What does building an online shop with nextlevels cost?

It depends heavily on scope. A manageable shop based on Shopware typically starts in the low five-figure range, while complex B2B or headless projects with ERP and PIM interfaces sit above that. On top come running costs for hosting, licenses and maintenance as a separate line item. You get a concrete fixed-price offer after a short discovery in which we clarify requirements, interfaces and data volumes.

How long until my shop goes live?

A clearly scoped shop usually takes from a few weeks to a few months. The range is wide because it depends on the number of interfaces, the complexity of your assortment and the data migration. We work in iterations: you see a working state early and give feedback, rather than only seeing the finished result at the end.

Which shop system do you recommend – Shopware, headless or something else?

Our focus is Shopware, because as an open-source system it is powerful, extensible and well established in the German mid-market. We recommend headless architectures (Shopware as backend, your own frontend) when you need maximum frontend freedom or special performance. We make the decision based on your requirements, not on principle – a simple shop doesn't need a headless setup.

Can you migrate my existing shop?

Yes. We migrate existing shops including product data, customers, order history and URL structure. The URLs and redirects in particular are crucial so your SEO rankings don't collapse during the move. Before migrating we analyze your current shop and plan the move so ongoing operations are disrupted as little as possible.

Do you support B2B, B2C and D2C equally?

Yes. In B2C, conversion, speed and a frictionless checkout matter most. In B2B, requirements such as customer-specific price lists, tiered pricing, order approvals, quotation features and ERP integration come into play. We support D2C brands from brand staging to the logistics interface. We build the shop around your business model, not the other way round.

How do you ensure performance and scalability?

Performance isn't an afterthought for us but part of the architecture. We optimize for good Core Web Vitals, use caching, a CDN and clean database indexes, and test behavior under load. That keeps your shop fast and stable even during load peaks such as sales campaigns or Black Friday.

What about data protection, security and payment processing?

We build shops GDPR-compliant and integrate payments via certified payment providers, so no sensitive card data sits on your server. Updates, secure configuration and a roles-and-permissions concept are standard for us. In e-commerce, security isn't an optional add-on but a prerequisite for trust and conversion.

Who owns the shop – does vendor lock-in arise?

You own everything: code, configuration, data and content. Because we build on open-source technology like Shopware, you're not tied to proprietary systems and could in principle hand operations to another team. We document cleanly – vendor lock-in is not our business model.

E-Commerce: Customer Groups & Price Lists

Customer Groups &Price Lists

In B2B, a one-size-fits-all price is rarely the reality. We configure customer-specific price lists, tiered pricing, and discount groups directly in Shopware 6 — optionally driven by your ERP. Every business customer sees their own conditions after login: their catalogue, their prices, their currency. Manual price coordination by email becomes a thing of the past.

Set Up B2B Pricing Logic

Challenges you'll recognise

Sales staff must manually communicate prices on request because the shop shows the same public prices to all customers.
Customer-specific conditions only exist in the ERP and must be manually transferred to the shop whenever something changes.
Business customers see products in the shop that aren't relevant to them, or miss products that should only be available for their group.

Individual Price Lists

Shopware 6 allows you to store individual price lists per customer group or per individual customer. We configure tiered pricing, volume discounts, and customer-specific special prices so they apply automatically after login. Pricing rules can be time-limited, quantity-tiered, or tied to conditions.

ERP-Driven Pricing

When prices are managed in the ERP, we synchronise them automatically into the shop. Customer-specific conditions, framework agreement prices, and special arrangements come directly from your ERP — no manual maintenance in the shop. ERP updates appear in the shop promptly.

Catalogue Control

Not every B2B customer should see every product. We configure customer groups so that after login, only the approved products and categories are visible. New products automatically appear for the right groups as soon as they are released in the shop or PIM.

Purchase on Account & Limits

B2B customers frequently order on account with individualised payment terms. We configure payment method assignments per customer group and implement credit limits that automatically request alternative payment methods when exceeded. The logic runs directly in checkout without manual intervention.

Good to know

Pricing complexity requires a rule engine
Tiered prices, discount groups, time validity, and customer-specific overrides cannot be managed manually. Shopware's pricing rule engine handles the evaluation logic automatically — provided it is correctly configured and synchronised with the ERP.
Catalogue filtering reduces complexity
When customers only see the products relevant to them, the shop becomes clearer and search more efficient. Especially for large B2B catalogues with thousands of articles, customer-specific catalogue restriction is a genuine value-add.
ERP remains master for prices
When prices are manually maintained in the shop, divergences from the ERP eventually arise. The cleanest solution is ERP-driven price synchronisation where the shop always reads from the ERP and never acts as the leading system.

Frequently asked questions

Can we store prices for individual customers rather than groups?

Yes. Shopware 6 supports pricing rules at customer group level and at individual customer level. We configure the prioritisation logic so customer-specific prices always take precedence over group prices, and both can be driven from the ERP.

How is it ensured that business customers see their conditions after login?

Shopware's pricing rule engine automatically evaluates after login which price lists and discount groups apply to the logged-in customer. We test this logic in various scenarios — tiered pricing, time validity, basket conditions — before it goes live.

What happens if a customer tries to buy products not approved for their group?

Products not approved for a customer group are simply not visible after login — not in search, not in categories. Direct URL access shows either a 404 page or a configured message that the product is not available.

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Why nextlevels

Success you can measure

With us you're always at the cutting edge of technology and benefit directly from our developer expertise. Together we analyze your shop, identify key areas and develop tailor-made solutions. Your goals and expectations are at the center of our work.

Developers, not resellers
Your shop is built by developers who understand the code — nothing gets passed to subcontractors.
Shopware down to the detail
Architecture, API integration and performance from hundreds of project hours.
One team, every discipline
Development, design and marketing from a single source — no friction at the handoffs.
Built for growth
We build for conversion, load time and revenue — not for gut feeling.
Partner, not vendor
We stay on after launch and keep developing your shop continuously.

Ready for your successful online shop?

Whether it's an improvement or a fresh start — a no-obligation conversation never hurt anyone.

Paul Kalisch
Executive Partner

info@nextlevels.de +49 (0) 2161 539 71 60