App-Entwicklung: ASO Keyword Strategy
Millions of app searches happen every day in the App Store and Google Play. Most apps do not appear for the most important searches – not because they are bad, but because their keyword strategy is missing or wrong. We develop a data-driven ASO keyword strategy that makes your app visible for relevant searches.
Challenges you'll recognise
- Your app ranks for its own name but not for the keywords potential users would actually use to search for it.
- You have never systematically filled the 100-character keyword field in the App Store – you are throwing away ranking potential.
- Competitor apps of comparable quality rank far better – you do not know what keyword strategy is behind it.
Keyword Research
We identify relevant keywords with search volume, competition, and relevance score – using specialised ASO tools, competitor ranking analysis, and user search behaviour data. The result is a prioritised keyword list that balances reach against realistic ranking potential.
Keyword Placement
App Store and Google Play have different fields with different weighting. The App Store has a separate keyword field of 100 characters not visible to store visitors – a frequently underestimated ranking instrument. We fill every field optimally without wasting characters.
Competitor Analysis
Which keywords do your direct competitors rank for? Where are gaps they are not covering? We systematically analyse the keyword strategies of the most relevant competitors and identify opportunities where your app can realistically rank.
Continuous Monitoring
ASO is not a one-off task. Keyword rankings shift, new competitors appear, and algorithms are adjusted. We set up monitoring for your most important keywords and recommend adjustments based on ranking trends.
Good to know
The 100-Character Keyword Field
The hidden keyword field in the App Store (not visible to users) is a central ranking instrument. Comma-separated, no space after commas, no repetitions from the title – every character is valuable.
Localisation Multiplies Reach
Each country localisation has its own keyword fields. Optimising keywords in multiple languages and markets multiplies potential reach – without having to translate the entire app.
Ranking Does Not Equal Conversion
Ranking for keywords is the first step. Whether store visitors who arrive via those keywords actually install depends on the listing. ASO keyword strategy and listing optimisation belong together.
Frequently asked questions
How quickly do results appear after a keyword optimisation?
Are ASO keywords the same as SEO keywords?
Can a new app rank against established competitors?
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Success you can measure
With us you're always one step ahead technologically and tap directly into our extensive app development expertise. We take a close look at your app idea, identify key success factors and create tailor-made applications. Your visions and goals are at the heart of our joint project work.
Expert knowledge in app technologies
React Native, Flutter, native iOS and Android — we pick the stack to fit your project, not our preference.
Comprehensive user experience know-how
Intuitive operation and seamless interactions decide ratings and how long users stay in the app.
Proven track record
Published apps in the App Store and Play Store — from MVP to mature platform.
Versatile team
Concept, design, development and backend from one hand — no friction at the interfaces.
Long-term partnerships
We stay after launch and keep evolving your app with maintenance and updates.
READY FOR YOUR APP THAT SETS NEW STANDARDS?
Whether you want to optimize an existing app or bring a new vision to life – we'd love to meet you. A no-obligation conversation is always a great start.
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