Project: Kumho

FIRST MOVER
EUROPE

As a European first mover, Kumho Tire Europe puts innovation in customers’ hands. The app combines interactive campaigns, a dealer shop and smart services such as the tyre wizard and product enquiries—for a bold new brand experience for customers and partners.

Interactive campaigns
Dealer shop
Kumho Points
Product enquiry service

LOCAL CONTENT
– CENTRALLY CONTROLLED

One system, countless markets: the app delivers tailored content for every European country—centrally orchestrated and polished locally. Material appears in the right language exactly where it matters. Multilingual rollout becomes a growth lever: it builds proximity, boosts relevance and turns a global platform into a distinct brand experience per market.

A modular, API-first content architecture with a headless CMS, role-based workflows and automated distribution enables maximum scalability, governance and real-time orchestration across Europe.

KUMHO POINTS
– THE BONUS SYSTEM

KUMHO Points turns interactions into measurable engagement. Every action counts—from playing the KUMHO game and submitting product enquiries to joining seasonal campaigns. Registration and friend invites credit the points balance too. The result is a data-led loyalty programme that activates users, encourages repeat use and strengthens brand affinity through clear incentives and ongoing rewards.

TECHNICAL DELIVERY& SYSTEM LOGIC

A scalable backend processes every user action in real time and converts it into points—flexibly configurable and centrally managed across markets.

Event-based tracking of all user interactions
API connections to app, CMS and campaign tooling
Centralised rules engine for points and rewards
Real-time sync across every touchpoint
Scalable architecture for country-specific tuning

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Together with nextlevels this app became a real milestone. Making our brand tangible digitally is not only innovative—it sets new benchmarks in the European tyre market. What impressed me most was how consistently user needs were translated into a coherent overall experience.
Ilhan Kurban, Head of Marketing Germany

nextlevels turned complex requirements into a powerful, scalable system. Campaign features through Kumho Points interconnect seamlessly and deliver genuine value. Above all, linking engagement with rewards elevates our digital strategy.
Viktor Stähle, Europe Marketing Manager

READY FOR YOUR APP THAT SETS NEW STANDARDS?

Whether you want to optimize your existing app or bring a new vision to life — we are excited to get to know you. A non-binding conversation is always a good starting point.

Paul Kalisch
Executive Partner

info@nextlevels.de

+49 (0) 2161 539 71 60