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E-Commerce: Magento to Shopware Migration

Magento to ShopwareMigration

Magento systems are powerful but maintenance-heavy, expensive to run, and for many mid-market merchants no longer economically viable long-term. Moving to Shopware 6 gives you a modern, low-maintenance platform — if the migration is structured correctly. We know both systems inside out and plan the switch to keep your data, rankings, and live operations fully intact.

Challenges you'll recognise

  • Your Magento system consumes a disproportionate amount of development budget on maintenance, updates, and hosting, while functional progress stagnates.
  • Magento 1 is running without official security updates and is an active security risk you can no longer afford to carry.
  • You want to switch to Shopware but are worried about losing data or rankings in such a complex system change.

System Analysis & Gap Assessment

Before migrating, we analyse your existing Magento setup completely: which extensions are in use, where custom modifications were made, which features are natively available in Shopware, and where we need custom development or alternatives. The gap assessment prevents functionality gaps from appearing only after go-live.

Magento-to-Shopware Data Mapping

Magento and Shopware have fundamentally different data models — from product attributes to customer groups to order states. We have proven mapping templates for the most common Magento data structures and adapt them to your specific setup, resulting in a complete transfer of all relevant entities without manual rework.

SEO Transition

URL structures differ between Magento and Shopware. We create a complete redirect map from all Magento URLs to their Shopware equivalents, carry over meta data and structured data, and set up Google Search Console for the new platform. Rankings and organic traffic should survive the switch unharmed.

Parallel Operation & Rollback

Magento keeps running until the go-live date while Shopware is built and tested in parallel. We define a go-live window with minimal load and maintain a prepared rollback plan. If something doesn't go as expected during the switch, the path back is clearly documented.

Good to know

  • Magento's data model is complex

    Magento's EAV data model for product attributes is powerful but complex to migrate. Without deep knowledge of both systems, attribute values end up misassigned or lost. A proven mapping to Shopware's flatter model is critical here.

  • Extension gaps must be clarified early

    The most common surprise in Magento migrations is an extension with no direct equivalent in the new system. A complete gap assessment before project start prevents these gaps from generating costs only after go-live.

  • SEO transition determines traffic outcome

    Magento and Shopware generate different URL structures. Without a complete 301 redirect map, you lose organic traffic permanently. Redirect planning belongs in the first project phase, not at the end.

Frequently asked questions

How long does a Magento to Shopware migration take?
It depends on catalogue size, number of Magento extensions, and the extent of custom modifications. A standard Magento shop with a manageable catalogue can migrate in a matter of weeks; complex B2B setups with many extensions take longer. After an initial assessment, we provide a reliable timeline.
Will I lose my Magento extension functionality?
Not necessarily. Many Magento extension features are available natively or as plugins in Shopware 6. Where there is no direct equivalent, we build a custom solution or recommend a functional alternative. The gap assessment at the start makes this transparent.
What happens to my Magento customer data and order history?
Both are fully transferred. Customers, addresses, order history, and password hashes are migrated. Because Shopware uses a different password hashing method, customers may be prompted to set a new password on first login — standard practice that can be clearly communicated to users.

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Why nextlevels

Success you can measure

With us you're always at the cutting edge of technology and benefit directly from our developer expertise. Together we analyze your shop, identify key areas and develop tailor-made solutions. Your goals and expectations are at the center of our work.

  1. Developers, not resellers

    Your shop is built by developers who understand the code — nothing gets passed to subcontractors.

  2. Shopware down to the detail

    Architecture, API integration and performance from hundreds of project hours.

  3. One team, every discipline

    Development, design and marketing from a single source — no friction at the handoffs.

  4. Built for growth

    We build for conversion, load time and revenue — not for gut feeling.

  5. Partner, not vendor

    We stay on after launch and keep developing your shop continuously.

Ready for your successful online shop?

Whether it's an improvement or a fresh start — a no-obligation conversation never hurt anyone.

Profile picture of Paul Kalisch, Executive Partner
Paul Kalisch
Executive Partner

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