Digital Marketing: Google Ads
Google Ads puts your offer in front of the right person exactly when they are actively searching for it. We plan and manage Search, Shopping and Performance Max campaigns with the goal of continuously reducing your cost per acquisition. We combine precise keyword management, compelling ad copy and clean conversion tracking – so you are not just buying clicks, you are generating provable results.
Challenges you'll recognise
- You spend money on Google Ads but cannot trace which campaign actually generated purchases.
- Your CPC keeps rising without a corresponding increase in conversion rate.
- Your account has been running for months without systematic optimisation or negative keyword maintenance.
Campaign Structure and Setup
A clean account structure is the prerequisite for efficient bidding. We build campaigns around topics, search intents and funnel stages – with clearly separated ad groups, relevant keywords and negative keyword lists that minimise wasted spend from the start.
Ad Copy and RSA Optimisation
Ad copy determines click-through rate and quality score – both directly affect your click costs. We write headlines and descriptions that address search intent, communicate USPs clearly and invite action. Responsive Search Ads are systematically optimised for performance.
Bidding and Budget Control
We combine intelligent Smart Bidding with manual controls – using algorithms where they have strengths and stepping in where they develop blind spots. Budgets are managed on a daily basis and shifted between campaigns as needed to maximise ROAS.
Shopping and Performance Max
For e-commerce clients we integrate Shopping campaigns and Performance Max on the basis of a clean product feed. We continuously maintain and optimise the feed – titles, descriptions, categories – because feed quality directly affects visibility and CPC.
Good to know
Quality Score lowers costs
Google's Quality Score evaluates ad relevance, expected click-through rate and landing page experience. A high score directly lowers CPC – the same results at lower cost is the goal of every technical optimisation.
Negative keywords are essential
Failing to maintain negative keyword lists means paying for searches that will never lead to a conversion. In new accounts this is one of the most common reasons for inflated CPAs in the first weeks.
Feed quality determines Shopping
For Shopping and PMax campaigns, product feed titles and descriptions are the most important lever for visibility and click-through rate – more important than the bid alone.
Frequently asked questions
What does Google Ads cost and what is the minimum budget I need?
How long does the learning phase of a new Google Ads campaign take?
Do you take over existing Google Ads accounts?
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