpoints.","journeyChevrons":["Clear navigation structure","Premium imagery","Product-first presentation","Streamlined checkout","Mobile-first experience"],"imgJourneyAlt":"Apple of Eden product detail and cart","sliderImageAlts":["Apple of Eden sneaker close-up","Apple of Eden ballerinas","Apple of Eden sandals"],"quoteP":"Moving to Shopware 6 and refining our processes materially improved our e-commerce setup. nextlevels delivered efficiently, with structure and strong commercial sense.","quoteFooter":"Vasili Fotopoulos"}},"bike-discount-ecommerce":{"metaTitle":"Bike Discount Shopware 6 Migration Case Study","metaDescription":"Case Study: Migration of Bike-Discount from Shopware 5 to Shopware 6 – over 100,000 products, custom plugins and optimized shop performance.","ogTitle":"Case Study: Bike Discount","ogDescription":"E-commerce reference: Shopware 6 migration and high-performance online shop for Bike-Discount.","breadcrumbName":"Project: Bike Discount","caseTitle":"Shopware 6 migration for Bike-Discount","caseDescription":"Migration from Shopware 5 to Shopware 6 – over 100,000 products, custom plugins and optimized shop performance.","body":{"logoAlt":"Bike Discount logo","h1":["EUROPE’S BIG PLAYER","IN TWO-WHEEL E-COMMERCE"],"intro":"Bike-Discount is among Europe’s leading online shops for bikes, accessories and apparel. Huge selection, strong prices and fast delivery delight thousands of cycling fans every day.","chevrons":["Online shop","Migration from Shopware 5 to 6","Interface to DiVA and DiVA BC"],"imgIntroAlt":"Bike-Discount homepage on a laptop","imgMoodAlt":"Bike-Discount campaign visual","heroH2":["MIGRATION","& INTERFACES"],"textBlock1":"Migrating Europe’s leading online bike shop from Shopware 5 to Shopware 6 was a major undertaking. With high order volumes and a powerful system landscape, huge datasets—products, orders and customer data—had to be moved reliably.","textBlock2":"Rather than patching an old system, we built a brand-new shop that seamlessly reused all interfaces for payments, stock, ERP and other processes. A key challenge was keeping day-to-day operations running without interruption.","textBlock3":"Through careful planning and delivery we produced a fast, scalable platform that meets Bike-Discount’s demanding requirements and supports long-term growth.","imgSideAlt":"Bike-Discount mountain bike action shot","imgWideAlt1":"Bike-Discount mountain bike action shot","imgWideAlt2":"Indoor cycling with Bike-Discount","pageHeadlineH2":["PERFORMANCE-TUNED","ONLINE SHOP"],"pageHeadlineP":"The new Bike-Discount online shop raises the bar for performance and usability. Optimised load times keep the site fast and responsive even under heavy traffic. A conversion-focused design guides shoppers intuitively and speeds checkout. Efficient data handling and modern tech deliver a seamless experience on every device.","uiUxH2":["UI & UX DESIGN","SPOT ON"],"uiUxIntro":"The new shop pairs a modern, goal-driven look with clear navigation—for smooth, intuitive use.","uiUxChevrons":["Clear navigation for quick, efficient product discovery","Conversion-led layout that nudges users toward purchase","Flawless display on all devices thanks to responsive design","Fast load times for an uninterrupted user experience","Cohesive, appealing visuals with strong recognition"],"imgUiUxAlt":"Bike-Discount on tablet and smartphone","imgGalleryLargeAlt":"Bike-Discount company building","imgGallerySmallAlt":"Indoor cycling with Bike-Discount","quoteP":"The move to Shopware 6 at Bike-Discount set new standards for performance, stability and scalability—a standout technical feat, successfully delivered in live operation.","quoteFooter":"Björn Glasner, CPO"}},"blockhouse-kampagne":{"metaTitle":"Block House Campaign Case Study","metaDescription":"Case Study: Block House summer campaign – campaign page with receipt upload, high-performance user journey and creative concept.","ogTitle":"Case Study: Block House Campaign","ogDescription":"Case Study: Block House summer campaign – campaign page with receipt upload, high-performance user journey and creative concept.","breadcrumbName":"Project: Block House","caseTitle":"Block House Summer Campaign","caseDescription":"Case Study: Block House summer campaign – campaign page with receipt upload, high-performance user journey and creative concept.","body":{"logoAlt":"Block House logo","h1":["BUY. UPLOAD.","WIN ","– SUMMER PROMO"],"intro":"For Block House we designed and built a modern campaign site for the summer prize draw. Customers could buy products, upload their receipt and join instantly. Creative, engineering and UX were delivered end to end—for an intuitive, fast and high-impact campaign.","chevrons":["Campaign site concept & design","Receipt upload feature","Technical implementation of mechanics","Optimised user journey"],"imgIntroAlt":"Block House summer giveaway campaign site on a laptop","imgMoodAlt":"Block House product range","heroImageAlt":"Block House campaign page how it works","heroH2":["TAKING PART","MADE EASY"],"textBlock1":"We kept the mechanics simple, quick and user-friendly. After purchasing a Block House product, participants could upload their receipt on the campaign site and were entered automatically. We engineered and integrated the full flow—from signup to processing.","textBlock2":"Clear steps, minimal fields and intuitive guidance keep the experience smooth, while robust validation runs behind the scenes.","textBlock3":"The result is a modern, high-performing setup that drives participation and backs the campaign effectively.","imgSideAlt":"Block House giveaway prizes","imgWideAlt":"Block House participation form on tablet and smartphone","pageHeadlineH2":["MOBILE","FIRST"],"pageHeadlineP":"The campaign site was built mobile-first and tuned for Meta and TikTok ads. Fast loads, clear structure and streamlined flows move users straight from ads into a frictionless experience—turning attention into interaction and entries.","adReadyH2":"AD READY","adReadyP":"Optimised entry points and clear calls to action drive conversion straight from social ads—with no detours or wasted clicks.","adReadyChevrons":["Mobile-first build","Optimised for Meta & TikTok ads","Fast load times","Clear calls to action","Conversion-led journey"],"imgAdReadyAlt":"Block House campaign site on a smartphone","quoteP":"We are very happy with how our current grill campaign was executed. The direct dialogue in particular felt purposeful and made collaboration efficient and pleasant.","quoteFooter":"Kathrin Piel, Head of Marketing Restaurants and Foods"}},"broetzmann-enterprise-software":{"metaTitle":"Broetzmann Shopware & CRM Case Study","metaDescription":"Case Study: Shopware solution with CRM integration for automotive experts – webinar booking and enterprise workflows.","ogTitle":"Case Study: Broetzmann Shopware","ogDescription":"Case Study: Shopware solution with CRM integration for automotive experts – webinar booking and enterprise workflows.","breadcrumbName":"Project: Broetzmann","caseTitle":"Shopware with CRM integration for Broetzmann","caseDescription":"Case Study: Shopware solution with CRM integration for automotive experts – webinar booking and enterprise workflows.","body":{"h1":["VEHICLE EXPERTS","BY WEBINAR"],"intro":"Engineering office Brötzmann offers automotive experts a modern continuing-education platform through digital webinars. Learners access on-demand video training whenever it suits them and deepen their knowledge independently of time and place. Intuitive navigation and stable performance deliver an efficient learning experience.","chevrons":["Online shop","Video platform","Live webinars"],"imgIntroAlt":"Broetzmann webinar platform mockup","imgMoodAlt":"Automotive workshop environment","heroH2":["BUY, LOG IN AND GO","– ALL ON DEMAND"],"textBlock1":"Continuing education for automotive experts has never been this straightforward: in the Shopware 6 shop users buy webinars flexibly, sign straight into the webinar portal and start on-demand videos immediately.","textBlock2":"Without waiting, content is available around the clock—on any device. Live webinars add direct dialogue with experts to clarify questions and deepen knowledge interactively. Seamless integration between shop and portal carries learners smoothly from booking to learning—all in one system.","textBlock3":"Flexible, efficient and tailored to the needs of the industry.","imgSideAlt":"Automotive expert during diagnostics","imgWideAlt1":"Broetzmann webinar portal contact page","imgWideAlt2":"Broetzmann webinar portal contact page","pageHeadlineH2":["EFFORTLESS","ADMINISTRATION"],"pageHeadlineP":"Brötzmann can manage learning content independently—add webinars or update material—with no technical background required. Intuitive administration keeps the catalogue current and easy to extend. Changes take just a few clicks, without relying on external help. That simple yet capable backend saves time and keeps content under control—ideal for a modern, agile training programme.","crmH2":["A CUSTOM","CRM"],"crmIntro":"A bespoke CRM lets Brötzmann steer customer management efficiently and centralise processes end to end. Tight integration improves communication and automates workflows.","crmChevrons":["Centralised customer management","Automated processes","Seamless system integration","Fully configurable","Easy day-to-day use"],"imgCrmAlt":"Broetzmann webinar portal","imgGalleryAlt":"Gutachter Broetzmann company building","quoteP":"With the new digital setup we created one tightly integrated platform connecting shop, webinar portal and CRM. That lets us run operations more efficiently and give customers a modern, frictionless learning experience.","quoteFooter":"Achim Broetzmann, Managing Director"}},"bvb-kids-app":{"metaTitle":"BVB Kids App Development Case Study","metaDescription":"Case Study: BVB Kids App with live ticker, HTML5 games and EMMA – built together with Elements of Art.","ogTitle":"Case Study: BVB Kids App","ogDescription":"App reference: Heja BVB for Kids – live ticker, stadium tour, games and more.","breadcrumbName":"Project: BVB Kids App","body":{"logoAlt":"BVB logo","h1":["HEJA BVB","FOR KIDS"],"introPrefix":"No more boredom between matchdays! Download the BVB Kids app and explore Borussia Dortmund’s black-and-yellow world with mascot EMMA. Together with our long-standing partner ","partnerLinkLabel":"Elements of Art","introSuffix":", we built the outstanding BVB Kids app.","chevrons":["Player selfies","360° stadium tour","Live ticker","Games for kids"],"imgIntroAlt":"BVB Kids app mockup","imgMoodAlt":"Signal Iduna Park stadium","heroImageAlt":"BVB Kids app screens","heroH2":["LIVE TICKER","JUST LIKE THE PROS"],"textBlock1":"Goal, goal, gooooal—for young fans, staying up to date matters. Match tickers and player info are wired into the app via API through the CMS, so relevant updates appear in seconds.","textBlock2":"Mascot Emma shows up throughout the app and as a player profile in the HTML5 games.","textBlock3":"Heja BVB!","imgSideAlt":"BVB fan scarves","imgWideAlt":"BVB Kids app overview","gameSectionH2":["PLAY","& FUN"],"gameSectionP1":"Classic games were reskinned to match BVB’s look and feel, with fresh titles alongside. The portrait and landscape HTML5 games keep kids engaged between matchdays.","gameSectionP2":"Those HTML5 games are woven in seamlessly, keeping young supporters in the black-and-yellow experience—portrait or landscape.","imgGameAlt":"BVB Kids app 360° stadium tour","imgGalleryLargeAlt":"BVB squad photo","imgGallerySmallAlt":"Signal Iduna Park stand","quoteP":"nextlevels delivered the BVB Kids app in record time and integrated a fitting customer CMS. The solution is dependable and meets our requirements precisely. Collaboration was fast, direct and solutions-focused.","quoteFooter":"Sebastian Leppert, CEO Elements of Art"}},"cyclomedia":{"metaTitle":"Cyclomedia Case Study | HubSpot Landing Page & Lead Gen","metaDescription":"Case study Cyclomedia: a modern website with responsive design, clear user guidance and optimized performance for the international presence.","ogTitle":"Case Study: Cyclomedia","ogDescription":"Web development for Cyclomedia.","breadcrumbName":"Project: Cyclomedia","body":{"logoAlt":"Cyclomedia logo","h1":["THE DIGITAL","TWIN OF A CITY"],"intro":"We built a landing page for CycloMedia that vividly presents the digital twin concept. HubSpot integration enables targeted lead generation and efficient customer communication.","chevrons":["Landing page","HubSpot integration","Live webinar signup"],"imgStage":"Hero mockup","imgOverview":"Project overview image","heroH2":["HUBSPOT","INTEGRATION"],"textBlock1":"We developed a bespoke HubSpot integration for CycloMedia that drives efficient lead generation and streamlined customer communication. The landing page for the digital twin of a city was designed to engage users and process their HubSpot interactions automatically. Form submissions, enquiries and activity sync seamlessly so marketing and sales workflows stay efficient.","textBlock2":"By intelligently connecting the website and HubSpot, leads are captured and analysed in a structured way and fed into personalised workflows. The result is a powerful, data-driven solution that helps CycloMedia reach prospects with intent and optimise the sales process.","imgMockAlt":"Layout mockup","imgWideAlt1":"Wide layout visual","imgWideAlt2":"Wide layout visual","pageHeadlineH2":["COPY, IMAGERY","& LANDING PAGE","IN RESPONSIVE DESIGN"],"pageHeadlineP":"The entire CycloMedia landing page—from concept and design to copy and imagery—was produced in-house. Responsive design ensures content looks its best on every device, giving visitors a seamless, visually rich and informative experience.","ciCdH2":"ON BRAND, ON GUIDELINES","ciCdP":"The landing page fully reflects CycloMedia corporate design and brand guidelines for a consistent, professional presence.","ciCdChevrons":["Colours, typography and layout implemented exactly to CI specs","Consistent imagery and tone for a unified brand experience","Strong recognition through coherent design elements","Structure and visuals aligned with corporate identity"],"imgCiCdAlt":"Layout mockup","quoteP":"With the new landing page we have a professional, brand-compliant solution that showcases our product brilliantly—and HubSpot integration has noticeably improved how we communicate with customers.","quoteFooter":"Markus Wissmann, CEO"}},"enra-enterprise-software":{"metaTitle":"ENRA Insurance Platform Case Study","metaDescription":"Case Study: Digital insurance platform for ENRA – high-performance platform with an optimized checkout flow, realtime API and scalable architecture.","ogTitle":"Case Study: ENRA Enterprise Software","ogDescription":"Case Study: Digital insurance platform for ENRA – high-performance platform with an optimized checkout flow, realtime API and scalable architecture.","breadcrumbName":"Project: ENRA","caseTitle":"Digital insurance platform for ENRA","caseDescription":"Case Study: Digital insurance platform for ENRA – high-performance platform with an optimized checkout flow, realtime API and scalable architecture.","body":{"h1":["SAFE RIDE","DIGITAL INSURANCE"],"intro":"We built a digital platform for ENRA that makes complex insurance journeys simple, understandable and fast. The focus was clear guidance, shorter paths to purchase and a high-performance technical base—yielding a journey that builds trust, lifts conversion and makes buying insurance easier than ever.","introPartnerPrefix":"Together with our long-term partner ","partnerLinkLabel":"fellowz","introPartnerSuffix":", we created the outstanding ENRA website.","chevrons":["Streamlined purchase flow","Intuitive user experience","Insurance system integration","Performance-optimised platform"],"imgIntroAlt":"ENRA website mockup on devices","imgMoodAlt":"ENRA Safe Ride","heroH2":["REAL-TIME","BINDING"],"textBlock1":"ENRA’s purchase journey was fully digitised for maximum efficiency—conceived, engineered and delivered end to end by us. A smart premium calculator loads all relevant data in real time from the connected insurance stack via API and renders it directly in the frontend.","textBlock2":"Users see transparent quotes and tailored options immediately and can complete cover online without detours. Data entry, pricing and policy issuance run seamlessly through the website.","textBlock3":"The outcome: faster sales, far less complexity, fewer manual steps and a scalable platform built for sustainable growth.","imgSideAlt":"ENRA premium calculator mockup","imgWideAlt1":"ENRA digital insurance","imgWideAlt2":"ENRA FAQ page","pageHeadlineH2":["SEARCH","PERFORMANCE"],"pageHeadlineP":"ENRA’s platform was engineered for visibility, speed and scale. Clean technical SEO, fast loads and a resilient architecture create the conditions for durable growth. Content is delivered in a search-friendly way while the stack stays dependable under load—strong presence and consistent performance in a competitive market.","fastScalableH2":["FAST &","SCALABLE"],"fastScalableIntro":"A performance-led architecture delivers quick loads, stable processes and a polished experience—even as traffic and demands grow.","fastScalableChevrons":["Technical SEO optimisation","Fast load times","Scalable architecture","Stable performance","Refined user experience"],"imgFastAlt":"ENRA performance visuals","imgFooterWideAlt":"ENRA FAQ page","quoteP":"Technical requirements were implemented precisely and our designs were translated cleanly into a fast, scalable platform. Interface integration and delivery speed stood out. Collaboration was efficient, solutions-led and always on equal footing.","quoteFooter":"Gregor Strathmann, Managing Director, fellowz"}},"etikettenmeister-ecommerce":{"metaTitle":"Etikettenmeister Shopware & Label Configurator Case Study","metaDescription":"Case study Etikettenmeister: a Shopware online shop with custom label configurator, high-performance architecture and seamless ERP integration.","ogTitle":"Case Study: Etikettenmeister","ogDescription":"E-commerce development for Etikettenmeister.","breadcrumbName":"Project: Etikettenmeister","caseTitle":"Shopware online shop with label configurator for Etikettenmeister","caseDescription":"Shopware online shop with custom label configurator, high-performance architecture and seamless ERP integration.","body":{"logoAlt":"Etikettenmeister logo","h1":["PERFECT LABELS.","FULL STOP."],"intro":"We developed a fast, user-friendly website for Etiketten Meister. The goal was to increase visibility, improve conversion and generate more qualified enquiries for bespoke labelling solutions.","chevrons":["Online shop","Configurator","Personalisation"],"imgStage":"Hero mockup","imgOverview":"Project overview image","heroH2":["DIRECT PURCHASE","THANKS TO THE CONFIGURATOR"],"textBlock1":"We built a user-friendly online shop that lets customers design labels individually and place orders with ease.","textBlock2":"The aim was to elevate the shopping experience while simplifying sales. A configurator fully embedded in the shop lets users tailor labels to their exact requirements.","textBlock3":"We prioritised growing engagement and conversion. With this approach the company lifted visibility and captured more qualified enquiries and orders.","imgMockAlt":"Layout mockup","imgWideAlt1":"Wide layout visual","imgWideAlt2":"Wide layout visual","pageHeadlineH2":["RESPONSIVE","& YOUR PRICE IN REAL TIME"],"pageHeadlineP":"Etiketten Meister’s new label configurator lets you design your bespoke label effortlessly and see the matching price in real time—transparent, quick and straightforward. Responsive design ensures an optimal experience on phone, tablet or desktop. Intuitive controls make it easy to pick specifications and instantly view the final price, saving time and keeping costs transparent.","atAGlanceH2":"AT A GLANCE","atAGlanceChevrons":["Live price calculation for bespoke labels","Responsive design for a perfect experience on every device","Transparent, immediate pricing overview","Intuitive handling for a swift purchase path","Direct ordering without waiting","Maximum flexibility—anywhere, anytime"],"imgAtAGlanceAlt":"Layout mockup","quoteP":"Thanks to nextlevels we gained a fast, user-friendly, conversion-strong platform that takes our business to the next level.","quoteFooter":"Axel Meyer, Managing Director"}},"kumho-app":{"metaTitle":"Kumho Case Study | React Native App with Shopware Backend","metaDescription":"Case Study: React Native marketing app for Kumho – tire advisor with Shopware backend and dealer integration.","ogTitle":"Case Study: Kumho","ogDescription":"Reference: Native app for tire advice, services and campaigns; inquiries to the dealer network.","breadcrumbName":"Project: Kumho","body":{"logoAlt":"Kumho logo","h1":["FIRST MOVER","EUROPE"],"intro":"As a European first mover, Kumho Tire Europe puts innovation in customers’ hands. The app combines interactive campaigns, a dealer shop and smart services such as the tyre wizard and product enquiries—for a bold new brand experience for customers and partners.","chevrons":["Interactive campaigns","Dealer shop","Kumho Points","Product enquiry service"],"imgIntroAlt":"Kumho marketing app mockup","imgMoodAlt":"Kumho app overview","heroImageAlt":"Kumho app content management","heroH2":["LOCAL CONTENT","– CENTRALLY CONTROLLED"],"textBlock1":"One system, countless markets: the app delivers tailored content for every European country—centrally orchestrated and polished locally. Material appears in the right language exactly where it matters. Multilingual rollout becomes a growth lever: it builds proximity, boosts relevance and turns a global platform into a distinct brand experience per market.","textBlock2":"A modular, API-first content architecture with a headless CMS, role-based workflows and automated distribution enables maximum scalability, governance and real-time orchestration across Europe.","imgSideAlt":"Kumho app multilingual content","imgWideAlt":"Desktop damage report form visual","pageHeadlineH2":["KUMHO POINTS","– THE BONUS SYSTEM"],"pageHeadlineP":"KUMHO Points turns interactions into measurable engagement. Every action counts—from playing the KUMHO game and submitting product enquiries to joining seasonal campaigns. Registration and friend invites credit the points balance too. The result is a data-led loyalty programme that activates users, encourages repeat use and strengthens brand affinity through clear incentives and ongoing rewards.","techH2":["TECHNICAL DELIVERY","& SYSTEM LOGIC"],"techIntro":"A scalable backend processes every user action in real time and converts it into points—flexibly configurable and centrally managed across markets.","techChevrons":["Event-based tracking of all user interactions","API connections to app, CMS and campaign tooling","Centralised rules engine for points and rewards","Real-time sync across every touchpoint","Scalable architecture for