Digital Marketing: Web Analytics Setup
Data-free marketing is expensive – because you cannot tell what is working and what is not. We set up your tracking from scratch: Google Analytics 4, Tag Manager, conversion events and a privacy-compliant consent layer. The result is a valid data foundation on which all further marketing decisions can be based – no gaps, no contradictions, GDPR-compliant.
Challenges you'll recognise
- Your GA4 is set up but events and conversions are barely tracked or tracked incorrectly.
- Numbers in Google Ads, Analytics and other tools contradict each other and you do not know which to trust.
- Your tracking does not meet GDPR requirements and could create legal risks.
GA4 and Tag Manager
We implement Google Analytics 4 via Google Tag Manager with a structured tagging strategy. All relevant user interactions are captured as events: form completions, button clicks, scroll depth, video plays and page views – defined and configured according to your business model.
Privacy and Consent Management
GDPR-compliant tracking starts with a correctly integrated consent management system. We ensure tracking is only activated after consent, data is stored in compliance with privacy law and the technical configuration holds up to legal review.
Goal Configuration and Conversions
GA4 data is only as valuable as the conversions defined behind it. We configure conversion events based on your actual business goals: lead form completions, product purchases, enquiry submissions or phone calls – and link them to your ad platforms.
Data Validation and Audit
A setup is only complete once it has been validated. We check every data point in debug mode, compare tracking numbers against server logs and document the entire tag architecture – so future changes remain traceable and no events break accidentally.
Good to know
Wrong tracking costs real money
When ad algorithms optimise on false conversion signals, they shift budget into the wrong campaigns. A flawed setup is not neutral – it actively produces worse campaign results.
GDPR compliance is mandatory
Tracking without a proper consent management system violates GDPR and can result in fines. A legally sound setup protects not only users but also the business.
Validate before go-live
An unvalidated setup can produce flawed data for months that looks like correct data. Checking every data point before going live is not an optional step.
Frequently asked questions
Do I need GA4 or can I use an alternative tool?
How long does a proper analytics setup take?
What is the benefit of server-side tracking?
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