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E-Commerce: B2B E-Commerce

B2BE-Commerce

B2B customers today expect the same convenience as in B2C – but with the complexity of business commerce: individual pricing, approval workflows, large catalogs and a clean connection to ERP and inventory management. We build B2B shops on Shopware 6 that digitize ordering, relieve your sales team and give business customers a self-service portal available around the clock.

Challenges you'll recognise

  • Your shop is really built for end customers but is supposed to serve business customers with individual prices and conditions – and it just doesn't fit.
  • Orders still come in by phone, email or fax and have to be transferred into the system manually.
  • There is no way to model your business customers' roles, budgets or approvals in the shop.

Services in detail

Good to know

  • B2B buyers expect B2C convenience

    Buyers are demanding online shoppers in private and carry that expectation into work: fast search, clear availability, self-service. Anyone offering a cumbersome B2B ordering experience loses to competitors who have digitized the process.

  • ERP integration is the core

    A B2B shop without a clean connection to ERP and inventory management creates duplicate work and errors. Only once prices, stock and orders sync automatically does the shop deliver its efficiency gain and noticeably relieve sales and back office.

  • Self-service relieves sales

    When customers manage quotes, order history and reorders themselves, the number of routine requests drops significantly. Your sales team gains time for advisory topics while existing customers can order independently around the clock.

Frequently asked questions

Can I run B2B and B2C in one shop?
Yes. Shopware 6 lets you run B2B and B2C scenarios in parallel – for example with separate sales channels, login-based pricing and different catalogs. You use one platform for both business models without compromising on B2B requirements.
How are customer-specific prices implemented?
Through customer-specific price lists, discount groups and tiered pricing that we maintain in the shop or control directly from your ERP. After login, each business customer sees exactly their negotiated conditions – including released products and individual payment methods such as purchase on account.
Can the shop connect to our ERP?
Yes, ERP integration is a core part of our B2B projects. We integrate common systems like SAP, Microsoft Dynamics or Sage and synchronize prices, stock, customer data and orders. This removes duplicate data maintenance and keeps your shop working with current data.
What is OCI punchout and do I need it?
OCI punchout connects your shop to your customers' procurement system, such as SAP Ariba. The buyer switches from their system into your shop, assembles the cart and transfers it back for approval. For suppliers to large companies this is often a precondition for being ordered from at all.
Is Shopware suitable for very large catalogs?
Yes. With the right architecture, a high-performance search (e.g. via Elasticsearch) and clean caching, Shopware 6 reliably handles catalogs with tens of thousands of items and many variants. We optimize filters, load times and data maintenance specifically for B2B use.

Related articles from our blog

Why nextlevels

Success you can measure

B2B commerce is B2C convenience plus business logic. We map customer pricing, approvals and ERP integration cleanly — and measurably unburden your sales team.

  1. Pricing per customer

    Individual prices and assortments right after login — no manual upkeep.

  2. Processes mapped

    Multi-stage approvals and ordering for real procurement organisations.

  3. ERP in sync

    Automatic synchronisation with ERP, PIM and inventory systems.

  4. Sales unburdened

    Self-service and OCI punchout take routine work off your team.

Ready for your successful online shop?

Whether it's an improvement or a fresh start — a no-obligation conversation never hurt anyone.

Profile picture of Paul Kalisch, Executive Partner
Paul Kalisch
Executive Partner

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