country-specific tuning"],"imgTechAlt":"Kumho Points bonus programme","imgGalleryLargeAlt":"Kumho app development","imgGallerySmallAlt":"Kumho app development","testimonials":[{"text":"Together with nextlevels this app became a real milestone. Making our brand tangible digitally is not only innovative—it sets new benchmarks in the European tyre market. What impressed me most was how consistently user needs were translated into a coherent overall experience.","author":"Ilhan Kurban, Head of Marketing Germany"},{"text":"nextlevels turned complex requirements into a powerful, scalable system. Campaign features through Kumho Points interconnect seamlessly and deliver genuine value. Above all, linking engagement with rewards elevates our digital strategy.","author":"Viktor Stähle, Europe Marketing Manager"}]}},"kumho-social-media":{"metaTitle":"Kumho Tire Social Media Marketing Case Study","metaDescription":"Case Study: Social media content & performance campaigns for Kumho Tire – data-driven, creative and conversion-focused.","ogTitle":"Case Study: Kumho Tire Social Media","ogDescription":"Case Study: Social media content & performance campaigns for Kumho Tire – data-driven, creative and conversion-focused.","breadcrumbName":"Project: Kumho Tire","caseTitle":"Kumho Tire Social Media & Performance","caseDescription":"Case Study: Social media content & performance campaigns for Kumho Tire – data-driven, creative and conversion-focused.","body":{"logoAlt":"Kumho logo","h1":["CONTENT","WITH GRIP"],"intro":"With data-led creative we made Kumho Tire visible on Instagram, TikTok, Facebook and YouTube—growing reach and running performance campaigns that sustainably lift engagement, brand strength and conversions.","chevrons":["Content creation","Social media campaigns","Performance ads","Cross-platform strategies"],"imgIntroAltLeft":"Kumho social media marketing mockup","imgIntroAltRight":"Kumho social media marketing mockup","youtubeIframeTitle":"YouTube video player","heroImageAlt":"Kumho Tire seasonal campaign mockup","heroH2":["SEASONAL","PERFORMANCE PUSH"],"textBlock1":"For summer and winter tyre season pushes we executed a high-performing marketing strategy built for visibility and measurable results. Data-driven performance ads, standout creatives and targeted influencer activations reached the right audiences precisely.","textBlock2":"We capitalised on seasonal demand peaks to lift reach, traffic and conversions materially. Tight alignment between content, media buying and platform mechanics produced a campaign that persuades across the entire customer journey.","textBlock3":"The outcome: above-benchmark performance, stronger brand perception and a clear contribution to revenue in the decisive season windows.","imgSocialPostsAlt":"Kumho Tire social posts on smartphones","pageHeadlineH2":["STORY MEETS","PERFORMANCE"],"pageHeadlineP":"From first idea through launch we delivered the YouTube commercial end to end—concept, storyboard, production and post aligned as one workflow. A targeted YouTube campaign then put the spot in front of the right audiences. The result: strong visibility, high view-through and tangible performance impact for the brand.","contentMotionH2":["CONTENT","IN MOTION"],"contentMotionIntro":"From ideation to distribution we conceived, produced and launched YouTube Shorts alongside trade-show and event films.","contentMotionChevrons":["Concept & story development","Video production","Post-production & editing","Platform-native publishing","Performance optimisation"],"sliderImageAlts":["Kumho Tire behind the scenes","Kumho Tire behind the scenes","Kumho Tire Eintracht Frankfurt partnership"],"quoteP":"nextlevels elevated our brand on social and in motion. From bold creative to performance-driven campaigns and polished ads and event films—one partner, clear impact. The blend of strategic rigour, creative excellence and measurable outcomes impressed us throughout. Collaboration felt smooth and genuinely value-creating.","quoteFooter":"Erin Lee, Marketing Manager"}},"mellerud-ecommerce":{"metaTitle":"Mellerud Shopware 6 Case Study","metaDescription":"Case Study: Shopware 6 enterprise online shop for Mellerud – migration, performance optimization and integrated brand experience.","ogTitle":"Case Study: Mellerud Shopware","ogDescription":"Case Study: Shopware 6 enterprise online shop for Mellerud – migration, performance optimization and integrated brand experience.","breadcrumbName":"Project: Mellerud","caseTitle":"Shopware 6 enterprise shop for Mellerud","caseDescription":"Case Study: Shopware 6 enterprise online shop for Mellerud – migration, performance optimization and integrated brand experience.","body":{"logoAlt":"Mellerud logo","h1":["SHOPWARE 6","ENTERPRISE"],"intro":"We are reshaping Mellerud’s digital footprint: multiple country sites merge into one powerful platform. Shopware upgrades and performance tuning unlock efficiency, scalability and long-term readiness for continued growth.","chevrons":["Multilingual","Cross-media","ERP & PIM interfaces","Migration to Shopware 6"],"imgIntroAlt":"Mellerud online shop on a MacBook","imgMoodAlt":"Mellerud quality lab","heroImageAlt":"Mellerud company building","heroH2":["SHOPWARE 6","MIGRATION"],"textBlock1":"As part of the repositioning we migrated the existing stack from Shopware 5 to Shopware 6 and raised the technical bar. The modern architecture improves performance, scalability and flexibility for ongoing development.","textBlock2":"Content and processes were refined in parallel to safeguard a seamless user experience. The result is a future-ready e-commerce platform that meets today’s demands and lays the groundwork for growth and innovation.","imgSideAlt":"Mellerud Shopware 6 homepage","imgWideAlt1":"Mellerud outdoor product world","imgWideAlt2":"Mellerud blog on a laptop","pageHeadlineH2":["SEAMLESS","INTEGRATION"],"pageHeadlineP":"For mellerud.de’s shop we focused on an efficient system landscape. ERP and PIM integrations automate data flows so product information, stock levels and orders stay in sync. That foundation supports scalable growth and smoother digital commerce operations.","dataflowH2":["DATA FLOW","OPTIMISED"],"dataflowIntro":"Clear ERP–PIM interfaces enable smooth operations, cut manual effort and lift data quality for day-to-day shop management.","dataflowChevrons":["Central product maintenance in the PIM","Automated reconciliation with the ERP","Real-time stock updates","Consistent data across channels","Efficient routines for daily business"],"imgDataflowAlt":"Mellerud product finder","imgFooterWideAlt":"Mellerud e-commerce","quoteP":"nextlevels structured the Shopware 5 to 6 migration across multiple country shops. Collaboration felt genuinely partnership-driven and very pleasant.","quoteFooter":"Marcus Roth, Managing Director"}},"nexen-digital-marketing":{"metaTitle":"Nexen Performance Marketing Case Study","metaDescription":"Case Study: Performance digital marketing for Nexen – social ads, SEA and conversion hub campaign page with measurable funnel results.","ogTitle":"Case Study: Nexen Digital Marketing","ogDescription":"Case Study: Performance digital marketing for Nexen – social ads, SEA and conversion hub campaign page with measurable funnel results.","breadcrumbName":"Project: Nexen","caseTitle":"Performance Digital Marketing for Nexen","caseDescription":"Case Study: Performance digital marketing for Nexen – social ads, SEA and conversion hub campaign page with measurable funnel results.","body":{"logoAlt":"Nexen logo","h1":["PERFORMANCE","DRIVE"],"intro":"For NEXEN we engineered a performance-led programme centred on social ads, paid search and standout creatives. The campaign site acted as a conversion hub guiding shoppers post-purchase into participation. Clear funnels, strong creative and refined entry points lifted reach, traffic and entry rates significantly.","chevrons":["Social & performance ads","Paid search management","Conversion-optimised funnel","Campaign site as conversion hub"],"imgIntroAlt":"Nexen digital marketing campaign mockup","imgMoodAlt":"Nexen campaign site overview","heroImageAlt":"Nexen campaign site laptop mockup","heroH2":["DIGITAL MARKETING","WITH SYSTEM"],"textBlock1":"The Nexen push applied a holistic digital marketing lens with every tactic tuned for performance. From Meta and TikTok ads through targeted paid search to the campaign site itself, the pieces formed one coherent engine. Audiences, keywords, creative and copy were aligned precisely and optimised continuously. The landing page operated as the central conversion hub, engineered purely for performance.","textBlock2":"As the landing experience it welcomes users straight from ads, mirrors messaging visually and in copy, and guides them through participation without detours. Structure, design and content are dialed in for conversion and measurably support campaign outcomes.","imgSideAlt":"Nexen campaign participation form","sliderImageAlts":["Nexen Tire tech centre exterior","Nexen Tire reception area","Nexen Tire building aerial view","Nexen Tire building facade"],"quoteP":"The campaign was conceived holistically and executed with relentless focus on performance. Alignment between ads, paid search and the landing page stood out—everything interconnects cleanly and delivers measurable impact. Collaboration was efficient, structured and always on point.","quoteFooter":"Markus Wessel, Head of Marketing Germany"}},"reifen1-digital-marketing":{"metaTitle":"Reifen1+ Social Media Case Study","metaDescription":"Case Study: META channel build-out and content strategy for Reifen1+ – growing reach and engagement through targeted social content.","ogTitle":"Case Study: Reifen1+ Digital Marketing","ogDescription":"Case Study: META channel build-out and content strategy for Reifen1+ – growing reach and engagement through targeted social content.","breadcrumbName":"Project: Reifen1+","caseTitle":"Reifen1+ Social Media & Digital Marketing","caseDescription":"Case Study: META channel build-out and content strategy for Reifen1+ – growing reach and engagement through targeted social content.","body":{"logoAlt":"Reifen1+ logo","h1":["SOCIAL","GROWTH"],"intro":"For Reifen1+ we shaped a social strategy and rebuilt Meta channels from the ground up. Purpose-led content creation and sharp positioning produced a strong brand footprint with growing reach and sustained engagement.","chevrons":["Meta channel build-out","Content strategy development","Ongoing content creation","Growing reach & engagement"],"imgIntroAlt":"Reifen1+ social media campaign mockup","imgMoodAlt":"Reifen1+ tyre tests and awards","heroImageAlt":"Reifen1+ giveaway social mockup","heroH2":["HIGH IMPACT","CONTENT"],"textBlock1":"We focused on feed-native creative that grabs attention fast and prompts action. For Reifen1+ we developed formats that are instantly understandable, visually compelling and message-clear—always mindful of trends, platform mechanics and audience behaviour. Continuous production, testing and optimisation produced a high-performing mix that expands reach and sparks interaction. Content wasn’t just published; it was deployed strategically to stay visible and anchor the brand in social long term.","imgSideAlt":"Reifen1+ giveaway social mockup","pageHeadlineH2":["TARGETED","MARKETING"],"pageHeadlineP":"We built an audience-specific approach that speaks to different tyre brands and their segments. Giveaways, activations and bold campaigns engaged users and strengthened loyalty. Content and tactics were tailored partner by partner for maximum relevance and performance.","smartH2":["SMART","TARGETING"],"smartIntro":"Precise targeting paired with creative activations reaches and mobilises distinct audiences effectively.","smartChevrons":["Audience-specific campaigns","Giveaways & promotions","Brand focus per partner","Community activation","Performance-led execution"],"imgSmartAlt":"Reifen1+ giveaway social mockup","quoteP":"Building our social channel with nextlevels was a complete success. From strategy through execution everything ran smoothly—we’re seeing markedly more reach, interaction and brand presence.","quoteFooter":"Sarah Sanesi-Manias, Marketing Manager Reifen1+"}},"siniac-webdesign":{"metaTitle":"Siniac Web Design & Corporate Identity Case Study","metaDescription":"Case Study: Modern website and corporate identity for Siniac – sustainable solutions, clear structure and a strong brand presence.","ogTitle":"Case Study: Siniac Web Design & CI","ogDescription":"Website and CI development for Siniac.","breadcrumbName":"Project: Siniac","body":{"logoAlt":"Siniac logo","h1":["SUSTAINABLE","SOLUTIONS"],"intro":"We built a modern website for Siniac that presents its sustainable solutions at their best. Clear structure, appealing design and intuitive UX highlight the company’s innovative, environmentally minded positioning.","chevrons":["Modern design","Website"],"imgIntroAlt":"Siniac enterprise software visuals","imgMoodAlt":"Siniac sustainable solutions","heroImageAlt":"Siniac website laptop mockup","heroH2":["SIMPLICITY","IN FOCUS"],"textBlock1":"We delivered a site whose strength is clarity of structure and intuitive navigation.","textBlock2":"The goal was to present complex topics simply, clearly and visually. Minimal layout and optimised navigation help visitors find what they need without distraction. Thoughtful content, crisp messaging and a lean architecture combine for an excellent user experience.","textBlock3":"That reduction to essentials mirrors Siniac’s philosophy: make sustainable solutions easy to grasp—digital, clear and impactful.","imgSideAlt":"Siniac website mobile mockup","imgWideAlt1":"Siniac website overview","imgWideAlt2":"Siniac website desktop mockup","pageHeadlineH2":["MODERN","ENGAGING"],"pageHeadlineP":"Siniac’s site pairs contemporary design with a straightforward visual language that speaks directly to visitors. Restrained aesthetics, intuitive navigation and high-quality content create a digital presence that informs, impresses durably and reflects the company’s innovative strength.","ciH2":["CI DEVELOPED","& ROLLED OUT"],"ciIntro":"We developed a cohesive corporate identity for Siniac and rolled it out consistently across digital and analogue touchpoints to build strong, recognisable brand presence.","ciChevrons":["Logo, palette and typography defined strategically and implemented","Consistent design guidelines for web, print and digital channels","Imagery and tone aligned with brand values","Harmonised brand execution rolled out across platforms","Flexible design system that scales while staying recognisable"],"imgCiAlt":"Siniac corporate identity","quoteP":"The new corporate identity gives us a strong, unified brand presence that reflects our values and vision—consistent, modern and impactful across every channel.","quoteFooter":"Wolfgang Klauck, Managing Director & Owner"}},"suthor-ecommerce":{"metaTitle":"Suthor Online Shop Case Study","metaDescription":"Case Study: Development of an online shop for Suthor.","ogTitle":"Case Study: Suthor E-Commerce","ogDescription":"Online shop development for Suthor.","breadcrumbName":"Project: Suthor","body":{"logoAlt":"Suthor logo","h1":["FROM PENNANTS","TO PENNANT CHAINS"],"intro":"We built a high-performance online shop for Suthor that presents a broad product range at its best. Intuitive navigation, strong performance and seamless interfaces deliver efficient ordering and a modern shopping experience.","chevrons":["Online shop","Configurator","CDH interface"],"imgStage":"Hero mockup","imgOverview":"Project overview","heroImageAlt":"Suthor production team","heroH2":["CONFIGURATOR","FOR ALL PRODUCTS"],"textBlock1":"Building the product configurator on Shopware 6 for Suthor was a major challenge. Different product categories with specific dependencies, variants and many exceptions demanded a flexible, powerful solution. Every configuration had to be defined precisely to avoid bad input and reflect product logic correctly. Edge cases were especially demanding and required smart control and stable processes.","textBlock2":"Through precise engineering we delivered a highly capable configurator that stays easy to use despite its complexity. Customers can configure products individually and without errors while the system reliably enforces rules and dependencies – for maximum usability and efficiency.","imgMockAlt":"Suthor mockup","imgWideAlt":"Suthor product visuals","pageHeadlineH2":["MULTI-SHOP SYSTEM","TAILORED TO THE INTERFACE"],"pageHeadlineP":"The multi-shop system needed a precise fit with the existing CDH ERP. Several shop instances had to talk to the central interface in real time to sync stock, prices and orders. The challenge was bespoke configuration and process tuning for reliable, stable, scalable performance. With tailored adjustments the system runs efficiently, automatically and reliably – even under heavy data load.","responsiveH2":["RESPONSIVE","BY DESIGN"],"responsiveP":"The shop design is tuned so it renders perfectly on every device, the configurator stays intuitive, and users get a seamless responsive experience.","responsiveChevrons":["Dynamic scaling for the best view on every screen size","Intuitive configurator use on phones, tablets and desktops","Fast load times for a smooth experience on mobile too","Consistent design for a cohesive, strong brand presence","Touch optimisation for precise configuration on mobile devices"],"quoteP":"This project was a special challenge – a highly complex configurator had to work perfectly with a fast, responsive shop. With the tailored solution our customers get an intuitive, quick and error-free way to configure their products.","quoteFooter":"Kai Merbecks, Sales Manager & Project Lead"}},"thea-mika-ecommerce":{"metaTitle":"Thea Mika Beauty Commerce Case Study","metaDescription":"Case Study: Shopware migration and beauty commerce shop for Thea Mika – with a focus on brand staging and performance.","ogTitle":"Case Study: Thea Mika Shopware","ogDescription":"Case Study: Shopware migration and beauty commerce shop for Thea Mika – with a focus on brand staging and performance.","breadcrumbName":"Project: Thea Mika","caseTitle":"Shopware migration and beauty online shop for Thea Mika","caseDescription":"Case Study: Shopware migration and beauty commerce shop for Thea Mika – with a focus on brand staging and performance.","body":{"logoAlt":"Thea Mika logo","h1":["BEAUTY","COMMERCE"],"intro":"We launched a modern shop for theamika.shop that pairs brand aesthetics with performance. Clear structure, fast loads and refined UX deliver a convincing purchase journey and support conversion end to end.","chevrons":["Migration from Shopware 5 to 6","TB.One connector (Zalando, Breuninger and more)","Central channel control via Shopware","Pickware integration"],"imgIntroAlt":"Thea Mika e-commerce mockup","imgMoodAlt":"Thea Mika showroom","heroImageAlt":"Thea Mika showroom interior","heroH2":["CENTRAL","MARKETPLACE CONTROL"],"textBlock1":"Our bespoke TB.One connector introduces powerful middleware that turns Shopware into the control tower for complex multichannel setups. Orders—whether from the owned shop or marketplaces such as Zalando and Breuninger—are consolidated and processed in Shopware. Robust APIs keep product data, stock, pricing and status synced in real time across connected systems.","textBlock2":"That yields end-to-end, error-free flows without manual intervention. The solution scales, extends flexibly and ships as a standalone plugin now reused successfully in other projects.","textBlock3":"It also centralises process control and materially reduces operational complexity.","imgSideAlt":"Thea Mika product detail and checkout","imgWideAlt1":"Thea Mika showroom exhibition","imgWideAlt2":"Thea Mika on laptop","pageHeadlineH2":["EFFICIENT","FULFILMENT"],"pageHeadlineP":"Pickware extends Shopware with capable ERP and warehouse capabilities. Orders, inventory, shipping and returns are orchestrated centrally and managed inside the shop—efficient flows without system breaks. Tight Shopware coupling delivers real-time data and transparency. Operations accelerated, errors dropped and reliable fulfilment now runs across the full order chain.","workflowH2":["STREAMLINED","WORKFLOW"],"workflowIntro":"Clear processes and thoughtful UX make fulfilment faster and more transparent.","workflowChevrons":["Central warehouse management","Real-time stock control","Integrated shipping handling","Returns management","Efficient process orchestration"],"imgWorkflowAlt":"Thea Mika category page","sliderImageAlts":["Thea Mika showroom exterior","Thea Mika showroom interior","Thea Mika showroom exhibition","Thea Mika showroom collection","Thea Mika product detail","Thea Mika interior design","Thea Mika bar & lounge","Thea Mika workspace"],"quoteP":"Thanks to nextlevels we migrated successfully to Shopware 6 and rebuilt our stack on stable foundations. Interfaces and the customer journey were refined and now interlock seamlessly.","quoteFooter":"Katja Gerlach, Marketing Manager"}},"toggo-app":{"metaTitle":"Toggo Kids App Case Study | React Native TV Entertainment","metaDescription":"Case Study: Toggo App – interactive kids app with videos, games and CMS-driven content. High-performance, scalable and kid-friendly.","ogTitle":"Case Study: Toggo App","ogDescription":"Case Study: Toggo App – interactive kids app with videos, games and CMS-driven content. High-performance, scalable and kid-friendly.","breadcrumbName":"Project: Toggo","caseTitle":"Toggo App – Interactive Experience World for Kids","caseDescription":"Case Study: Toggo App – interactive kids app with videos, games and CMS-driven content. High-performance, scalable and kid-friendly.","body":{"h1":["PLAY. WATCH. FUN.","KIDS ENTERTAINMENT"],"introPrefix":"With the Toggo app we created an interactive world that blends video, games and content—tuned for young audiences, easy to use and built for sustained engagement. Together with our long-standing partner ","partnerLinkLabel":"Elements of Art","introSuffix":", we brought the outstanding TOGGO app to life.","chevrons":["Interactive kids experience world","Integrated video & games","Intuitive, child-friendly UX","High performance & stability"],"imgIntroAlt":"Toggo app mockup","imgMoodAlt":"Toggo free series for children","heroImageAlt":"Toggo app screens","heroH2":["SCALABLE","PERFORMANCE"],"textBlock1":"The Toggo app is built on modern technologies to maximise performance and long-term scalability. Efficient architecture and contemporary languages keep load times low and usage stable even under heavy traffic.","textBlock2":"The flexible system simplifies extending functionality so new content and features slot in anytime—a future-ready platform with excellent usability.","imgSideAlt":"Toggo app profile and settings","pageHeadlineH2":["GAME","EXPERIENCE"],"pageHeadlineP":"Popular HTML games were embedded in the Toggo app and reskinned to match Toggo, Super RTL and familiar characters. Alongside true classics we introduced fresh concepts for variety. The result is entertaining, on-brand play that excites kids and keeps them coming back.","smartH2":["SMART","CONNECTED"],"smartIntro":"A capable CMS and smart interfaces power efficient content, automated workflows and seamless ties to external data sources.","smartChevrons":["Integrated bespoke CMS","TV programme API","Media interfaces (series & films)","Automated content delivery","Flexible extensibility"],"imgSmartAlt":"Toggo app screens","imgGalleryLargeAlt":"Elements of Art office","imgGallerySmallAlt":"Family with Toggo app","quoteP":"nextlevels translated our design specs into reliable engineering with precision. Collaboration stayed straightforward, fast and solutions-focused—exactly what you want in a joint project.","quoteFooter":"Sebastian Leppert, CEO Elements of Art"}},"vosdellen-app":{"metaTitle":"Vosdellen Damage Reporting App Case Study","metaDescription":"Case study Vosdellen: a damage report app with digital reporting, photo documentation, realtime status and backend integration.","ogTitle":"Case Study: Vosdellen App","ogDescription":"Damage report app for Vosdellen GmbH.","breadcrumbName":"Project: Vosdellen App","body":{"logoAlt":"Vosdellen logo","h1":["DAMAGE REPORT","APPLICATION"],"introLead":"File a damage report from your smartphone? Yes!","intro":"Vosdellen needed a cross-device solution to accelerate handling reports in its claims division.","chevrons":["iOS","Android","Progressive web app","Interface to the insurance system (VMMS)"],"imgIntroAlt":"Vosdellen damage reporting app on tablet and smartphone","imgMoodAlt":"Vosdellen reference—construction site with crane","heroImageAlt":"Team Vosdellen GmbH","heroH2":["FAST & SIMPLE","TO THE GOAL"],"textBlock1":"For decades Vosdellen GmbH received damage notices by phone, fax and especially email. Processing consumed enormous time, so in late 2021 we explored a straightforward digital tool—and delivered. Together we conceptualised, designed and built a hybrid app pairing a progressive web app with Play Store and iOS clients.","textBlock2":"On desktop PWA, users land on a clear insurer selection page and then open the tailored damage form for each cover.","textBlock3":"Mobile navigation keeps smartphone users oriented about what to enter and when; meaningful tooltips reinforce guidance throughout the app.","imgSideAlt":"Vosdellen app form and contacts","imgWideAlt":"Vosdellen damage form desktop","pageHeadlineH2":["DIRECT","COMMUNICATION"],"pageHeadlineP1":"Once the form is complete it can be submitted intuitively; routing sends each submission to the correct contact at Vosdellen GmbH.","pageHeadlineP2":"Users may optionally add their email for a copy of the captured data—always handy to keep on file.","devicesH2":["FOR EVERY","DEVICE"],"devicesIntro":"Damage tends to happen without warning at the worst moments. Our hybrid app ensures optimised access from whichever device is at hand.","devicesChevrons":["Smartphone","Tablet","Desktop"],"imgDevicesAlt":"Vosdellen app tablet and smartphone damage reporting","quoteP":"nextlevels delivered our damage-reporting app reliably. The solution is clearly structured, easy to use and fits our processes. Collaboration stayed uncomplicated and pleasant.","quoteFooter":"Carolin Vosdellen, Head of Business Development"}},"xboard-ecommerce":{"metaTitle":"X-Board E-Commerce & SAP Case Study","metaDescription":"Case Study: Online shop for X-Board with SAP integration and middleware for data synchronization between shop and app.","ogTitle":"Case Study: X-Board E-Commerce","ogDescription":"Online shop with SAP integration and middleware for shop and app.","breadcrumbName":"Project: X-Board E-Commerce","caseTitle":"Shopware online shop with SAP integration for X-Board","caseDescription":"Shopware online shop with SAP integration and middleware for data synchronization between shop and app.","body":{"logoAlt":"XBoard logo","h1":["THE SURFBOARD","FOR THE STREET"],"intro":"XBoard blends the lightness of a surfboard with the punch of an e-scooter. Beyond the high-performance shop we engineered middleware that exchanges data between store and app—keeping every user tied to one profile for flawless sync and a smooth riding experience.","chevrons":["Online shop","Middleware linking app & shop","SAP interface"],"imgIntroAlt":"XBoard e-commerce mockup","imgMoodAlt":"XBoard e-scooter lifestyle","heroH2":["SAP INTERFACE","POWERED BY MIDDLEWARE"],"textBlock1":"We implemented a robust SAP connector that, together with middleware, enables seamless data exchange between shop, app and SAP.","textBlock2":"The middleware acts as central control—syncing orders, product records and customer data in real time. Consolidated data structures simplify complex operations so systems interoperate cleanly. Middleware also enables seamless authentication so shoppers sign into the app with their store credentials.","textBlock3":"That architecture safeguards consistency, performance and automation—making workflows leaner while minimising manual intervention—a scalable foundation built for the future.","imgSideAlt":"XBoard team on e-scooters","imgWideAlt":"XBoard online shop checkout","pageHeadlineH2":["PREMIUM DESIGN","FOR A PREMIUM PRODUCT"],"pageHeadlineP":"XBoard stands for innovation and premium quality—and so does its shop. Elegant, contemporary creative mirrors the product’s calibre with aesthetic, intuitive navigation. Clear structure, standout visuals and thoughtful UX make the ride tangible online with genuine emotional pull.","mobileH2":["90% ON","SMARTPHONES"],"mobileIntro":"Research shows most shoppers buy on mobile, which makes performance, usability and conversion tuning on phones essential for digital success.","mobileChevrons":["Mobile-first: design and features optimised primarily for phones","Fast loads for friction-free use without waiting","Touch-friendly navigation for intuitive, precise control","Seamless integration of shop, app and payments for maximum convenience","Responsive layouts adapting fluidly to different screen sizes"],"imgMobileAlt":"XBoard shop on smartphone and tablet","sliderImageAlts":["XBoard e-scooter subway","XBoard e-scooter subway","XBoard showroom"],"quoteP":"Seamlessly integrating shop, app and SAP through central middleware is a game changer for our digital strategy. Customers enjoy a frictionless journey—from first touch through purchase and beyond.","quoteFooter":"Jakub Fukacz, Global Head of Marketing & Digital Sales & PR Business Unit Micromobility"}}}},"breadcrumb":{"home":"Home"},"kontakt":{"title":"nextlevels - Contact","metaTitle":"Contact & Consultation | nextlevels Düsseldorf","description":"Contact nextlevels – your digital agency from Düsseldorf. Reach out via the contact form or call us directly. We provide personal, no-obligation advice.","ogDescription":"Contact form and contacts at nextlevels GmbH.","headline":"Contact","intro1":"Have an idea for a digital project, need support with your online shop, or want to evolve your existing software? We look forward to hearing from you. Whether it's e-commerce with Shopware, app development with Flutter, or custom enterprise software – our team of developers, designers and strategists is ready.","intro2":"Use the contact form to describe your request, or call us directly. We usually get back to you within one business day to discuss how we can bring your project to life. We're also happy to schedule an in-person meeting at our office in Mönchengladbach or Düsseldorf.","details":{"headline":"How working together unfolds","paragraphs":["After your enquiry we usually get back to you within one business day and arrange an initial, no-obligation call. It's not about sales pressure, but about understanding your project, your goals and the key constraints – whether you already have a finished concept or are still right at the beginning.","Based on that conversation you get an honest assessment: what makes technical sense, roughly what it will cost and in which steps your project can be delivered. For larger initiatives we like to start with a compact workshop or a prototype, so you see early where things are heading before the full budget is committed.","As a digital agency with offices in Mönchengladbach and Düsseldorf we support clients across Germany – in person on site as well as fully remote. Throughout the entire project you have dedicated contacts who coordinate with you and a direct line to the team that actually builds your product."]}},"impressum":{"title":"nextlevels - Imprint","metaTitle":"Imprint | nextlevels GmbH Legal Notice & Contact","description":"Imprint of nextlevels GmbH – digital agency from Düsseldorf. Find all legal information, contact data and responsible persons here.","ogDescription":"Imprint of nextlevels GmbH.","headline":"Imprint","srSubtitle":"Imprint of nextlevels GmbH","providerHeadline":"Provider in accordance with § 5 German Telemedia Act (TMG) and § 18 para. 1 Interstate Media Treaty (MStV)","managementHeadline":"MANAGEMENT","editorialHeadline":"EDITORIAL","editorialText":"Responsible for content (in the sense of media law) under § 18 para. 2 Interstate Media Treaty (MStV): Vjaceslav Ditzel and Paul Kalisch.","contactHeadline":"CONTACT","phoneLabel":"Phone","emailLabel":"Email","vatLabel":"VAT identification number under § 27a German VAT Act:","registryCourt":"Register court: Mönchengladbach","registryNumber":"Register number: HRB 17537","disclaimerHeadline":"DISCLAIMER","disclaimerText":"As a service provider, we are responsible for our own content on these pages under general law in accordance with § 7 (1) TMG. According to §§ 8 to 10 TMG, however, we are not obligated as a service provider to monitor transmitted or stored third-party information or to investigate circumstances indicating illegal activity. Obligations to remove or block the use of information under general law remain unaffected. However, liability in this regard is only possible from the moment we become aware of a specific legal violation. Upon becoming aware of corresponding violations, we will remove such content immediately.","linksHeadline":"Liability for links","linksText":"Our offering contains links to external third-party websites whose content we cannot influence. We therefore cannot assume any liability for this third-party content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time of linking. No illegal content was detectable at the time of linking. However, permanent monitoring of the content of linked pages is not reasonable without concrete evidence of a legal violation. Upon becoming aware of legal violations, we will remove such links immediately.","copyrightHeadline":"Copyright","copyrightText":"The content and works on these pages created by the site operators are subject to German copyright law. Duplication, processing, distribution, and any form of exploitation outside the limits of copyright require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. To the extent that content on this site was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is identified as such. Should you nevertheless become aware of a copyright infringement, please notify us. Upon becoming aware of legal violations, we will remove such content immediately."},"leistungen":{"ecommerce":{"localShopwareHeadline":"Shopware agency near you","localShopwareLead":"Looking for a Shopware agency in your region? We support e-commerce projects from two offices in the Rhineland.","localShopwareLink":"Shopware Agency {city}","metaTitle":"E-Commerce Agency & E-Commerce Consulting | nextlevels","metaOg":"E-Commerce Agency & E-Commerce Consulting","metaDescription":"E-commerce agency for Shopware, custom shops and strategic e-commerce consulting. From analysis to a successful online shop.","metaShort":"E-commerce agency and consulting: development, migration and tailor-made shop systems with focus on performance.","breadcrumb":"E-Commerce","stageEyebrow":"E-Commerce · Shopware · B2B / B2C / D2C","customersLabel":"Customers","stageHeadline1":"E-Commerce that","stageHeadline2":"drives revenue","stageDescription":"E-commerce solutions with maximum performance are our thing. We build online shops for B2C, B2B and D2C with proven technologies and a fine sense for usability. Consulting, strategy, UX/UI design, development and integrations — all from a single source.","navEyebrow":"Services","navTitle":"E-Commerce from a single source","navDescription":"Six disciplines, one team. Together we build your digital future — from platform to scale.","auditTeaserCta":"Check your store now","metricsHeadline":"Our e-commerce experience in numbers","metrics":[{"value":"50+","label":"In-house plugins"},{"value":"<1s","label":"Avg. server response time (Tideways)"},{"value":"12+","label":"Years of experience"},{"value":"€500M+","label":"Annual shop revenue managed"}],"items":[{"title":"Platform development and management","description":"We find the right e-commerce platform for your business and set it up properly."},{"title":"Migration & Replatforming","description":"Move to a modern platform with parallel operation, secured data migration and redirect mapping to protect your rankings. How does the switch succeed?"},{"title":"Integrations & interfaces","description":"ERP, PIM, payment and more cleanly connected to your shop – API-first and fail-safe."},{"title":"B2B-E-Commerce","description":"Customer-specific pricing, approval workflows and ERP integration. How does your shop meet B2B demands?"},{"title":"Conversion Optimization","description":"More revenue from the traffic you already have. Where are you losing customers – and how do you win them back?"},{"title":"Performance optimization and scaling","description":"Achieve more, scale faster. How can I get more out of my shop?"}],"shopwareTitle":"Why Shopware?","shopwareDescription":"Open platform. Full control. Grows with you.","shopwareReasons":[{"label":"API-first","sub":"Open, no vendor lock-in"},{"label":"B2B · B2C · D2C","sub":"One system for every model"},{"label":"Extensible","sub":"Plugins + custom development"},{"label":"Shopware partner","sub":"Hundreds of project hours"}],"shopwareCta":"Discuss your Shopware project","expertsEyebrow":"How we work","expertsTitle":"Partnership, not a black box","expertsDescription":"We build e-commerce from the customer back: clear discovery, iterative development and transparent communication — you're involved at every stage.","expertsList":["Discovery & strategy: define goals, audiences and requirements","Iterative development: early visible results instead of a black box","Dedicated contacts and clear sprints","Operations & evolution after go-live"],"expertsAccordion":[{"title":"Discovery & strategy","body":"Goals, audiences, scope and integrations are defined up front — the basis for a solid quote."},{"title":"Concept & UX","body":"Information architecture, user flows and checkout are planned before a single line of code."},{"title":"Iterative development","body":"We build in sprints and show working results early — you give feedback throughout, not just at the end."},{"title":"Launch & quality","body":"Testing, performance and security are part of it. Go-live is planned, not improvised."},{"title":"Operations & evolution","body":"After launch we stay on board: support, steady release cycles and continuous optimization."}],"expertsCta":"Start the collaboration","whyUsHeadline":"Your edge with nextlevels","whyUsDescription":"With us you're always at the cutting edge of technology and benefit directly from our developer expertise. Together we analyze your shop, identify key areas and develop tailor-made solutions. Your goals and expectations are at the center of our work.","whyUsList":[{"label":"Developers, not resellers","description":"Your shop is built by developers who understand the code — nothing gets passed to subcontractors."},{"label":"Shopware down to the detail","description":"Architecture, API integration and performance from hundreds of project hours."},{"label":"One team, every discipline","description":"Development, design and marketing from a single source — no friction at the handoffs."},{"label":"Built for growth","description":"We build for conversion, load time and revenue — not for gut feeling."},{"label":"Partner, not vendor","description":"We stay on after launch and keep developing your shop continuously."}],"contactHeadline":"Ready for your\n successful\n online shop?","contactDescription":"Whether it's an improvement or a fresh start — a no-obligation conversation never hurt anyone.","faqHeadline":"E-commerce – frequently asked questions","faq":[{"question":"What does building an online shop with nextlevels cost?","answer":"It depends heavily on scope. A manageable shop based on Shopware typically starts in the low five-figure range, while complex B2B or headless projects with ERP and PIM interfaces sit above that. On top come running costs for hosting, licenses and maintenance as a separate line item. You get a concrete fixed-price offer after a short discovery in which we clarify requirements, interfaces and data volumes."},{"question":"How long until my shop goes live?","answer":"A clearly scoped shop usually takes from a few weeks to a few months. The range is wide because it depends on the number of interfaces, the complexity of your assortment and the data migration. We work in iterations: you see a working state early and give feedback, rather than only seeing the finished result at the end."},{"question":"Which shop system do you recommend – Shopware, headless or something else?","answer":"Our focus is Shopware, because as an open-source system it is powerful, extensible and well established in the German mid-market. We recommend headless architectures (Shopware as backend, your own frontend) when you need maximum frontend freedom or special performance. We make the decision based on your requirements, not on principle – a simple shop doesn't need a headless setup."},{"question":"Can you migrate my existing shop?","answer":"Yes. We migrate existing shops including product data, customers, order history and URL structure. The URLs and redirects in particular are crucial so your SEO rankings don't collapse during the move. Before migrating we analyze your current shop and plan the move so ongoing operations are disrupted as little as possible."},{"question":"Do you support B2B, B2C and D2C equally?","answer":"Yes. In B2C, conversion, speed and a frictionless checkout matter most. In B2B, requirements such as customer-specific price lists, tiered pricing, order approvals, quotation features and ERP integration come into play. We support D2C brands from brand staging to the logistics interface. We build the shop around your business model, not the other way round."},{"question":"How do you ensure performance and scalability?","answer":"Performance isn't an afterthought for us but part of the architecture. We optimize for good Core Web Vitals, use caching, a CDN and clean database indexes, and test behavior under load. That keeps your shop fast and stable even during load peaks such as sales campaigns or Black Friday."},{"question":"What about data protection, security and payment processing?","answer":"We build shops GDPR-compliant and integrate payments via certified payment providers, so no sensitive card data sits on your server. Updates, secure configuration and a roles-and-permissions concept are standard for us. In e-commerce, security isn't an optional add-on but a prerequisite for trust and conversion."},{"question":"Who owns the shop – does vendor lock-in arise?","answer":"You own everything: code, configuration, data and content. Because we build on open-source technology like Shopware, you're not tied to proprietary systems and could in principle hand operations to another team. We document cleanly – vendor lock-in is not our business model."}],"dataInsightsTopic":"E-Commerce"},"appEntwicklung":{"metaTitle":"App Development Agency | iOS, Android & Cross-Platform","metaOg":"App Development","metaDescription":"App development with nextlevels: native and cross-platform apps for iOS and Android with focus on UX, performance and scalable architecture.","metaShort":"Native and cross-platform apps with focus on UX and performance.","breadcrumb":"App Development","stageEyebrow":"App Development · React Native · Cross-Platform · PWA","stageHeadline1":"APPS","stageHeadline2":"USERS LOVE","stageDescription":"Mobile applications that excite and connect. We design tailor-made apps for any audience that are not only functional but also visually stunning. From ideation through design to development and integration – benefit from our holistic app development expertise.","metricsHeadline":"Our app experience in numbers","metrics":[{"value":"500k+","label":"App downloads"},{"value":"10+","label":"Industries"},{"value":"12+","label":"Years of experience"}],"navEyebrow":"Services","navTitle":"App Development Services","navDescription":"End-to-end app development – that's what nextlevels stands for with all of its expertise. Together with you we shape your digital future.","appPlatformTitle":"Why native & cross-platform?","appPlatformDescription":"One codebase. Both stores. 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A clearly scoped use-case – for example a chatbot with RAG on your documents – we deliver as a proof of concept in two to four weeks, so you see early whether the solution holds up. The path to stable production depends on integration depth: a plain API connection is fast, while a deep integration into ERP, CRM or your phone system including guardrails and monitoring takes correspondingly longer."},{"question":"Which services does AI consulting include?","answer":"We cover six areas from a single source: process analysis & AI strategy (where does AI actually pay off), AI chatbots & digital assistants, voice AI & phone automation, AI interfaces & system integration into your existing systems, AI workshops & team enablement, and process automation & AI workflows. We deliberately start small: first the measurable use-case, then the rollout. You're not sold a toolbox – you get a solution to a concrete problem."},{"question":"Is using AI GDPR-compliant? 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We only use fine-tuning when RAG hits its limits – honestly, RAG covers the vast majority of needs and is far cheaper to maintain."},{"question":"Who owns the solution – does vendor lock-in arise?","answer":"You own everything: the code, the prompts, the configurations and your data. We document the solution so another team could take over, and we deliberately build the architecture model-agnostic – you can switch the provider, from GPT to Claude or to a self-hosted model, without rebuilding the whole solution. Vendor lock-in is not our business model but a risk we actively avoid."},{"question":"How do you measure success – is it even worth it?","answer":"We define the KPIs upfront together with you: hours saved, response times, conversion rate, ticket-deflection rate – depending on the use-case. Instead of a big-bang we start with a measurable use-case where the value can be cleanly proven before we scale up. 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Join our team in Mönchengladbach and Düsseldorf.","headlineLine1":"Make it official.","headlineLine2":"Join the team.","intro1":"We build digital products that actually work – technically clean, strategically thought through and without drama (except in sprint review, occasionally). If you're up for exciting projects and a team with real ambition: welcome.","intro2":"At nextlevels you'll work on projects for renowned clients – from e-commerce platforms with Shopware to native apps with Flutter and custom enterprise software. Our stack includes modern technologies like React, Next.js, TypeScript and Node.js. We value clean code, code reviews and continuous growth. As an agency with offices in Mönchengladbach and Düsseldorf we offer flexible work models, flat hierarchies and the chance to take on responsibility. Whether junior or senior – what counts is what you can do and where you want to go.","imageAlt":"Career at nextlevels","openPositions":"Open positions","startLabel":"Start","viewJob":"View job: {title}","noPositions":"We currently have no open positions. Check back later (we're usually faster than the coffee machine).","metaTitle":"Careers | Jobs in Düsseldorf & Mönchengladbach","metaDescription":"Open positions at nextlevels in Düsseldorf: join the team and build digital products with Shopware, React and modern technologies. Apply now!","ogTitle":"Jobs | nextlevels","ogDescription":"Open positions at nextlevels: join the team and build digital products.","breadcrumbName":"Jobs","culture":{"headline":"What to expect at nextlevels","paragraphs":["Here you won't work on throwaway projects, but on real products for renowned clients – from high-revenue online shops to native apps and custom enterprise software. You take on responsibility from day one, bring in your own ideas and see directly what difference your work makes.","We believe in clean code and in people who want to keep learning. Code reviews, pair programming and time for further training are part of everyday life here, not the exception. Our stack includes React, Next.js, TypeScript, Node.js, Shopware and Flutter – and if you don't yet know one of these technologies in detail, that's not a deal-breaker but a learning curve we tackle together.","On top of that come flat hierarchies, flexible working hours and the choice between our offices in Mönchengladbach or Düsseldorf and remote work. We're not looking for CVs that look perfect on paper, but for colleagues who genuinely want to do things well. If that sounds like you, we look forward to your application – even when there's currently no matching position advertised."]}},"blogPage":{"title":"Blog | nextlevels","description":"nextlevels blog: insights on e-commerce, Shopware, app development, digital marketing and enterprise software.","headline":"Blog","subheadline":"Find all our blog posts here.","filterHeadline":"Topics:","loading":"Loading blog content...","loadingMore":"Loading...","loadMore":"Load more blog posts","clearFilters":"Clear all filters","searchPlaceholder":"Search blog posts …","searchLabel":"Search blog posts","searchClear":"Clear search","searchNoResults":"No posts found for “{query}”.","readArticle":"Read article: {title}","readMore":"Read more","metaTitle":"Blog Posts | E-Commerce, Software, AI & Marketing","metaDescription":"On the nextlevels blog we share insights on e-commerce, software development, AI and digital marketing – practical, grounded and ready to apply.","ogTitle":"Blog Posts | E-Commerce, Software, AI & Marketing","ogDescription":"Articles and insights on e-commerce, software and digital marketing.","breadcrumbName":"Blog","categoryMetaTitle":{"marketing":"Marketing Blog | SEO, Campaigns & Performance Insights","software":"Software Blog | Development, APIs & Enterprise Insights","webdesign":"Web Design Blog | UX, UI, Branding & Website Insights","default":"{name} Blog | nextlevels"},"archiveNavHeadline":"More articles","archiveNavLabel":"Blog archive","intro":"On the nextlevels blog we share what actually keeps us busy as a digital agency: practical insights on e-commerce and Shopware, on modern software development with React and Next.js, and on app development, AI and digital marketing. Instead of shallow trend pieces, you'll find in-depth articles from real projects here – with concrete learnings you can apply directly to your own digital venture.","introContinued":"Many articles come straight out of our developers', designers' and strategists' work: from Shopware migrations, performance optimisation and ERP and PIM integrations to building custom enterprise software. We explain technical background in plain language, put new developments into context for your business and show which solutions have proven themselves in practice and which haven't. Using the topic filters you can quickly find the areas relevant to you – whether you're interested in online shops, web design, software architecture or measurable online marketing.","filterHeadlineActive":"Topics:","categorySubheadline":"Blog posts about {category}"},"authorPage":{"metaTitle":"Articles by {name} | nextlevels","metaDescription":"Posts, insights and expertise by {name} on the nextlevels blog.","breadcrumbName":"Author","postsHeadline":"Posts by {name}","postsEmpty":"No posts by {name} yet.","backToBlog":"Back to the blog","websiteAria":"{name}'s website","linkedinAria":"{name} on LinkedIn","xingAria":"{name} on XING","githubAria":"{name} on GitHub"},"blogDetail":{"notFoundTitle":"Blog post not found","tableOfContents":"Table of contents","backToTop":"Back to top","imageAltPrefix":"Cover image for blog post","imageAltFallback":"Blog post","relatedPosts":"Related posts","previousPost":"Previous post","nextPost":"Next post","postNavigation":"Blog navigation","feedbackHeading":"Feedback","likeAria":"Like this post – {count} likes","likeError":"Couldn't save your like. Please try again later.","shareAria":"Share post","shareCopyLink":"Copy link","shareCopied":"Link copied","shareX":"Share on X","shareLinkedIn":"Share on LinkedIn","shareFacebook":"Share on Facebook","shareEmail":"Share via email","feedbackFormHeading":"Leave feedback","feedbackMessageLabel":"Your message","feedbackMessagePlaceholder":"Your message …","feedbackNameLabel":"Name (optional)","feedbackNamePlaceholder":"Name (optional)","feedbackEmailLabel":"Email (optional)","feedbackEmailPlaceholder":"Email (optional)","feedbackSubmit":"Send feedback","feedbackSending":"Sending …","feedbackSuccess":"Thanks! Your feedback will appear after review.","feedbackErrorValidation":"Please enter a message.","feedbackErrorEmail":"Please enter a valid email address.","feedbackErrorRate":"Too many requests. Please wait a moment.","feedbackErrorGeneric":"Couldn't send your feedback. Please try again later.","conversionWhitepaperTag":"Whitepaper · Free","conversionWhitepaperCta":"Download for free","conversionToolTag":"Free tool","conversionToolCta":"Try it now","newsletterHeadline":"More insights like this?","newsletterText":"Once a month: the most important updates from e-commerce, AI & tech — straight to your inbox. Concise, honest, no spam.","newsletterEmailPlaceholder":"you@email.com","newsletterCta":"Subscribe","newsletterSending":"Sending …","newsletterPrivacy":"By subscribing you agree to our privacy policy. Unsubscribe anytime.","newsletterSuccessTitle":"Thanks for subscribing!","newsletterSuccessBody":"We've received your sign-up and will keep you posted with the latest updates.","newsletterErrorTitle":"Oops, that didn't work.","newsletterErrorBody":"Please try again later.","servicesHeadline":"Related services","servicesHubTag":"Overview"},"jobDetail":{"notFoundTitle":"Job not found","titleTemplate":"{title} | Careers","applyNow":"Apply now","sendApplication":"Send application","startLabel":"Start","imageAlt":"Career at nextlevels","tasksHeadline":"Your tasks","profileHeadline":"Your profile","benefitsHeadline":"Your benefits","soundsGood":"Sounds good?","mailSubject":"Application: {title}","bySlug":{"shopware-6-entwickler":{"title":"Shopware 6 Developer (all genders)","employmentType":"Full-time and part-time","description":"Hey,

are you a skilled Shopware 6 developer looking for a new challenge? You’ve come to the right place! We’re an innovative digital agency and we’re hiring a Shopware 6 developer to join our team and build outstanding e‑commerce experiences with us. We specialise in running and delivering market‑leading online shops across Europe.","startDate":"Immediately","tasks":["Build and ship first-class Shopware solutions that hit our clients’ e‑commerce goals.","Design and implement intuitive, high-quality storefront experiences.","Monitor and optimise e‑commerce projects and delivery processes proactively.","Analyse performance data to maximise shop efficiency.","Collaborate across teams on integrated marketing and product initiatives."],"profile":["Completed training as an application development IT specialist or a comparable degree (computer science, business informatics, software engineering).","At least 3–4 years’ experience shipping Shopware 6 shops.","Solid experience with PHP, MySQL, JavaScript—and of course Shopware 6.","Bonus points for e‑commerce analytics and SEO tooling.","Excellent written and spoken German and English."],"advantages":["Varied tasks and exciting client projects.","A supportive atmosphere in a young, motivated team.","Ownership, creativity and room to contribute ideas.","Short communication paths and fast decisions.","Flexible remote/home office options.","Water & coffee flat rate to keep energy high.","Fair, performance-based compensation.","An innovation-focused environment that truly lives digitisation.","A lively culture where people can grow.","Three places to work from: Mönchengladbach, Düsseldorf and your home office."],"epilogue":["Ready to bring your strengths to our team and grow e‑commerce together?
Send your CV and references to jobs@next-levels.de.","We’re looking forward to meeting you and celebrating wins together!"]}}},"technologyDetail":{"metaFallbackTitle":"Technology","weAdvice1":"We advise you in all","weAdvice2":"digital areas","serviceJsonLdName":"{name} development & consulting","h1Eyebrow":"Technology: {name}","faqHeadline":"Frequently asked questions about {name}"},"leistungenDetail":{"metaFallbackTitle":"Services","metaFallbackDescription":"Services by nextlevels","titleTemplate":"{title}","breadcrumbServices":"Services"},"technologienPage":{"title":"Technologies & Stack | Shopware, React, Node.js & AI","description":"Overview of technologies and tools we use in client projects — from Shopware to Node.js and AI integrations.","metaTitle":"Technologies & Stack | Shopware, React, Node.js & AI","ogDescription":"Technologies, frameworks and platforms we use across client delivery.","headline1":"Technologies","headline2":"we work with","intro":"From e‑commerce shops to bespoke software — these technologies shape how we ship.","sectionHeading":"Our technology stack at a glance","cardAria":"{name} — detail page","logoAlt":"{name} logo","stack":{"headline":"Why we rely on this stack","paragraphs":["Technology is never an end in itself for us. We choose every framework, platform and tool based on whether it makes your project faster, more stable and maintainable in the long run. Instead of chasing every trend, we combine proven standards with modern technologies that have had to prove themselves in real client projects – from scalable online shops to native apps and custom enterprise software.","In e-commerce we work primarily with Shopware 6, complemented by integrations with ERP, PIM and warehouse systems. For web applications and frontends we use React, Next.js and TypeScript, and on the backend Node.js as well as PHP and Symfony. Mobile apps are built cross-platform with Flutter, and for data-driven features we embed AI models and modern search technology directly into your application.","What matters to us is not the individual technology, but how cleanly everything works together. We focus on maintainable code, automated tests, code reviews and an infrastructure that makes releases predictable. The result is digital products that don't just work on launch day, but can be evolved over years – without you having to start from scratch with every update."]}},"projektePage":{"title":"Projects","description":"Reference projects by nextlevels: e-commerce, app development and enterprise software for renowned brands.","headline":"Projects","intro":"Digital products that convince – from strategy to UX design and development to a successful go-live.","outro":"From e-commerce platforms to native apps and enterprise software – our projects show what happens when strategy, design and technology come together. We work with leading brands and ambitious companies on digital products that create real value. Every project is unique – from initial concept through UX design and development to a successful launch. We rely on modern technologies like Shopware, React, Next.js and Flutter to deliver scalable, high-performance solutions. Whether online shop, mobile app or complex enterprise software: our reference projects provide insight into how we work and the results we achieve together with our clients.","filterServiceLabel":"Service","filterTechnologyLabel":"Technology","resetFilter":"Reset filter","noResults":"No projects found for the selected filters.","referenceImageAlt":"Reference project {title}: {description}","logoAltSuffix":"Logo","metaTitle":"Case Studies | E-Commerce, Apps & Software","metaDescription":"Selected projects and case studies by nextlevels: e-commerce, apps, enterprise software and digital marketing – successfully delivered from Düsseldorf.","ogTitle":"Projects | nextlevels","ogDescription":"Selected projects and case studies by nextlevels: e-commerce, apps, enterprise software and digital marketing.","breadcrumbName":"Projects"},"insights":{"headline":"Insights","fallbackAlt":"nextlevels Instagram post: {code}"},"experienceCounter":{"yearsLine1":"Years in","yearsLine2":"Business","coworkersLine1":"People in","coworkersLine2":"the core team","freelancersLine1":"Freelancers","freelancersLine2":"on call","projects":"Projects"},"agentur":{"title":"Web Agency Düsseldorf – E-Commerce & Software","metaTitle":"Web Agency Düsseldorf & Mönchengladbach | nextlevels","description":"Web agency from Düsseldorf: e-commerce agency, Shopware agency and software development. Personal consulting and modern technologies.","ogDescription":"Web agency Düsseldorf and e-commerce agency: team, locations and approach – Shopware, apps and enterprise software.","breadcrumb":"Agency","seoH1":"Web Agency Düsseldorf for E-Commerce, Apps & Software","intro1":"Innovative.","intro2":"Authentic.","intro3":"Our Team.","introText":"We are a forward-thinking digital agency specializing in tailor-made projects in app development, e-commerce, SEO and digital marketing. With a team of experienced experts, we combine creative solutions with technical excellence and strategic vision. Our mission is to bring our clients' visions to life through innovative strategies and sustainable results. As your partner, we accompany you at every step of digital transformation and growth.","teamImageAlt":"nextlevels team","valuesHeadline":"Our Values","values":[{"title":"Economic sustainability","description":"We strive for long-term success for ourselves and our clients by using resources efficiently and acting in an economically responsible way."},{"title":"Integrity","description":"Our actions are characterized by honesty, transparency and ethical principles. We maintain open communication and keep our promises."},{"title":"Courage","description":"We bet on bold ideas and are willing to take new paths. Our willingness to take risks drives us to push boundaries."},{"title":"Flexibility","description":"Flexibility and speed shape our projects. We quickly adapt to change and use dynamic methods for optimal results."},{"title":"Drive for innovation","description":"A constant drive for innovation is in our DNA. We explore new technologies and approaches to create forward-looking solutions."},{"title":"Social responsibility","description":"We are committed to the community and to social projects. Our goal is to make a positive contribution to society."}],"valueImageAlt":"Visualization for: {title}","fromCouchHeadline1":"From the Couch","fromCouchHeadline2":"To a Digital Agency","paulName":"Paul Kalisch","paulRole":"CEO nextlevels","paulText":"Brimming with ideas for consulting, project management and marketing. Pushes nextlevels forward with heart and clever strategies.","paulQuote":"A dream, 20 euros, no turning back – just the beginning of our story.","slawaName":"Slawa Ditzel","slawaRole":"CEO nextlevels","slawaText":"Tackles software development and SEM pragmatically. His skills set new standards and drive nextlevels forward with fresh, smart approaches.","slawaQuote":"What drives us? Pushing limits, constantly reinventing – despite every obstacle.","storyHeadline":"The beginning of a success story","storyText":"In 2013, with nothing but a vision, a couch as an office and a starting capital of just 20 euros for the business registration, the extraordinary journey of nextlevels began. Paul Kalisch and Slawa Ditzel, two ambitious minds with a shared passion for the digital, decided to push the boundaries of what's possible. They wanted to help companies succeed in the digital world. From the very beginning, nextlevels stood out for its strong drive to innovate and its ability to deliver creative and technologically advanced solutions. Founding the company from the couch symbolizes not only humble beginnings but also the founders' unwavering belief in their idea and their ability to achieve maximum results with minimal resources.","growthHeadline":"Growing against all odds","growthText":"Despite the challenges of building a company from the ground up, Paul and Slawa weren't discouraged. Their journey was marked by ups and downs, but their relentless drive for innovation and willingness to take risks have made nextlevels what it is today: a thriving digital agency leading in app development, e-commerce, SEO and digital marketing. By combining technical know-how, creative marketing strategies and deep commitment to their clients, nextlevels has delivered numerous successful projects and built long-term partnerships. The story of nextlevels is a living example of how a simple idea and 20 euros of starting capital can grow into a company that shapes the digital landscape and helps businesses unlock their full potential."},"cookieBanner":{"title":"Privacy preferences","shortIntro":"We use cookies so the website works and so we can improve it.","intro":"To present you with an optimal nextlevels website, we use cookies and similar technologies. Some of these technologies are strictly necessary for our service. With your consent, we and our service providers may also store and/or access information on your device. We do not share your data with third parties who are not our direct service providers without your consent, nor do we use your data for commercial purposes.","moreInfo":"You can find more information in our ","imprint":"imprint","and":" and our ","privacy":"privacy policy.","accept":"Accept","deny":"Decline","configure":"Configure","back":"Back","statistics":"Statistics","statisticsDescription":"Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.","name":"Name","provider":"Provider","providerValue":"Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland","purpose":"Purpose","purposeValue":"Google cookie for website analytics. Generates statistical data about how visitors use the website.","privacyPolicyLabel":"Privacy policy","cookieName":"Cookie Name"},"shopwareAgentur":{"metaTitle":"Shopware 6 Agency — B2B, B2C, Migration & ERP Integration","metaDescription":"Shopware {level} Partner: migrations, B2B shops, ERP integration and enterprise performance. Senior team in NRW – free initial call.","heroEyebrow":"Shopware {level} Partner · 10+ years of e-commerce","heroH1":"Shopware agency for B2B & B2C e-commerce","headline":"Shopware Agency","headlineSpans":["Shopware shops","that scale –","even under load."],"heroValueProp":"We migrate, build and operate Shopware 6 shops for brands like Bike-Discount, Mellerud and Apple of Eden. Specialists for complex migrations, ERP and PIM integrations and enterprise-grade performance under load.","heroPrimaryCta":"Book a free initial call","heroSecondaryCta":"Free Shopware Audit","trustStripLabel":"Customers","stickyMobileCta":"Book a call","partnerBadgeAlt":"Shopware {level} Partner – nextlevels GmbH","testimonialHeadline":"What clients say about us","testimonial":{"quote":"The switch to Shopware 6 at Bike-Discount set new standards in performance, stability and scalability – a technical top-tier achievement, successfully delivered in live operation.","author":"Björn Glasner, CPO Bike-Discount"},"introBlock":{"headline":"What a Shopware agency really has to deliver today","paragraphs":["A Shopware agency today is more than the implementation partner for a template. Running a Shopware 6 shop means running a business-critical platform: ERP integration, real-time stock handling, customer-specific pricing in B2B, performance under marketing load and SEO visibility are everyday concerns. A serious agency does not treat these topics one after another but as one connected system.","For us at nextlevels that means we work at architecture level. Before the first line of code is written we clarify with you which data flows in which direction, which loads the shop really has to carry, and where the Shopware standard is enough – and where custom code is the only clean answer. We are a Shopware Silver Partner, operate shops in the low seven-figure monthly-revenue range and know the difference between a pitch deck and a real specification.","What sets us apart from many other Shopware agencies is our depth in the Symfony and platform world: we are not pure theme builders. We develop our own plugins for Rule Builder and Flow Builder, build headless storefronts on Shopware PWA and Vue Storefront, and ship interfaces to SAP, Microsoft Dynamics, Sage, Akeneo and Pimcore that run stably in production – not only in the demo."]},"painPointsHeadline":"Sound familiar?","painPoints":[{"slug":"shopware-entwicklung","linkLabel":"Development","problem":"Your current agency \"can't do that\" or takes forever.","solution":"Our senior engineers understand Shopware on architecture level."},{"slug":"shopware-schnittstellen","linkLabel":"Integrations","problem":"ERP, PIM and shop run side by side instead of together.","solution":"We build stable interfaces with monitoring – real time or batch."},{"slug":"shopware-support","linkLabel":"Support","problem":"Nobody takes responsibility after go-live.","solution":"We take over second-level support with SLAs and fixed release rhythms."}],"deliverHeadline1":"What we deliver","deliverHeadline2":"with Shopware","items":[{"title":"Migration to Shopware 6","text":"We migrate existing Shopware 5, OXID, Magento or custom shops in four clearly separated phases: analysis with a technical audit, data migration via the Shopware Migration Bridge or custom ETL pipelines, parallel development of the new platform and a monitored cutover. At Bike-Discount we delivered the migration with DiVA and DiVA BC integration without a single revenue dip – including data integrity for millions of order lines and a clean 301 redirect concept to protect the SEO substance."},{"title":"Online shop development","text":"Shopware 6 storefront with a Twig theme, headless setups on Shopware PWA and Vue Storefront and custom plugins for B2C, B2B and D2C. We build on Symfony 6 with proper tests, clean migration scripts and release processes that support continuous deployment. Conversion drivers like mini-cart, guided checkout, wishlists and product configurators are tuned to your audience – a B2C buyer decides differently than a B2B procurement officer with an approval matrix."},{"title":"SAP, ERP & PIM integration","text":"Stable interfaces with monitoring to SAP, Microsoft Dynamics, Sage, proALPHA and custom in-house ERPs: stocks, prices, tiered pricing, orders, shipping addresses, customer and product data – synchronised in real time via webhook or as a robust batch job. On the PIM side we work with Akeneo and Pimcore, plus DAM systems like Bynder or Cloudinary. We don't build one-way pipes – we build bidirectional flows with retry strategies, idempotency keys and a monitoring dashboard that exposes errors in production."},{"title":"Plugin engineering","text":"Custom plugins for Rule Builder, Flow Builder, App System and business logic – cleanly documented, testable with PHPUnit, Marketplace-ready and compatible with Shopware 6 update cycles. Instead of patching the theme we build extensions that survive every Shopware major update. Examples from production: customer-specific pricing logic, punch-out integrations, multi-stage B2B approval workflows and automated tax logic for EU OSS."},{"title":"Performance & SEO","text":"Core Web Vitals (LCP, INP, CLS), structured data based on schema.org, clean hreflang and a healthy time-to-first-byte – we optimise Shopware in parallel with feature development, not only when rankings start to slip. On the infrastructure side we work with Redis, Elasticsearch, Varnish and HTTP/2 push; on the frontend side with code-splitting, modern image formats (AVIF, WebP) and a critical-CSS strategy that holds up under real marketing load."},{"title":"Support & SLAs","text":"Second-level support with fixed release rhythms, 24/7 monitoring of the order funnel, transparent response times in the SLA and a dedicated tech lead who knows your setup. We don't work with anonymous ticket roulette – you get a fixed contact per project, monthly roadmap calls and joint backlog grooming. Your shop isn't a ticket queue, it's a platform that keeps getting better."}],"shopwareTitle":"Why Shopware?","shopwareDescription":"Open platform. Full control. Grows with you.","shopwareReasons":[{"label":"API-first","sub":"Open, no vendor lock-in"},{"label":"B2B · B2C · D2C","sub":"One system for every model"},{"label":"Extensible","sub":"Plugins + custom development"},{"label":"Shopware partner","sub":"Hundreds of project hours"}],"shopwareCta":"Discuss your Shopware project","auditTeaserCta":"Check your store now","processHeadline":"How your Shopware project with nextlevels runs","process":[{"count":"01","title":"Initial call","duration":"free · 30 min","text":"We understand what you need. You understand how we work."},{"count":"02","title":"Discovery workshop","duration":"1–3 days · optional fixed price","text":"Requirements, architecture, technical roadmap. You get a concept that another agency could also implement."},{"count":"03","title":"Development","duration":"agile · 2-week sprints","text":"Working code after every sprint. No big-bang at the end."},{"count":"04","title":"Go-live & monitoring","duration":"4 weeks post-launch","text":"Cutover with live monitoring. SEO, performance and order monitoring after go-live."},{"count":"05","title":"Operations & growth","duration":"SLAs as needed","text":"Second-level support, fixed release rhythms. You won't be left alone."}],"processSectionTitle":"Our processes","processSectionDescription":"From platform architecture to performance – the disciplines where we move your Shopware shop forward.","expertsEyebrow":"The team behind your shop","expertsImageAlt":"The nextlevels team","expertsHeadline1":"We are","expertsHeadline2":"Shopware experts","expertsDescription":["Successful Shopware shops are our DNA. We've been building on the platform for more than ten years – from the early days under Shopware 5 to the current Commercial Editions Rise, Evolve and Beyond. In that time we've delivered enterprise migrations involving millions of order lines, designed shop architectures for high-traffic brands like Bike-Discount and developed custom plugins for industries where no standard solution exists.","Our Shopware certifications cover development, architecture and storefront. More important than the paperwork, though, is the pragmatism that comes from real projects: we know when a standard plugin is enough and when custom code earns its keep, when a headless setup is more effort than benefit and how a cutover under full operations can be done safely. That experience we share transparently – even when it argues against scaling up complexity."],"expertsList":[],"warumHeadline1":"Why","warumHeadline2":"nextlevels?","warumDescription":["You benefit directly from our developer expertise – with a dedicated contact who clears up follow-up questions with the team without detours. Together we analyse your shop, identify the real key areas and build tailored solutions without lock-in and without hidden costs. What we build belongs to you: code, documentation, Git history and infrastructure setups are documented well enough for any other Shopware agency to take over without friction.","As a Shopware Silver Partner with headquarters in Mönchengladbach and a branch in Düsseldorf we deliver enterprise projects at the speed of a specialised team – without the overhead of large consultancies. After the discovery workshop you receive a concrete fixed-price offer, a technical tech lead as a permanent contact and a sprint rhythm that does not end at go-live."],"warumList":["Clean, documented code – no vendor lock-in","Two locations in NRW – Düsseldorf & Mönchengladbach","Fixed price after discovery – no hourly roulette"],"whyUsHeadline":"Why brands choose nextlevels","whyUsDescription":"You work closely with the developers who build your shop – with a dedicated contact who guides you through the project.","offerGrid":{"eyebrow":"Our Shopware services","title":"What we deliver with Shopware","description":"From development through B2B, migration and ERP to PIM – seven areas where senior developers move your Shopware project forward. Pick the one on your mind right now.","items":[{"title":"Shopware Development","description":"Storefront, custom plugins and business logic on Symfony – with tests, CI/CD and senior developers who discuss architecture, not templates."},{"title":"Shopware B2B / B2B E-Commerce","description":"Roles & permissions, tiered prices, approval workflows and punch-out – the B2B Suite plus custom logic for buyers with approval matrices."},{"title":"Shopware Migration & Replatforming","description":"From Shopware 5, Magento or OXID to Shopware 6 – in clearly separated phases, with data integrity, a 301 concept and no drop in revenue."},{"title":"Shopware Performance Optimisation","description":"Core Web Vitals, caching with Redis & Varnish, Elasticsearch and fast TTFB – performance that holds up under real marketing load."},{"title":"Shopware Plugins","description":"Custom plugins for Rule Builder, Flow Builder and the app system – documented, PHPUnit-tested and update-safe across major releases."},{"title":"ERP Integration","description":"Connect Shopware bidirectionally to SAP, Microsoft Dynamics, Sage, proALPHA or Xentral – stock, prices and orders in sync, with monitoring and retry logic."},{"title":"PIM Integration","description":"Maintain product data centrally and push it into Shopware automatically – with Akeneo, Pimcore or our nextcms PIM."}]},"whyUsItems":[{"title":"Silver Partner with enterprise projects","text":"Live projects on a scale typically handled by Platinum agencies – without the overhead, with short paths between you and the code. Bike-Discount, Mellerud and Apple of Eden run in production with us today, under loads that would break many standard setups."},{"title":"Senior-heavy team","text":"Experienced developers at the architecture table, no interns at the whiteboard. Every senior on our team has at least five years of Shopware production experience and knows what a cutover under full load means – not just in theory."},{"title":"No vendor lock-in","text":"Clean, documented code with complete Git history and traceable architectural decisions. You can switch agencies at any time without your shop disappearing into a black box – for us that's a quality benchmark, not a risk."},{"title":"Two offices in NRW","text":"Mönchengladbach (Konrad-Zuse-Ring 12) and Düsseldorf (Lorettostraße 54) – on-site meetings are possible, not just Zoom. For DACH clients that means the same time zone, short feedback loops and workshops on location when a discovery or architecture review needs it."},{"title":"Full-stack: Shopware + app + AI","text":"E-commerce doesn't end at the shop. Our sister pillars cover native app development (iOS, Android, React Native) and AI automation (product-text generation, image optimisation, support bots) – integrated against the same Shopware backend, so you don't have to coordinate three agencies."},{"title":"Fixed price after discovery","text":"You know what it costs before the first sprint, what the risks are and what scope is locked in. No timesheet roulette, no change-request avalanche in sprint three – just a clear contract that we hold ourselves to."}],"locations":"Our Shopware locations","locationCardTitle":"Shopware Agency {city}","openLocation":"Open location","referenceTitle":"Shopware Cases","oldestBlogHeadline":"From the Shopware blog","oldestBlogReadMore":"Read article","ctaClosingHeadline":"Ready for a first conversation?","ctaClosingSubline":"In 30 minutes we find out whether we're a fit. No pitch, no pressure – we listen first, work through the most important technical questions and tell you honestly whether a project with us makes sense or whether you'd be better off with another agency.","faqHeadline":"Shopware Agency – frequently asked questions","faq":[{"question":"Is nextlevels an official Shopware partner?","answer":"Yes. nextlevels GmbH is an official Shopware {level} Partner and listed in the Shopware agency directory. Our team holds Shopware certifications for development, architecture and storefront. We confirm the partner status transparently in every sales conversation – including project references you can verify directly with contacts on the client side."},{"question":"What does a Shopware project at nextlevels cost?","answer":"A Shopware 6 project typically starts in the low five-figure range for standard setups (around €15,000–€20,000) and scales into the six-figure range for B2B, multi-tenant and enterprise projects, depending on migration scope, ERP/PIM integration and custom-plugin volume. You receive a concrete fixed-price offer after the discovery workshop – including risk assessment, phase plan and a clear definition of what is included in the price and what is treated as a change request."},{"question":"How quickly can you start?","answer":"Initial call typically within three business days, discovery workshop two to four weeks after the initial call, and project start four to eight weeks after contract signature – depending on complexity and our current capacity. For urgent migrations or cutovers under time pressure (e.g. Black Friday prep) we deliberately reserve capacity and can start significantly faster when the scope is clear."},{"question":"Who owns the code after the project ends?","answer":"You. Fully. We deliver cleanly documented code with Git history, architecture decision records and a README that lets the next agency onboard in under a week. You can switch agencies at any time without losing code or running into licence disputes – vendor lock-in is not our business model."},{"question":"Which Shopware services does nextlevels offer?","answer":"nextlevels GmbH offers the full Shopware service portfolio: online shop development with Twig themes or headless, migrations from Shopware 5, OXID, Magento or custom shops, custom plugin engineering for Rule Builder and Flow Builder, ERP integrations to SAP, Microsoft Dynamics or Sage, PIM integrations with Akeneo and Pimcore, performance optimisation at Core-Web-Vitals level and second-level support with clearly defined SLAs."},{"question":"Where are nextlevels' Shopware locations?","answer":"nextlevels GmbH operates two locations in North Rhine-Westphalia: headquarters in Mönchengladbach (Konrad-Zuse-Ring 12) and a branch in Düsseldorf (Lorettostraße 54). Both teams build Shopware projects for clients across the DACH region – with short paths for workshops, architecture reviews and on-site meetings when a project needs them."},{"question":"Which regions does nextlevels serve as a Shopware agency?","answer":"From our offices in Mönchengladbach and Düsseldorf we support Shopware projects across North Rhine-Westphalia (NRW) – including Düsseldorf, Cologne, Willich, Bergisch Gladbach and the Rhineland – as well as nationwide in Koblenz, the Westerwald region, Potsdam and the wider DACH area. We work remote-first with clear milestones, running workshops and architecture reviews on-site when a project needs them."},{"question":"Which Shopware versions does nextlevels support?","answer":"nextlevels supports all current Shopware 6 versions including the Commercial Editions Rise, Evolve and Beyond as well as migrations from Shopware 5. Storefront, headless setups and custom plugin development are equally covered. For existing Shopware 5 shops we offer a technical audit that quantifies the realistic migration effort in days rather than in marketing promises."},{"question":"Does nextlevels offer Shopware for B2B shops?","answer":"Yes. nextlevels GmbH builds B2B Shopware shops with Rule Builder, Flow Builder, customer-specific pricing, tiered pricing, approval workflows, punch-out integration, ERP integration and multi-tenant setups. We also deliver complex B2X scenarios (B2C and B2B in one system with separate assortments and prices) in production – including integration with buyer portals of large industrial purchasers."},{"question":"Do you also do hosting?","answer":"No, we are not a hoster – and that's a deliberate choice. We recommend and look after hosting with our partners such as Maxcluster (Shopware-specialised, Gold Partner) and on Hetzner for custom setups with Kubernetes or Docker Swarm. We build the operations layer with you so that monitoring, deployments and backups are cleanly separated between hoster and application."},{"question":"Shopware 5 or Shopware 6 – what still makes sense today?","answer":"Shopware 5 is end-of-life and shipped without active security support. New projects start exclusively on Shopware 6, and we plan existing Shopware 5 shops into a targeted Shopware 6 migration – whenever possible combined with an architectural modernisation, because a 1:1 lift rarely captures the full value of the new platform. If you're still on Shopware 5, our audit helps you plan the time window and phases cleanly."},{"question":"How long does a typical Shopware project take?","answer":"A standard Shopware 6 setup with theme adjustments, standard plugins and a light ERP integration typically lands between three and four months from discovery to go-live. B2B projects with custom logic, complex ERP/PIM integration and a headless frontend tend to sit in a corridor of six to twelve months. We work in two-week sprints, so you see working code after every sprint – no big-bang at the end."},{"question":"Headless or classic Shopware storefront?","answer":"Classic storefronts with a Twig theme are the better choice in roughly 80% of projects: faster delivery, less infrastructure, full feature set out of the box. Headless makes sense when you want to run multiple frontends (web, app, marketplace, kiosk) against the same shop, when your frontend team is committed to React or Vue, or when special performance and SEO requirements justify a custom frontend. We make that decision with you during discovery, not in the sales meeting."},{"question":"How exactly does the Shopware audit work?","answer":"Our Shopware audit is a structured technical inventory: we review the plugin landscape, performance metrics, Core Web Vitals, SEO substance, data integrity, hosting setup and critical interfaces. You receive a written report with concrete findings, prioritised recommendations and an honest effort estimate – even if the conclusion is that you don't have to do anything right now."}],"answerBlocks":{"eyebrow":"Shopware agency – quick answers","items":[{"question":"What does a Shopware agency do?","answer":"A Shopware agency plans, builds and maintains professional online shops on Shopware 6. That covers setup and theme development, custom plugins, ERP and PIM integrations, migrating existing systems, plus ongoing maintenance, performance tuning and SEO – for both B2C and B2B merchants, from concept to go-live."},{"question":"What does a Shopware agency cost?","answer":"Costs depend on scope and complexity. Hourly rates of qualified agencies typically range from €55 to €180 net. Simple starter shops begin around €3,000 to €8,000, growing B2C projects sit between €12,000 and €35,000, and complex enterprise and B2B shops start at €35,000 and up."},{"question":"How do I find the right Shopware agency?","answer":"Look for proven Shopware experience – ideally a certified Shopware Partner – transparent quotes without hidden costs, solid references and industry experience. Good agencies are visible in the Shopware community and explain their pricing openly. Request several quotes and compare the scope of work, not just the final price."},{"question":"What services does a Shopware agency offer?","answer":"Typical services include shop setup and configuration, theme and storefront development, custom plugins and extensions, integrations with ERP, PIM and payment, migration from Shopware 5 or third-party systems, performance and SEO optimisation, B2B features and ongoing maintenance and support. Many agencies bundle this into fixed packages for predictable budgets."},{"question":"What is a certified Shopware Partner?","answer":"A certified Shopware Partner is an agency officially vetted by Shopware, whose developers hold verifiable qualifications and which is listed in the official Shopware agency directory. Partner tiers range from Silver through Gold to Platinum. nextlevels is an official Shopware {level} Partner, combining certified developer, backend and solution expertise under one roof."},{"question":"How long does a Shopware project take?","answer":"Timelines depend on scope. A simple starter shop often goes live in four to eight weeks. Growing projects with a custom theme, plugins and integrations take two to four months. Complex enterprise and B2B shops with ERP or PIM connections run beyond four months – depending on interfaces and data migration."},{"question":"Which Shopware agency fits B2B wholesale with ERP integration?","answer":"For B2B wholesale with ERP integration, choose an agency experienced with the Shopware B2B Suite and interfaces to ERP systems like SAP, Microsoft Dynamics, Sage, proALPHA or Xentral. nextlevels migrates Shopware and connects it to your ERP, PIM and pricing APIs – including customer-specific prices and tiers."},{"question":"Which agency handles the complete Shopware implementation including architecture and integrations?","answer":"nextlevels handles the complete Shopware implementation end-to-end: architecture, storefront, custom plugins and all integrations (ERP, PIM, payment, shipping). A senior team of PHP/Symfony and frontend engineers delivers scalable, performant shops instead of template solutions – from concept through migration to maintenance and support from one source."},{"question":"Which Shopware agency is best for PIM integrations?","answer":"A strong PIM integration needs clean data models and stable interfaces. nextlevels connects Shopware with PIM systems like Akeneo, Pimcore and Contentserv and automates product data maintenance – variants, attributes, media and multilingual content flow into the shop without manual double work."},{"question":"Which Shopware agency suits complex B2B projects with individual pricing structures?","answer":"For complex B2B projects with customer-specific prices, tiered prices and approval workflows, nextlevels uses the Shopware B2B Suite and extends it with custom development. We model quote and order processes, budgets and roles, and connect ERP and pricing APIs in real time – even at high revenue volume."},{"question":"Which Shopware agency knows Shopware Rise, Evolve and Beyond?","answer":"nextlevels works with the commercial Shopware editions Rise, Evolve and Beyond and picks the right edition for your feature and scaling needs. We put license features, B2B components and cloud or self-hosted setups into production and migrate existing shops cleanly into the right edition."},{"question":"Who offers the fastest Shopware shop audit?","answer":"nextlevels delivers a Shopware shop audit within a few working days: performance, Core Web Vitals, technical SEO, security and integration stability are checked and returned as a prioritised action list. So before any project you can see where your shop stands and where the biggest lever is."}]},"comparison":{"headline":"Shopware projects: scope, timeline and cost at a glance","intro":"Typical market ranges for Shopware 6 projects – for orientation, not a fixed quote.","columns":["Project type","Typical scope","Timeline","Cost range (net)","Ideal for"],"rows":[["Starter shop","Standard theme, base setup, SEO basics","4–8 weeks","€3,000–8,000","First shop / simple relaunch"],["Growth shop","Custom theme, plugins, integrations","2–4 months","€12,000–35,000","Scaling B2C brands"],["Enterprise & B2B","Custom architecture, ERP/PIM, B2B suite","4+ months","from €35,000","Complex B2B / enterprise shops"]],"note":"Hourly rates of qualified Shopware agencies are typically €55–180 net."},"dataInsightsTopic":"Shopware"},"cityLanding":{"headline":"Shopware Agency {city}","headlinePrefix":"Shopware Agency","requestProject":"Request project","shopwareReferences":"Shopware references","partnerBadgeAlt":"Shopware {level} Partner – nextlevels GmbH {city}","servicesHeadline1":"Services","servicesHeadline2":"on site","services":[{"label":"Shopware 6 online shops","text":"Storefront, headless and custom plugins for B2C, B2B and D2C."},{"label":"Migrations","text":"from Shopware 5, OXID, Hybris or custom solutions with validated data takeover."},{"label":"SAP, ERP and PIM integrations","text":"including monitoring and stable release pipelines."},{"label":"Performance & SEO","text":"Core Web Vitals, structured data and conversion-oriented UX."},{"label":"Support & SLAs","text":"with fixed release rhythms and second-level support for your Shopware shop"}],"locationTitle":"Location {city}","openingHours":"Mon–Fri 09:00–18:00","referenceTitle":"Shopware references","faqHeadline":"Shopware Agency {city} – frequently asked questions","ratingTitle":"See Google reviews for nextlevels GmbH","reviewsLabel":"Google reviews","answerBlocksEyebrow":"Common questions about Shopware","answerBlocks":[{"question":"Which Shopware agency is the best?","answer":"The best Shopware agency is one that is an official Shopware partner, provides certified developers and shows verifiable references. nextlevels GmbH is a Shopware Silver Partner, rated 4.9 out of 5 from 21 Google reviews, with projects for brands such as Bike-Discount. When comparing, look for partner status, real reviews, B2B experience and transparent pricing."},{"question":"What is a Shopware agency?","answer":"A Shopware agency is a service provider specialised in the Shopware online-shop platform. It plans, builds, migrates and operates Shopware shops – including custom plugins, interfaces to ERP, PIM and SAP, as well as performance and SEO optimisation. As an official Shopware partner it bundles certified expertise for B2B and B2C projects."},{"question":"What exactly is Shopware?","answer":"Shopware is an open-source shop system developed in Germany for professional e-commerce. The current version, Shopware 6, is built on Symfony with an API-first architecture and suits B2C, B2B and D2C shops. It offers features such as Rule Builder, Flow Builder, headless storefronts and a B2B suite for wholesale."},{"question":"How much does an online shop with Shopware cost?","answer":"A Shopware shop varies in cost by scope: starter shops are around €3,000–8,000, growing B2C shops with a custom theme and integrations around €12,000–35,000, and enterprise and B2B projects from €35,000. Cost drivers are customisation, interfaces to ERP, PIM and SAP, data migration and ongoing maintenance. Hourly rates of qualified agencies are typically €55–180 net."}]},"nextcmsPim":{"meta":{"title":"NextCMS PIM | Product Data for E-Commerce","description":"PIM system for e-commerce: a single interface, DeepL translation, powerful search, workflows and ERP integration. Open source, from €333.","keywords":["PIM system","Product Information Management","product data management","e-commerce PIM","PIM software","Shopware PIM","open source PIM","manage product data","PIM ERP integration","PIM translation","manage product catalog","headless CMS","DeepL translation PIM"]},"breadcrumbHome":"Home","breadcrumb":"NextCMS PIM","hero":{"headline":["Manage product","data centrally."],"subline":"NextCMS PIM combines product information management and content in one interface — for large catalogs, many markets and clear approvals. 85% open source, fair license, your data stays with you.","trust":"Proven in production with very large product master data — including ERP and shop integration.","imageAlt":"NextCMS PIM — manage product data centrally","ctaPrimary":"Book a demo","ctaSecondary":"See features","highlights":["CMS + PIM unified","AI & automation","85% open source","Workflows & ERP"]},"problem":{"headline1":"Why existing systems","headline2":"fall short","title":"When product data lives everywhere and nowhere at once","body":["Teams jump between ERP, spreadsheets and shop backend. Translations and approvals cost time, errors end up in the product catalog, and expensive PIM software often only solves the silo problem halfway.","NextCMS PIM grew out of how we run e-commerce for clients with large multilingual catalogs — a solution for product managers, not just specialists."],"imageAlt":"NextCMS PIM: product editor with master data, categories, translations and workflow status"},"showcaseTitle":"Features","showcase":[{"title":"78,000+ products in one interface","body":"Stay in control of full assortments: list, variants and master data in one place — so product catalogs are maintained together instead of scattered across Excel files.","imageAlt":"NextCMS PIM: article list with a large catalog — many products in one overview"},{"title":"Product data, media and SEO in one place","body":"Texts, images, metadata and shop-relevant fields in a single record. Fewer media breaks, consistent product data in e-commerce and fewer back-and-forth between content and shop teams.","imageAlt":"NextCMS PIM: product master data with media area and structured fields"},{"title":"Automatic translation with DeepL","body":"PIM translation field by field and in the context of the product data — ideal for international shops without copy-paste chaos. The reference language protects the source while manual fine-tuning stays possible.","imageAlt":"NextCMS PIM: multilingual product fields with translation support"},{"title":"Find in seconds instead of searching for minutes","body":"Saved filters, full-text search and numeric ranges — so product information management stays fast in daily use, even with very large catalogs.","imageAlt":"NextCMS PIM: search and filters in the article overview"},{"title":"Workflows and versioning","body":"Statuses for draft, approval and publication — with traceability of who changed what. PIM and publishing stay manageable, without email ping-pong.","imageAlt":"NextCMS PIM: overview by workflow status"},{"title":"ERP and shop system integration","body":"Pull data from the ERP, enrich it in the PIM and push it to the shop — Shopware PIM integration or other e-commerce backends via API.","imageAlt":"NextCMS PIM: product editor with master data, categories and approval — live use"}],"audiencesTitle":"Who NextPIM is built for","audiences":[{"title":"E-commerce & category leads","body":"You keep assortments, launch dates and quality together. A central PIM software reduces duplicate work and makes the product catalog readable for everyone involved."},{"title":"Management & IT","body":"You want predictability for cost and architecture: open source share, your own database, API — without subscription traps and without fully closed worlds."},{"title":"Product & content teams","body":"You maintain and translate every day. Approvals, roles and a clear interface mean fewer questions and faster paths to publication."}],"faqTitle":"FAQ","faq":[{"q":"What is a PIM system in e-commerce?","a":"A PIM system (product information management) bundles product data in a structured way: texts, attributes, media and translations for the product catalog. This keeps e-commerce consistent across many channels and languages."},{"q":"Is NextCMS only PIM software for one industry?","a":"No. NextCMS PIM is industry-neutral and built for complex product data management — parallel markets and large article counts are possible (including very large catalogs in production)."},{"q":"Can NextCMS PIM be connected to Shopware?","a":"Yes. There are dedicated integration paths for Shopware PIM and shop connection; other shops and headless frontends are reachable via a documented REST API."},{"q":"How does PIM ERP integration work?","a":"PIM ERP integration can be done via webhooks, imports or the REST API — typical for ABM and master data from the ERP. DIVA integrations are prepared; other systems can be connected."},{"q":"How does NextCMS PIM support translations?","a":"DeepL is integrated for PIM translation: target languages per field, with protection of the reference language and the option for manual fine-tuning — scalable across the entire product catalog."},{"q":"Does the team need developers for daily operations?","a":"Not for product maintenance, translation and approval. Technical support is worthwhile for custom PIM ERP integration, special workflows or hosting per your requirements."},{"q":"Is data restricted when switching systems?","a":"No. Data lives in your database; export and removal remain possible — important for long-term product catalogs and compliance."}],"closing":{"headline":"Ready to modernize\nyour product\nworkflow?","body":"Whether mid-sized catalog or very large assortment — NextCMS PIM grows with you. Book a demo and clarify setup and integration with our team."}},"shopwareProjects":{"metaTitle":"nextlevels - Shopware Projects","metaDescription":"Shopware projects by nextlevels GmbH: online shops, migrations, plugin engineering and integrations for B2C, B2B and enterprise.","ogTitle":"Shopware Projects | nextlevels","ogDescription":"Shopware projects by nextlevels GmbH: online shops, migrations, plugin engineering and integrations for B2C, B2B and enterprise.","breadcrumbName":"Shopware","breadcrumbHome":"Home","breadcrumbProjects":"Projects","breadcrumbShopwarePage":"Shopware","pageHeadline":"Shopware projects","intro":"Selected Shopware projects by nextlevels GmbH—from migrating large assortments and B2B setups to plug-in engineering and integrations.","requestProject":"Request a project","aboutAgency":"About our Shopware agency","casesHeadline":"Shopware reference projects","imageAltTemplate":"Shopware case study: {title}","depth":{"headline":"Shopware projects with real depth","paragraphs":["Behind each of these reference projects there's more than a pretty storefront design. We deploy Shopware 6 where performance, clean data flows and individual business logic matter – whether it's a B2C shop with a large assortment, a B2B platform with customer-specific pricing and approval processes, or a multi-channel setup with a connected marketplace.","Typical tasks in our Shopware projects range from migrating complex assortments out of legacy systems and connecting ERP, PIM and warehouse systems to bespoke plugin and integration engineering. Throughout, we focus on maintainable code, automated tests and an architecture that stays stable even as order volumes rise and the catalogue keeps growing.","As a certified Shopware agency we accompany you from the first concept through launch and optimisation to ongoing operations. If you're planning a similar project or want to evolve an existing shop, we look at your specific case together and show you which solution makes the most sense technically and commercially."]}},"aiCheck":{"metaTitle":"AI Visibility Check for ChatGPT, Claude & Perplexity","metaDescription":"Free tool: scans robots.txt, llms.txt, sitemap and schema, and checks whether AI crawlers like GPTBot, ClaudeBot and PerplexityBot can fetch your site.","headlineLine1":"AI visibility","headlineLine2":"check","intro1":"In under 30 seconds, find out whether your site can be discovered, read and cited by ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.","intro2":"We simulate real AI crawlers, parse your robots.txt, llms.txt and sitemap, and analyse the rendered HTML – including schema, meta tags and bot-blocker detection.","formLabel":"Enter URL","placeholder":"https://your-domain.com","runAudit":"Run check","scanning":"Scanning…","scanningLong":"Sending AI crawler requests and analysing the HTML…","hint":"We don't store the URLs you enter. The check sends a single request per AI bot user-agent.","seoTopics":[{"heading":"Surface bot blockers on Cloudflare and WAF","body":"Cloudflare's Bot Fight Mode, ModSecurity rules, fail2ban and Maxcluster's bot protection regularly block AI crawlers as collateral damage. Our check shows the status code the bot really receives — not the one your server thinks it's serving."},{"heading":"JSON-LD & Schema.org as AI fuel","body":"JSON-LD markup (Organization, LocalBusiness, Product, FAQPage, BreadcrumbList) is the single biggest lever for being quoted correctly by AI tools. We parse the schema blocks you have and call out the @types you're missing."},{"heading":"llms.txt as the AI-native sitemap","body":"llms.txt is the AI answer to sitemap.xml: a Markdown index of your most important pages and sources that modern AI crawlers prefer. We check whether yours exists and propose a template."},{"heading":"Server rendering for AI bots","body":"AI bots often don't run JavaScript. Ship a SPA or client-only components without SSR and they index an empty page. Our check measures how much real text sits in your initial HTML."}],"faqHeadline":"Frequently asked LLM visibility questions","faq":[{"question":"What is LLM visibility and how does it differ from SEO?","answer":"LLM visibility describes whether and how your content appears in answers from ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Classic SEO optimises for Google rankings; LLM optimisation optimises for AI citations. The levers overlap (clean HTML, schema, speed) but the bots, the signals (llms.txt, entity linking, FAQPage schema) and the success metrics are their own thing."},{"question":"Why is LLM visibility especially important for online shops?","answer":"More and more shoppers ask ChatGPT or Perplexity instead of Google for product research. If you're not quoted or linked in those answers, you lose qualified traffic — even with strong Google rankings. Shops need server-rendered product data, Product and Offer schema, and they have to make sure AI bots aren't blocked at the WAF."},{"question":"Which AI crawlers should I know about?","answer":"The most important ones: GPTBot (OpenAI training), OAI-SearchBot and ChatGPT-User (ChatGPT search/browse), ClaudeBot and Claude-Web (Anthropic), PerplexityBot and Perplexity-User (Perplexity), Google-Extended (Gemini training opt-out), Applebot-Extended (Apple Intelligence), CCBot (Common Crawl, feeds many LLMs) and Bytespider (ByteDance/Doubao). Our check inspects all of them in robots.txt and simulates the most important ones."},{"question":"What is llms.txt and do I need it?","answer":"llms.txt is a proposed convention (llmstxt.org): a Markdown file at /llms.txt that tells AI crawlers a curated list of your most important URLs — similar to sitemap.xml for Google. It's not yet an official standard, but Perplexity, Anthropic and several research agents already read it. Effort is minimal; upside is clear."},{"question":"Why do AI bots sometimes get different content than browsers?","answer":"Cloudflare Bot Fight Mode, ModSecurity, fail2ban, Varnish rules, Shopware plugins and nginx user-agent filters often block AI bots wholesale. Some setups respond with a captcha page, an empty fallback HTML or status 403. Browsers never see this — AI bots do. That's exactly the gap our bot-blocker check exposes."},{"question":"Which Schema.org types matter most for AI?","answer":"Mandatory: Organization (who you are), WebSite (sitelinks search) and — if local — LocalBusiness or ProfessionalService. Strongly recommended: BreadcrumbList (hierarchy), FAQPage (voice/AI answers), Product + Offer (shops), Article + Author (blog/magazine), HowTo (guides). Combine in one @graph and enrich with sameAs links to LinkedIn, Wikipedia, Crunchbase, GitHub."},{"question":"How often should I run the AI visibility check?","answer":"At minimum after every release that touches routing, headers, robots.txt, schema or performance. Weekly as monitoring is also smart — CDN bot protection, Cloudflare defaults or Shopware plugins can change without you noticing. Tracking the score over time shows whether your changes are working."},{"question":"Can nextlevels help me improve and monitor my LLM visibility?","answer":"Yes. We audit your full site (not just the homepage), build the missing JSON-LD, llms.txt and FAQ structures, clear bot blockers at the CDN and WAF layer, optimise server rendering and set up ongoing monitoring that tracks changes in robots.txt, bot responses, schema coverage and response times. Drop us a line about what you want to achieve — we'll get back to you within one business day."}],"ctaHeadline1":"Want more out of","ctaHeadline2":"your AI score?","ctaBody":"We audit your whole site, build the missing schema, llms.txt and server-rendering pieces, and set up monitoring for your LLM visibility — so your brand is quoted correctly in ChatGPT, Claude and Perplexity.","ctaButton":"Improve visibility","errorTitle":"Check failed","errors":{"invalidUrl":"Please enter a valid domain or full URL.","privateIpBlocked":"Internal or private addresses cannot be checked.","dnsFailed":"This domain could not be resolved. Does the domain actually exist?","rateLimited":"Too many checks in a short time. Please wait a moment and try again.","targetRateLimited":"This domain has been checked very frequently right now. Please try again later.","tooManyConcurrent":"You already have a check running. Please wait for it to finish.","unexpected":"Unexpected error while running the check. Please try again."},"reportFor":"Report for","score":"Score","summary":"Summary","scanDuration":"Scan duration: {ms} ms","countPass":"{count} passed","countWarn":"{count} warnings","countFail":"{count} failed","countInfo":"{count} info","botBlocker":"Bot-blocker detection","botBlockerVerdict":{"pass":"No bot blocker detected","warn":"Suspicious responses to AI bots","fail":"AI bots are being blocked"},"botBlockerExplain":{"pass":"All tested AI crawlers (GPTBot, ClaudeBot, PerplexityBot) get full responses – your content can land in AI answers.","warn":"At least one bot gets an unusually small response. Common causes: Cloudflare bot-fight mode, ModSecurity rules, or a custom bot filter.","fail":"At least one AI bot is blocked with an error status or timeout. Check nginx rules, Cloudflare, ModSecurity, fail2ban and any plugin that filters by user-agent."},"botStatOk":"Reachable","botStatSus":"Suspicious","botStatBlocked":"Blocked","botProbeLine":"Status {status} · {bytes} bytes","botProbeError":"Error: {error}","sections":{"robots":"robots.txt","llmsTxt":"llms.txt","sitemap":"Sitemap","homepage":"Homepage","schema":"Schema & structured data","technical":"Technical & performance","citability":"AI citability","botBlocker":"Bot blocker"},"sectionSummary":"{pass} passed · {warn} warnings · {fail} failed","learnMore":"Learn more","collapse":"Collapse","checks":{"robots_reachable":"robots.txt reachable ({bytes} bytes)","robots_reachable_info":"robots.txt tells crawlers what they may visit. A reachable file is the foundation of clean AI crawling — without it, bots have to guess what's allowed.","robots_unreachable":"robots.txt returned HTTP {status}","robots_unreachable_info":"robots.txt lives at the web root and should return HTTP 200. Add the file at /robots.txt or fix the web server / reverse proxy that's mangling the response.","robots_error":"robots.txt error: {detail}","robots_error_info":"robots.txt could not be loaded (network error, timeout, TLS issue). Check DNS, certificate and that your server is reachable from the public internet.","robots_botAllowed":"{bot}: no explicit block","robots_botAllowed_info":"There's no Disallow rule for this AI bot — it's officially welcome. That's the right default for AI visibility.","robots_botPartial":"{bot}: partial disallow rules","robots_botPartial_info":"You disallow specific paths for this bot. Make sure those paths really are private — partial blocks often shut out product or marketing pages by accident.","robots_botBlocked":"{bot} is fully disallowed (Disallow: /)","robots_botBlocked_info":"`Disallow: /` shuts this AI bot out completely. Remove the rule in robots.txt if you want to be cited in ChatGPT, Claude or Perplexity.","robots_wildcardBlock":"User-agent: * disallows the entire site","robots_wildcardBlock_info":"A global `Disallow: /` blocks every bot — including Google. Remove the line or replace it with targeted per-user-agent rules.","llms_present":"llms.txt present ({bytes} bytes)","llms_present_info":"llms.txt is the AI counterpart to sitemap.xml: a human-readable index of your most important pages and sources. AI crawlers use it as an entry point.","llms_missing":"No llms.txt – we recommend adding one as an AI sitemap at /llms.txt","llms_missing_info":"Publish a /llms.txt in Markdown that points AI crawlers at your most important URLs, about page, products and FAQs. Template: https://llmstxt.org/","sitemap_reachable":"sitemap.xml reachable","sitemap_reachable_info":"sitemap.xml is the official map of your site for search and AI crawlers. It should live at /sitemap.xml and also be referenced from robots.txt.","sitemap_unreachable":"sitemap.xml returned HTTP {status}","sitemap_unreachable_info":"Add a sitemap.xml (in Next.js via app/sitemap.ts) or fix delivery. Reference it from robots.txt with `Sitemap: https://…/sitemap.xml`.","sitemap_error":"Sitemap error: {detail}","sitemap_error_info":"sitemap.xml couldn't be loaded. Common causes: file too large (> 50 MB), TLS issues, timeouts, or broken child sitemaps inside an index.","sitemap_lastmod":"Sitemap includes ''","sitemap_lastmod_info":"'' entries tell crawlers which pages have changed. AI tools weight freshness — without '', every page looks equally old.","sitemap_noLastmod":"Sitemap missing '' – AI tools weight freshness","sitemap_noLastmod_info":"Add a '' date to each '' entry. In Next.js, set `lastModified` per item in app/sitemap.ts.","sitemap_entries":"Sitemap entries: {urls} URLs, {sitemaps} child sitemaps","sitemap_entries_info":"Informational stat about your sitemap size. For very large sites (> 50,000 URLs), split into multiple sitemaps and serve a sitemap index.","home_error":"Could not load homepage: {detail}","home_error_info":"We couldn't fetch the homepage. Check DNS, TLS certificate, firewall and whether your origin is publicly reachable at all.","home_badStatus":"Homepage returned HTTP {status}","home_badStatus_info":"The homepage must return HTTP 200. For 4xx/5xx errors, inspect routing, caching and your web server / framework logs.","home_ttfbFast":"TTFB + download {ms} ms","home_ttfbFast_info":"Fast response time. AI crawlers have hard timeouts and skip slow pages — keep this under 1 second.","home_ttfbMedium":"TTFB + download {ms} ms (aim for < 1000 ms)","home_ttfbMedium_info":"Speed up the page: enable CDN caching, optimise server rendering, cut blocking backend calls. Target is under 1000 ms for first byte plus download.","home_ttfbSlow":"TTFB + download {ms} ms – slow pages get skipped by AI","home_ttfbSlow_info":"Above 2.5 s is critical. Common causes: cold starts, missing caching, slow database queries or external APIs in the render path. Pre-render, use ISR/SSG, fetch slow data sources ahead of time.","home_https":"HTTPS active","home_https_info":"HTTPS is required for modern indexing and trust. If you redirect HTTPS → HTTP, you'll lose AI bots that don't follow plain HTTP.","home_noHttps":"Not served over HTTPS","home_noHttps_info":"Provision TLS (Let's Encrypt, Cloudflare, Maxcluster). Add a permanent redirect from http:// to https:// and enable HSTS.","home_xrobotsOk":"X-Robots-Tag does not block","home_xrobotsOk_info":"The X-Robots-Tag header isn't set to noindex/none — crawlers may index the page.","home_xrobotsBlock":"X-Robots-Tag blocks indexing: {value}","home_xrobotsBlock_info":"Your server is sending an X-Robots-Tag that disallows indexing. Remove it from your nginx/Apache config or middleware — otherwise the page will land neither in Google nor in AI answers.","home_cloudflare":"Served via Cloudflare – verify AI bot settings in the dashboard","home_cloudflare_info":"Cloudflare blocks AI bots by default or via Bot Fight Mode. In the dashboard under \"Bots\" → \"AI Scrapers and Crawlers\", explicitly allow the bots you want.","home_textGood":"{chars} characters server-rendered","home_textGood_info":"Plenty of server-rendered text for AI crawlers to extract. Keep this substance on subpages too.","home_textMedium":"{chars} characters rendered – may be too thin for AI extraction","home_textMedium_info":"Thin SSR HTML. Check whether key content is loaded later by client JS — AI crawlers often don't run JavaScript. Use SSR/SSG/ISR instead of CSR.","home_textThin":"Only {chars} characters rendered – likely client-side rendered","home_textThin_info":"The page returns almost no text in the initial HTML. Your framework is probably rendering everything in the browser. Switch to server or static rendering — AI bots will otherwise see an empty page.","home_metaDescription":"Meta description present","home_metaDescription_info":"Meta description gives AI tools a quick summary of your page and is often quoted directly in AI answers.","home_noMetaDescription":"No meta description","home_noMetaDescription_info":"Set a unique meta description per page (~140–160 characters). In Next.js: `export const metadata = '{' description: ''…'' '}'` in the layout or page.","home_titleFound":"'' present","home_titleFound_info":"A unique '<title>' is the most important short description of your page — for both Google and ChatGPT search.","home_noTitle":"No '<title>'","home_noTitle_info":"Set a unique '<title>' per page. In Next.js: `export const metadata = '{' title: ''…'' '}'`. Avoid identical titles across pages.","home_h1Ok":"Exactly one '<h1>'","home_h1Ok_info":"A single H1 helps crawlers identify the page's main topic unambiguously.","home_tooManyH1":"{count} '<h1>' tags – should be exactly one","home_tooManyH1_info":"Multiple H1s confuse topic assignment. Use H2/H3 for subsections and keep exactly one H1 per page.","home_noH1":"No '<h1>' found","home_noH1_info":"Without an H1 the page looks topicless. Add a concise H1 that names the core topic in under 60 characters.","home_noSchema":"No JSON-LD schema – the single biggest AI visibility miss","home_noSchema_info":"JSON-LD structures your knowledge for machines. Without schema, AI tools have to guess who you are. Start with Organization, WebSite and (if local) LocalBusiness. Template: docs/llm-optimization/schema.jsonld.","home_schemaCount":"{count} JSON-LD block(s) found","home_schemaCount_info":"JSON-LD is embedded in the HTML. Inspect content and @type values — quantity doesn't replace quality.","home_schemaParseError":"A JSON-LD block could not be parsed","home_schemaParseError_info":"A JSON-LD block has a syntax error. Validate at https://validator.schema.org/ and remember HTML special chars (&, <) must be escaped.","home_schemaIncludes":"Schema includes {type}","home_schemaIncludes_info":"This schema type is present — AI can merge your brand entity profile better.","home_schemaMissing":"Schema missing {type}","home_schemaMissing_info":"Recommended @types are missing: Organization (who you are), WebSite (sitelinks search), LocalBusiness (local), BreadcrumbList (hierarchy), FAQPage (voice/AI answers). Combine inside an @graph.","home_sameAsPresent":"sameAs property present","home_sameAsPresent_info":"sameAs links your brand to LinkedIn, Wikipedia, Crunchbase profiles etc. — that helps AI with entity disambiguation.","home_sameAsMissing":"No sameAs – add LinkedIn, Crunchbase, etc.","home_sameAsMissing_info":"Add a sameAs array to the Organization schema with URLs to LinkedIn, Facebook, Wikipedia, Crunchbase, GitHub and industry directories. AI uses this to identify you uniquely.","home_ogPresent":"Open Graph tags present","home_ogPresent_info":"OG tags drive previews in Slack, LinkedIn and ChatGPT browse. Maintain them per page, not just globally.","home_ogMissing":"Open Graph tags missing","home_ogMissing_info":"Set at least og:title, og:description, og:image, og:url and og:type. In Next.js via the `metadata.openGraph` field.","home_hreflangPresent":"hreflang: {langs}","home_hreflangPresent_info":"hreflang signals language variants. AI then surfaces the right localised version of your content.","home_hreflangMissing":"No hreflang – add for DE/EN if both versions exist","home_hreflangMissing_info":"Without hreflang, crawlers treat DE and EN as duplicate content. Add `'<link rel=\"alternate\" hreflang=\"de\" href=\"…\">'` plus x-default. In Next.js via `metadata.alternates.languages`.","home_questionsGood":"{count} question-style headings – great for AI Q&A","home_questionsGood_info":"Question-style headings (What is…, How does…) match the form users actually ask AI in — higher chance of being quoted in answers.","home_questionsFew":"Only {count} question-style headings – AI loves Q&A structures","home_questionsFew_info":"Add 5–7 H2/H3 in question form with concise answers, and back them with FAQPage schema. AI tools love quoting these blocks.","home_lastModPresent":"Last-Modified header present","home_lastModPresent_info":"The header tells AI crawlers when the page last changed — an important freshness signal.","home_lastModMissing":"No Last-Modified header – set it on your CDN/server","home_lastModMissing_info":"Configure your web server, CDN or framework to send a correct Last-Modified header. Static assets in Next.js do this automatically; for dynamic routes, set the response header explicitly.","bot_ok":"{bot}: HTTP {status}, {bytes} bytes – served","bot_ok_info":"The bot receives a full HTML response. That's exactly what AI search needs to index and quote your content.","bot_suspicious":"{bot}: only {bytes} bytes – suspiciously small","bot_suspicious_info":"The bot gets a much shorter response than a normal browser. Common causes: Cloudflare Bot Fight Mode, captcha page, empty fallback HTML. Check Cloudflare's \"Verify you are human\" settings and any app code that throttles by user-agent.","bot_blocked":"{bot}: HTTP {status} – blocked","bot_blocked_info":"The page is blocked for this AI bot. Check nginx/Apache rules (`if ($http_user_agent`), Cloudflare firewall, ModSecurity, fail2ban and any plugin that filters by user-agent. Explicitly whitelist GPTBot, ClaudeBot, PerplexityBot.","robots_sitemapRef":"robots.txt references the sitemap","robots_sitemapRef_info":"A `Sitemap:` line in robots.txt points crawlers straight to your sitemap.xml — the fastest way to get all URLs discovered.","robots_noSitemapRef":"No `Sitemap:` line in robots.txt","robots_noSitemapRef_info":"Add a line `Sitemap: https://your-domain.com/sitemap.xml` to robots.txt. Crawlers then find your sitemap even without a webmaster-tools entry.","tech_ssrServer":"Content server-rendered ({chars} chars in body)","tech_ssrServer_info":"The main content is in the initial HTML — exactly what AI crawlers (which don't run JavaScript) need. Keep this true on subpages too.","tech_ssrPartial":"Partially rendered ({chars} chars in body)","tech_ssrPartial_info":"There's some content in the HTML, but little. Check whether key content is loaded later by client JS. Use SSR/SSG/ISR so full content ships in the initial HTML.","tech_ssrClient":"Empty shell – content only via JavaScript ({chars} chars)","tech_ssrClient_info":"The initial HTML contains almost no text, just an empty app container (e.g. `<div id=\"root\">`). AI bots don't run JS and see an empty page. Switch to server or static rendering.","tech_hsts":"HSTS header set","tech_hsts_info":"Strict-Transport-Security enforces HTTPS and is a trust signal. Recommended: `max-age=31536000; includeSubDomains`.","tech_noHsts":"No HSTS header","tech_noHsts_info":"Set `Strict-Transport-Security: max-age=31536000; includeSubDomains` on your web server or CDN so browsers use HTTPS only.","tech_nosniff":"X-Content-Type-Options: nosniff","tech_nosniff_info":"Prevents MIME-sniffing attacks. A simple, recommended security header.","tech_noNosniff":"No X-Content-Type-Options","tech_noNosniff_info":"Set `X-Content-Type-Options: nosniff` so the browser doesn't guess the content type.","tech_frameOptions":"Clickjacking protection active","tech_frameOptions_info":"X-Frame-Options or CSP frame-ancestors prevents your page from being embedded in foreign iframes.","tech_noFrameOptions":"No clickjacking protection","tech_noFrameOptions_info":"Set `X-Frame-Options: SAMEORIGIN` or a CSP with `frame-ancestors` to prevent clickjacking.","tech_referrerPolicy":"Referrer-Policy set","tech_referrerPolicy_info":"Controls what referrer data is sent to third parties. Recommended: `strict-origin-when-cross-origin`.","tech_noReferrerPolicy":"No Referrer-Policy","tech_noReferrerPolicy_info":"Set `Referrer-Policy: strict-origin-when-cross-origin` to keep referrer data minimal.","tech_csp":"Content-Security-Policy set","tech_csp_info":"A CSP greatly reduces XSS risk. It signals to AI and security crawlers that the site is professionally operated.","tech_noCsp":"No Content-Security-Policy","tech_noCsp_info":"Introduce a Content-Security-Policy (start in report-only mode) to mitigate XSS and code injection.","tech_canonical":"Self-referencing canonical tag","tech_canonical_info":"The canonical tag points to its own URL and prevents duplicate-content issues from parameters, www/non-www and trailing slashes.","tech_canonicalNonSelf":"Canonical points to another domain: {value}","tech_canonicalNonSelf_info":"The canonical references a foreign domain. Verify this is intentional — otherwise you're telling search engines not to treat this page as the original.","tech_noCanonical":"No canonical tag","tech_noCanonical_info":"Set `<link rel=\"canonical\" href=\"…\">` per page pointing to its own URL. In Next.js via `metadata.alternates.canonical`.","tech_viewport":"Viewport meta tag present","tech_viewport_info":"The viewport tag is required for mobile rendering. Google has crawled mobile-only since July 2024.","tech_noViewport":"No viewport meta tag","tech_noViewport_info":"Set `<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">`, otherwise the page breaks on mobile — relevant for mobile-first crawling.","tech_compression":"Compression active ({value})","tech_compression_info":"gzip/brotli cuts transfer size significantly and speeds up loading for users and crawlers.","tech_noCompression":"No compression detected","tech_noCompression_info":"Enable gzip or brotli on your web server/CDN. It noticeably lowers load times — important because AI crawlers have hard timeouts.","tech_cacheControl":"Cache-Control header set","tech_cacheControl_info":"Cache-Control governs browser and CDN caching. Set correctly it improves performance and reduces server load.","tech_noCacheControl":"No Cache-Control header","tech_noCacheControl_info":"Set appropriate Cache-Control headers: long lifetimes for static assets (`max-age=31536000`), shorter with revalidation for HTML.","tech_imgDimensionsOk":"All {total} images have width/height","tech_imgDimensionsOk_info":"Explicit width/height attributes reserve space and prevent layout shifts (CLS) — good for Core Web Vitals.","tech_imgNoDimensions":"{count} of {total} images without width/height","tech_imgNoDimensions_info":"Images without width/height cause layout shifts (CLS). Add both attributes or set a CSS `aspect-ratio`.","tech_imgAltOk":"All {total} images have alt text","tech_imgAltOk_info":"alt text describes image content for screen readers and multimodal AI like Gemini.","tech_imgNoAlt":"{count} of {total} images without alt text","tech_imgNoAlt_info":"Add descriptive alt text. It helps screen readers and multimodal AI systems understand your images.","cite_statsHigh":"High fact density ({count} data points, ~{density}/500 words)","cite_statsHigh_info":"Specific numbers, percentages and years are preferentially cited by AI systems. Maintain this density across the whole page.","cite_statsMedium":"Medium fact density ({count} data points, ~{density}/500 words)","cite_statsMedium_info":"Add specific stats with a source (e.g. \"73% per …\") instead of vague claims like \"many\" or \"most\". AI cites verifiable numbers.","cite_statsLow":"Few concrete facts ({count} data points)","cite_statsLow_info":"The page has almost no concrete numbers. AI systems prefer to cite fact-dense passages. Add statistics, data, percentages and years with sources.","cite_definitionsGood":"{count} definition/answer patterns detected","cite_definitionsGood_info":"Sentences following the \"X is …\" pattern give AI directly quotable answers. This is exactly the form that shows up in AI responses.","cite_definitionsFew":"Only {count} definition patterns","cite_definitionsFew_info":"Open sections with a clear definition (\"X is …\", \"X refers to …\"). AI extracts those first 1–2 sentences as a direct answer.","cite_noDefinitions":"No clear definition/answer patterns","cite_noDefinitions_info":"Answers are buried in prose. Put the core statement at the start of each section (\"X is …\") so AI can extract it as a quote.","cite_paragraphsGood":"Mostly short paragraphs ({count} paragraphs)","cite_paragraphsGood_info":"Short paragraphs (2–4 sentences) are parsed more reliably by AI and cited as standalone passages.","cite_paragraphsLong":"{count} of {total} paragraphs very long","cite_paragraphsLong_info":"Walls of text are harder to extract. Split paragraphs over 120 words into several short ones (2–4 sentences).","cite_noParagraphs":"No '<p>' paragraphs found in the HTML","cite_noParagraphs_info":"Structure content into real '<p>' paragraphs instead of '<div>'/'<br>'. Clear paragraph boundaries help AI delimit quotable passages.","cite_listsGood":"{lists} lists, {tables} tables","cite_listsGood_info":"Lists and tables are extracted especially reliably by AI — ideal for step-by-step processes and comparisons.","cite_listsFew":"Little structure ({lists} lists, {tables} tables)","cite_listsFew_info":"Turn enumerations into '<ul>'/'<ol>' and comparisons into '<table>'. AI prefers to cite structured data over prose.","cite_listsNone":"No lists or tables","cite_listsNone_info":"Add lists for processes/features and tables for comparisons (pricing, specs). These formats land in AI answers above average.","cite_headingHierarchy":"Clean heading hierarchy","cite_headingHierarchy_info":"H1 > H2 > H3 with no skipped levels helps AI segment the content into clean sections.","cite_headingSkips":"{count} skipped heading level(s)","cite_headingSkips_info":"Headings skip levels (e.g. H2 straight to H4). Keep the H1 > H2 > H3 order so AI recognises the structure correctly.","home_schemaFieldsOk":"{type}: required fields complete","home_schemaFieldsOk_info":"This schema type has all recommended required fields — AI can read the entity cleanly.","home_schemaFieldsMissing":"{type}: fields missing ({fields})","home_schemaFieldsMissing_info":"Add the missing required fields to the JSON-LD. Without them AI can only partially capture the entity. Validate at https://validator.schema.org/.","home_schemaSpeakable":"speakable property present","home_schemaSpeakable_info":"speakable markup flags passages that voice assistants and AI answers can read aloud.","home_noSpeakable":"No speakable markup (optional)","home_noSpeakable_info":"Optional: use the speakable property (on WebPage/Article) to mark passages voice assistants may read aloud."},"kiCrawlerExplainerHeadline":"The key AI crawlers in detail","kiCrawlerExplainerIntro":"Three bots decide whether your content shows up in the major AI answers. Know them — and don't accidentally block them in robots.txt — and you're AI-visible.","kiCrawlerExplainer":[{"heading":"GPTBot – the OpenAI training crawler","body":"GPTBot feeds ChatGPT, GPT-4o and the OpenAI models with current web content. User-Agent: 'GPTBot'. A blanket 'User-agent: GPTBot Disallow: /' removes you from ChatGPT answers and citations. Allow it explicitly — or restrict only sensitive paths (e.g. /admin, /checkout)."},{"heading":"ClaudeBot – Anthropic's crawler for Claude","body":"ClaudeBot and Claude-Web collect content for Claude (Sonnet, Opus, Haiku). User-Agent: 'ClaudeBot' and 'Claude-Web'. Anthropic strictly respects robots.txt — a Disallow means no citations in Claude answers and no access via web-search tools."},{"heading":"PerplexityBot – the AI search engine","body":"Perplexity is the most direct AI search and sends traffic back to your site. User-Agent: 'PerplexityBot' and 'Perplexity-User' (live browsing during a user query). Visibility here wins qualified traffic with clear purchase intent."}],"comparisonHeadline":"Classic SEO vs. AI visibility","comparisonIntro":"The levers overlap, but signals, bots and success metrics are their own thing.","comparisonTable":{"headerAspect":"Aspect","headerSeo":"Classic SEO","headerKi":"AI visibility","rows":[{"aspect":"Goal","seo":"Top-10 ranking on Google","ki":"Citation in ChatGPT, Claude, Perplexity"},{"aspect":"Key bots","seo":"Googlebot, Bingbot","ki":"GPTBot, ClaudeBot, PerplexityBot"},{"aspect":"Index file","seo":"sitemap.xml","ki":"llms.txt + sitemap.xml"},{"aspect":"Structured data","seo":"Rich snippets (Product, FAQ)","ki":"Entity linking (Organization, sameAs, @graph)"},{"aspect":"Rendering","seo":"Google renders JS — with delay","ki":"AI bots often skip JS — SSR mandatory"},{"aspect":"Success tracking","seo":"Search Console, rank trackers","ki":"Citation tracking, brand mentions in LLMs"}]},"howToHeadline":"Become AI-visible in 4 steps","howToIntro":"Order matters: open the gate first, then structure content, then monitor.","howToSteps":[{"name":"Open bot access","text":"Allow GPTBot, ClaudeBot and PerplexityBot in robots.txt. Check Cloudflare, WAF and plugins for user-agent filters that accidentally block AI bots."},{"name":"Build Schema.org and entity linking","text":"Add Organization, WebSite and BreadcrumbList schema. Use sameAs links to LinkedIn, Wikipedia and Crunchbase so AI can uniquely identify your brand."},{"name":"Publish llms.txt","text":"Create a Markdown file at /llms.txt with a curated list of your most important URLs. Format see llmstxt.org — minimal effort, AI bots like Perplexity actively use it."},{"name":"Establish server rendering and monitoring","text":"Make sure main content lives in the initial HTML. Set up weekly monitoring that tracks bot responses, schema coverage and response times."}],"softwareAppName":"AI Visibility Check","softwareAppDescription":"Free tool to check AI visibility: robots.txt, llms.txt, schema and bot crawlability for GPTBot, ClaudeBot and PerplexityBot."},"nextjsAgentur":{"metaTitle":"Next.js Agency for SEO-strong web apps","metaDescription":"Next.js agency from Mönchengladbach & Düsseldorf: React Server Components, App Router, SEO speed and TanStack integration for ambitious web products.","headlineEyebrow":"Next.js Agency","headlineLine1":"Next.js web apps","headlineLine2":"with SEO speed","intro":"We're a Next.js agency from North Rhine-Westphalia that uses Server Components, App Router and edge rendering consistently for visibility, conversion and maintainability. From greenfield products to migrating legacy React apps, we deliver frontends that hold up in Google and AI search.","primaryCta":"Request a project","secondaryCta":"More on the technology","valuePropsHeadline":"Why nextlevels as your Next.js agency?","valueProps":[{"title":"Server Components without the hype risk","body":"App Router and React Server Components are standard — we know streaming, Suspense and Partial Pre-Rendering from production, not from demo repos."},{"title":"SEO and performance by default","body":"Core Web Vitals, structured data, sitemap generation and Lighthouse budgets are part of the delivery — not an optional phase two."},{"title":"TanStack integration at eye level","body":"We solve complex data UIs with TanStack Query, Router and Table — consistent patterns for cache, pagination and optimistic updates."},{"title":"Safe deployments and observability","body":"CI/CD with preview deployments, Sentry integration, structured logging and performance tracking — releases become predictable instead of nervous."}],"servicesHeadline":"Our Next.js services","services":[{"title":"Greenfield products","body":"Marketing sites, SaaS frontends and customer portals on Next.js 16 with App Router, Server Actions and TypeScript. Architecture, design system and data layer from one source."},{"title":"Migration & modernisation","body":"From Create-React-App, Gatsby or Next.js Pages Router to App Router. We plan route-by-route transitions without downtime and with measurable performance gains."},{"title":"Headless commerce & CMS","body":"Next.js as a frontend for Shopware, Strapi, Sanity, Storyblok or our own NextCMS — including ISR, webhooks and preview modes for editors."},{"title":"Performance & SEO audits","body":"Lighthouse audits, bundle analysis, render strategy and structured data. Clear recommendations with effort and expected impact."}],"techStackHeadline":"The stack we pair with Next.js","techStackBody":"Next.js is never alone. We combine it with the stack that fits your product: TanStack Query/Router/Table for data, Tailwind and Radix for UI, Shopware or Strapi as a backend, Vercel or our own container pipelines for deployment, Sentry and PostHog for observability.","faqHeadline":"Frequently asked Next.js agency questions","faq":[{"question":"What is Next.js best suited for today?","answer":"Next.js is especially suited for SEO-driven marketing sites, content-heavy platforms, customer portals with mixed public/auth areas and headless commerce frontends. The combination of React Server Components, App Router and edge rendering reduces JavaScript on the client and delivers measurably better Core Web Vitals than classic SPAs."},{"question":"Is migrating from Pages Router to App Router worth it?","answer":"For new features almost always — App Router brings React Server Components, parallel routes, streaming and easier data fetching. We typically migrate incrementally, route by route, without shutting down Pages Router entirely. Prerequisite is a realistic test and rollout plan, which we put together in the discovery phase."},{"question":"Why nextlevels instead of a freelancer team?","answer":"We deliver Next.js projects as a team with senior engineering, UX, DevOps and SEO under one responsibility. Our locations in Mönchengladbach and Düsseldorf allow on-site workshops in NRW, and we've been running customer products in production for years — including on-call, monitoring and performance SLAs."},{"question":"How do you integrate TanStack into Next.js projects?","answer":"We use TanStack Query for client data with cache and background-refetch logic, TanStack Router for complex authenticated sub-apps within a Next.js route, and TanStack Table for scalable data UIs. Server Components deliver the initial snapshot; TanStack takes over interactivity after hydration."},{"question":"Which hosting options do you recommend for Next.js?","answer":"For most products Vercel is the fastest option — preview deployments, ISR and edge work out of the box. For GDPR requirements, dedicated databases or enterprise compliance we also host on our own Kubernetes clusters or Maxcluster with container pipelines. We decide together with you."}],"closingHeadline":"Ready for a Next.js project?","closingBody":"Send us a short message about what you have in mind — we'll get back to you within one business day with concrete next steps.","closingCta":"Start a request"},"shopwareAudit":{"metaTitle":"Free Shopware Audit – check performance, security & SEO","metaDescription":"Free Shopware audit: checks version, performance, security headers, SEO and schema for your shop. Instant results plus tips from a Silver Partner.","headlineLine1":"Shopware","headlineLine2":"Audit","eyebrow":"Free · 30 seconds · no signup","intro1":"Enter your shop URL and we automatically check 25+ data points across performance, security, SEO and Shopware setup.","intro2":"Results show instantly. For the full report with all detailed findings and recommendations we just need your email – we'll get back to you with concrete quick wins.","formLabel":"Your shop URL","placeholder":"https://your-shop.com","runAudit":"Audit my shop","scanning":"Auditing…","scanningLong":"Analysing Shopware setup, performance, headers and schema…","hint":"We don't store URLs without your consent. The check requests your domain once with a defined user agent.","errorTitle":"Check failed","errors":{"invalidUrl":"Please enter a valid domain or full URL.","privateIpBlocked":"Internal or private addresses cannot be checked.","dnsFailed":"Could not resolve this domain. Does it really exist?","rateLimited":"Too many checks in a short time. Please wait a moment and try again.","targetRateLimited":"This domain was checked very often just now. Please try again later.","tooManyConcurrent":"You already have a check running. Please wait until it's done.","unexpected":"Unexpected error running the check. Please try again."},"reportFor":"Audit report for","score":"Audit score","summary":"Result","scanDuration":"Scan duration: {ms} ms","countPass":"{count} passed","countWarn":"{count} warnings","countFail":"{count} failures","countInfo":"{count} notes","isShopware":"Shopware detected","isShopwareYes":"Yes – this is a Shopware shop","isShopwareNo":"No – no Shopware signature found","shopwareVersion":"Detected version","shopwareVersionUnknown":"Version not clearly detectable","sw5EolBanner":"Shopware 5 – end of life July 31, 2024. No more security updates.","sections":{"detection":"Shopware detection","performance":"Performance","security":"Security","seo":"SEO basics","schema":"Schema & structured data","shopwareSpecific":"Shopware specifics"},"sectionSummary":"{pass} passed · {warn} warnings · {fail} failures","previewBadge":"Preview","lockedBadge":"In the full report","gateHeadline1":"Unlock the full","gateHeadline2":"audit report","gateBody":"Drop your email – we'll unlock all detailed findings instantly and follow up with the biggest levers for your shop.","gateEmail":"Business email","gateFirstName":"First name (optional)","gateLastName":"Last name (optional)","gatePhone":"Phone (optional)","gatePrivacy":"I agree to the <link>privacy policy</link> and want to receive the full audit report.","gateSubmit":"Unlock full report","gateSending":"Sending…","gateSuccessTitle":"Report unlocked","gateSuccessBody":"We've registered your lead and will get back to you within one business day with concrete recommendations.","gateErrorTitle":"Submission failed","gateErrorBody":"Please try again in a moment or email info@next-levels.de directly.","ctaHeadline1":"Understood the audit?","ctaHeadline2":"We deliver.","ctaBody":"We're Shopware Silver Partner and translate your audit into a concrete action plan – performance, security hardening, schema and migration levers included.","ctaButton":"Book initial call","stickyMobileCta":"Unlock full report","seoTopics":[{"heading":"Shopware version & end of life","body":"Shopware 5 has been end-of-life since July 2024. Without security updates every new plugin and PHP release becomes a risk. Our audit detects the major version from the HTML and warns on critical setups."},{"heading":"Performance under load","body":"Shopware shops often collapse only at peak times. TTFB over 2 seconds, missing cache headers, oversized HTML payloads – we measure the typical levers right at the storefront."},{"heading":"Security headers & admin exposure","body":"Default setups forget HSTS, CSP and X-Frame-Options. Some shops expose /admin or /backend publicly. Our audit shows exactly where pen-testers would start."},{"heading":"Schema.org & product markup","body":"Without clean Product, Offer and BreadcrumbList schema you give up rich snippets in Google and citations in AI answers. We check which @types are actually present in the HTML."}],"faqHeadline":"FAQ – free Shopware audit","faq":[{"question":"What exactly does the free Shopware audit check?","answer":"We request your shop once as an anonymous browser and check 25+ data points: Shopware version, TTFB, HTML size, caching, HTTPS, HSTS, CSP, X-Frame-Options, /admin reachability, robots.txt, sitemap.xml, hreflang, Open Graph, JSON-LD schema (Organization, WebSite, Product, Offer, BreadcrumbList), cookie banner setup, storefront bundle hints and more."},{"question":"Do I need an account or credentials for the audit?","answer":"No. The audit works fully anonymously and from outside your shop – we only access public URLs (homepage, robots.txt, sitemap.xml). No order data and no backend content is touched."},{"question":"Why do you need my email address?","answer":"You see the audit highlights instantly, without signup. For the full report with all detailed findings, recommendations and a short take from our team we need your email – so we can follow up with concrete suggestions."},{"question":"Does the audit work for Shopware 5 too?","answer":"Yes. We detect Shopware 5 setups via typical paths like /themes/Frontend/Responsive/ and /web/cache/. If your shop still runs on Shopware 5, migration is urgent (support ended July 2024) – we're happy to build you a concrete migration plan."},{"question":"What happens to my data?","answer":"We only use the shop URL you enter for the one-off check. Only when you unlock the full report do we store your email and audit results in our CRM so we can reach out specifically. See privacy policy for details."},{"question":"How is the audit different from the AI Visibility Check?","answer":"The AI Visibility Check focuses on LLM crawlers (GPTBot, ClaudeBot, PerplexityBot) and llms.txt. The Shopware audit specifically checks Shopware setup, performance, security headers, schema and shop-relevant topics. Both checks complement each other – if you want to be found in Google and ChatGPT, run both."},{"question":"Can I act on the audit report without consulting?","answer":"Yes. Every finding includes a short explanation of what was checked and why it matters. You can forward the recommendations directly to your internal IT or existing agency. If you want, we'll implement it ourselves – as Shopware Silver Partner with a senior-heavy team."}],"checks":{"detection_isShopware":"Shopware detected ({signals})","detection_isShopware_info":"We found typical Shopware signatures in the HTML or headers – e.g. /bundles/storefront/, sw-context-token or the X-Shopware header. Shopware-specific recommendations below now apply.","detection_notShopware":"No Shopware signature found","detection_notShopware_info":"This domain doesn't expose obvious Shopware markers. The shop may use another system, a headless frontend without storefront bundles, or a heavily customised architecture. Generic recommendations still apply.","detection_wafBlocked":"Homepage blocked by WAF/CDN (HTTP {status}) – detection limited","detection_wafBlocked_info":"Cloudflare or another WAF answered our homepage request with a challenge or block status. We therefore tried to verify Shopware via additional endpoints (e.g. /api/_info/version, /store-api, /admin). For the full audit we recommend whitelisting our user agent in the WAF.","detection_major6":"Shopware 6 detected ({version})","detection_major6_info":"Shopware 6 is the current platform generation and actively developed. Keep minor updates regular, HTTP caching properly enabled and the plugin setup clean.","detection_major5Eol":"Shopware 5 detected ({version}) – end of life","detection_major5Eol_info":"Shopware 5 hasn't been officially supported since July 2024. Security patches and plugin compatibility are running out. Plan a migration to Shopware 6 now – we're happy to scope a four-phase migration plan.","detection_versionUnknown":"Shopware detected, version not unambiguous","detection_versionUnknown_info":"We found Shopware markers but couldn't read the exact major version from the HTML. Common in heavily customised themes or headless setups. The full report also probes admin and API endpoints.","detection_apiVersionExposed":"Version {version} publicly available via /api/_info/version","detection_apiVersionExposed_info":"The exact Shopware version is publicly available as JSON at /api/_info/version. That's default behaviour but helps attackers target exploits. Lock down the endpoint at the reverse proxy or firewall for external IPs.","perf_ttfbFast":"TTFB + download: {ms} ms (fast)","perf_ttfbFast_info":"Great response time. Keep an eye on it as the catalog grows – Shopware is sensitive to slow plugins, DB locks and poorly cached listing pages.","perf_ttfbMedium":"TTFB + download: {ms} ms (target '<' 800 ms)","perf_ttfbMedium_info":"Acceptable but critical at peak load. Enable Shopware HTTP caching with Varnish, audit plugin performance and use Redis as cache adapter. Maxcluster offers that as a service.","perf_ttfbSlow":"TTFB + download: {ms} ms – critical","perf_ttfbSlow_info":"Over 2 seconds means unstable conversion under peak load. Common causes: slow plugins, missing HTTP caching, insufficient DB indexes, cold starts. We typically deliver a stable caching setup in 2–4 weeks.","perf_htmlSizeOk":"HTML payload: {kb} KB","perf_htmlSizeOk_info":"Lean HTML loads fast and is mobile-friendly. When swapping plugins, make sure no extra tracking snippets inflate the HTML.","perf_htmlSizeMedium":"HTML payload: {kb} KB – middle of the road","perf_htmlSizeMedium_info":"Room to improve: check inline CSS/JS, cookie banner plugins and theme tweaks. You can often save 20–40% HTML by removing unused snippets.","perf_htmlSizeLarge":"HTML payload: {kb} KB – too large","perf_htmlSizeLarge_info":"More than 700 KB HTML hits mobile users and Core Web Vitals hard. Consolidate tracking snippets, externalise cookie banner config, and check for plugins that inject markup at runtime.","perf_tooManyScripts":"{count} '<script>' tags in HTML","perf_tooManyScripts_info":"Every '<script>' block can cause render blocking. Consolidate tracking tags via GTM, load non-critical scripts with defer/async, and check whether plugins ship outdated polyfills.","perf_scriptsOk":"{count} '<script>' tags – reasonable","perf_scriptsOk_info":"A moderate script count is normal. Still mind defer/async and third-party snippets that load slowly.","perf_cacheHeaderOk":"Cache header set: {value}","perf_cacheHeaderOk_info":"The response signals how long browsers or CDN may cache it. For Shopware shops we recommend an additional reverse proxy cache (Varnish/Cloudflare APO).","perf_cacheUncacheable":"Cache header forbids caching: {value}","perf_cacheUncacheable_info":"no-store, no-cache or private prevent all caching. On a storefront homepage that's almost always misconfigured. Enable Shopware HTTP caching and audit plugins that override cache headers.","perf_cacheMissing":"No Cache-Control header","perf_cacheMissing_info":"Without a cache header nothing can be cached. Browsers, CDN and reverse proxies hit the origin every time. Set sensible max-age and s-maxage values per content type.","perf_cdnCloudflare":"Cloudflare detected as CDN","perf_cdnCloudflare_info":"Cloudflare delivers your shop. Mind APO config, Bot Fight Mode and cache rules – otherwise you often end up with caching disabled.","perf_cdnFastly":"Fastly detected as CDN","perf_cdnFastly_info":"Fastly is a powerful CDN with VCL rules. Mind clean cache keys and purge strategies on plugin/content updates.","perf_cdnVarnish":"Varnish cache detected","perf_cdnVarnish_info":"Varnish is a classic reverse proxy for Shopware. Important: clean VCL rules, tag-based invalidation and hit-rate monitoring.","perf_cdnNone":"No known CDN detected","perf_cdnNone_info":"Without CDN or reverse proxy every storefront request hits your origin. With growing traffic that becomes a limiter. Cloudflare, Varnish or Fastly almost always pay off.","sec_https":"HTTPS active","sec_https_info":"HTTPS is mandatory for modern shop security and protects against MITM. Also check certificate validity and automatic renewal.","sec_noHttps":"No HTTPS connection","sec_noHttps_info":"Without HTTPS you lose trust, conversion and visibility. Enable TLS (Let's Encrypt, Cloudflare, Maxcluster), set a permanent HTTP→HTTPS redirect and enable HSTS.","sec_hstsOk":"Strict-Transport-Security present","sec_hstsOk_info":"HSTS forces browsers onto HTTPS permanently. Add includeSubDomains and preload once all subdomains are reliably HTTPS.","sec_hstsMissing":"No Strict-Transport-Security header","sec_hstsMissing_info":"Without HSTS browsers still accept downgrade attacks. Set at least max-age=31536000 in the reverse proxy or Shopware framework config.","sec_cspOk":"Content-Security-Policy active","sec_cspOk_info":"CSP protects against XSS and unmanaged third-party snippets. Maintain the policy with every new plugin or tracking snippet.","sec_cspMissing":"No Content-Security-Policy","sec_cspMissing_info":"Without CSP any injected JavaScript runs unchecked. Start with a report-only policy, build out sources, and switch to enforcing once reports settle.","sec_xfoOk":"X-Frame-Options present","sec_xfoOk_info":"Protects against clickjacking by preventing framing. Alternative: frame-ancestors in CSP.","sec_xfoMissing":"No X-Frame-Options header","sec_xfoMissing_info":"Without this header your shop can be embedded via '<iframe>' on foreign domains. Set SAMEORIGIN or DENY.","sec_xctOk":"X-Content-Type-Options: nosniff","sec_xctOk_info":"Prevents MIME-sniffing attacks. Should be default on every web server.","sec_xctMissing":"No nosniff header","sec_xctMissing_info":"Add X-Content-Type-Options: nosniff in the web server or reverse proxy. Quick hardening, no side effects.","sec_serverBanner":"Header {header} leaks version info: {value}","sec_serverBanner_info":"Server, X-Powered-By and similar headers expose versions to attackers. Strip them in nginx/Apache or the reverse proxy.","sec_adminPublicSw6":"Shopware administration publicly reachable at /admin","sec_adminPublicSw6_info":"The admin UI is publicly reachable. Restrict /admin to internal IPs, a VPN or at least a reverse proxy auth layer. Brute-force against admin is a standard attack.","sec_adminPublicSw5":"Shopware 5 backend publicly reachable at /backend","sec_adminPublicSw5_info":"The SW5 backend is public. Combined with EOL it's especially critical. Restrict to internal IPs or VPN.","seo_titleOk":"'<title>' tag present","seo_titleOk_info":"The title is the most important short description of your page – for Google snippets and social previews alike.","seo_titleMissing":"No or too-short '<title>'","seo_titleMissing_info":"Set a unique, descriptive '<title>' per page (40–60 chars). In Shopware you control this via meta fields per category/product or via the theme.","seo_metaOk":"Meta description present","seo_metaOk_info":"The meta description controls the preview in Google. 140–160 chars with clear value prop and CTA works best.","seo_metaMissing":"No meta description","seo_metaMissing_info":"Add a meta description per page. In Shopware the field lives in the SEO settings of category, product and CMS pages.","seo_h1Ok":"Exactly one '<h1>'","seo_h1Ok_info":"A single H1 helps Google and AI identify the main topic of the page.","seo_h1Multiple":"{count} '<h1>' tags – should be exactly one","seo_h1Multiple_info":"Multiple H1s confuse topic mapping. Reduce to one H1 and use H2/H3 for subsections.","seo_h1Missing":"No '<h1>'","seo_h1Missing_info":"Without H1 the page reads as topicless. Add a concise H1 in the theme or via the CMS editor.","seo_ogOk":"Open Graph tags present","seo_ogOk_info":"OG tags control previews in Slack, LinkedIn, WhatsApp and ChatGPT browse. Maintain them per category/product, not just globally.","seo_ogMissing":"Open Graph tags missing","seo_ogMissing_info":"Set at least og:title, og:description, og:image, og:url and og:type. In Shopware the theme can generate OG tags from meta data.","seo_robotsOk":"robots.txt reachable","seo_robotsOk_info":"A reachable robots.txt is the basis for clean crawling. Also reference your sitemap.xml inside.","seo_robotsBad":"robots.txt returns HTTP {status}","seo_robotsBad_info":"robots.txt should return HTTP 200. On 404, create the file. On 403/500, check reverse proxy or plugins intercepting it.","seo_robotsError":"Could not load robots.txt","seo_robotsError_info":"Network or TLS error loading robots.txt. Check reachability, certificate and logs.","seo_sitemapOk":"sitemap.xml reachable ({urls} URLs)","seo_sitemapOk_info":"sitemap.xml is the official map of your shop. Also reference it in robots.txt via Sitemap: https://…/sitemap.xml.","seo_sitemapBad":"sitemap.xml returns HTTP {status}","seo_sitemapBad_info":"Enable Shopware's sitemap generator (default in SW6) or fix delivery. For large shops, split into multiple sitemaps.","seo_sitemapError":"Could not load sitemap.xml","seo_sitemapError_info":"Network or TLS error. Check server, cron job and sitemap plugin config.","seo_hreflangOk":"hreflang set: {langs}","seo_hreflangOk_info":"hreflang signals language/country variants. Important for multi-shop setups (DE/EN/AT/CH).","seo_hreflangMissing":"No hreflang set","seo_hreflangMissing_info":"For multi-language or multi-country setups add hreflang tags per language/country plus x-default. Otherwise Google treats variants as duplicate content.","schema_none":"No JSON-LD schema found","schema_none_info":"Without JSON-LD Google gets no structured data and AI tools must guess what you offer. Start with Organization, WebSite and Product schema. Shopware can emit it via plugin (e.g. SEO Pro) or via the theme.","schema_count":"{count} JSON-LD block(s) found – types: {types}","schema_count_info":"Quantity is not quality. Check which @types are present and whether key fields (price, availability, sku) for products are correctly set.","schema_parseError":"JSON-LD block could not be parsed","schema_parseError_info":"A JSON-LD block has a syntax error. Validate with https://validator.schema.org/ and mind HTML escaping ('&', '<').","schema_has":"Schema contains {type}","schema_has_info":"This schema type is present – Google and AI tools can attach your brand profile more reliably.","schema_missing":"Schema missing {type}","schema_missing_info":"Recommended @types missing: Organization (who you are), WebSite (sitelinks), Product + Offer (products), BreadcrumbList (hierarchy). Combine in a single @graph.","sw_notShopware":"No Shopware specifics applicable","sw_notShopware_info":"Since no Shopware was detected, the Shopware-specific recommendations are not relevant. If you're planning to migrate onto Shopware, get in touch – we do this regularly.","sw_cookieBannerOk":"Cookie banner configuration detected","sw_cookieBannerOk_info":"Shopware's cookie permission system is active. Verify that all third-party snippets load behind consent properly.","sw_cookieBannerMissing":"No Shopware cookie banner detected","sw_cookieBannerMissing_info":"No Shopware cookie config was found in the HTML. Verify whether an external consent tool (Usercentrics, Cookiebot) is integrated and consent passes through correctly.","sw_trackersFound":"Tracking snippets detected (GTM/GA/Hotjar)","sw_trackersFound_info":"Make sure all trackers load behind consent and only collect data you actually need.","sw_sw5EolWarning":"Shopware 5 is no longer supported","sw_sw5EolWarning_info":"Plan a migration to Shopware 6. We migrate in four phases (analysis, data migration, parallel build, cutover) without revenue dips.","sw_storeApiReachable":"Store-API endpoint responds","sw_storeApiReachable_info":"The Store-API is reachable – standard for headless and app integrations. Make sure to rotate access keys per channel and only expose endpoints you actually need.","sw_storefrontBundleOk":"Storefront bundle correctly embedded","sw_storefrontBundleOk_info":"The default storefront bundle is active. On theme builds mind build reproducibility and cache invalidation.","sw_stagingHints":"Possible staging references in HTML","sw_stagingHints_info":"We found hints of staging/test URLs in the HTML. Check whether internal hosts are accidentally being served – that hurts SEO and trust."}},"serviceDetail":{"benefitsHeadline":"Your benefits","faqHeadline":"Frequently asked questions","relatedPostsHeadline":"Related articles from our blog","painPointsHeadline":"Challenges you'll recognise","keyFactsHeadline":"Good to know","checklistHeadline":"Is this right for you?","checklistIntro":"These points help you gauge whether this service fits your situation.","ctaHeadline":"Let's talk about your project","ctaDescription":"Want to know how we'd implement this for you specifically? We'll discuss your goals with no obligation and show you the right path.","ctaButton":"Get in touch now","relatedServicesHeadline":"You might also be interested in","relatedHubTag":"Service","relatedBlog":"To the blog","relatedWiki":"To the wiki","relatedShopware":"Shopware agency","subServicesEyebrow":"Specializations","subServicesHeadline":"Services in detail"}},"now":"$undefined","timeZone":"UTC","children":"$L22"}] </article></body></html>

Paul Kalisch

Posts by Paul Kalisch

Subscription commerce with Shopware: How recurring revenue supports your shop