E-Commerce: B2B E-Commerce
B2B customers today expect the same convenience as in B2C – but with the complexity of business commerce: individual pricing, approval workflows, large catalogs and a clean connection to ERP and inventory management. We build B2B shops on Shopware 6 that digitize ordering, relieve your sales team and give business customers a self-service portal available around the clock.
Challenges you'll recognise
- Your shop is really built for end customers but is supposed to serve business customers with individual prices and conditions – and it just doesn't fit.
- Orders still come in by phone, email or fax and have to be transferred into the system manually.
- There is no way to model your business customers' roles, budgets or approvals in the shop.
Services in detail
- Customer Groups & Price ListsIn B2B, a one-size-fits-all price is rarely the reality. We configure customer-specific price lists, tiered pricing, and discount groups directly in Shopware 6 — optionally driven by your ERP. Every business customer sees their own conditions after login: their catalogue, their prices, their currency. Manual price coordination by email becomes a thing of the past.Learn more
- Punchout & ProcurementLarge purchasing organisations order from their own procurement systems — suppliers not integrated there are simply considered less often. We connect your Shopware shop via OCI punchout or cXML to your customers' SAP Ariba, Coupa, or other procurement platforms. The buyer switches seamlessly into your shop, builds their basket, and transfers it back to the approval system.Learn more
- B2B Self-Service PortalBusiness customers want to view quotes, retrieve order history, download invoices, and trigger reorders — without calling your sales team every time. We build you a self-service customer portal on Shopware 6 that meets exactly these requirements: available around the clock, tailored to your B2B processes, and simple enough that customers actually use it.Learn more
Good to know
B2B buyers expect B2C convenience
Buyers are demanding online shoppers in private and carry that expectation into work: fast search, clear availability, self-service. Anyone offering a cumbersome B2B ordering experience loses to competitors who have digitized the process.
ERP integration is the core
A B2B shop without a clean connection to ERP and inventory management creates duplicate work and errors. Only once prices, stock and orders sync automatically does the shop deliver its efficiency gain and noticeably relieve sales and back office.
Self-service relieves sales
When customers manage quotes, order history and reorders themselves, the number of routine requests drops significantly. Your sales team gains time for advisory topics while existing customers can order independently around the clock.
Frequently asked questions
Can I run B2B and B2C in one shop?
How are customer-specific prices implemented?
Can the shop connect to our ERP?
What is OCI punchout and do I need it?
Is Shopware suitable for very large catalogs?
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Success you can measure
B2B commerce is B2C convenience plus business logic. We map customer pricing, approvals and ERP integration cleanly — and measurably unburden your sales team.
Pricing per customer
Individual prices and assortments right after login — no manual upkeep.
Processes mapped
Multi-stage approvals and ordering for real procurement organisations.
ERP in sync
Automatic synchronisation with ERP, PIM and inventory systems.
Sales unburdened
Self-service and OCI punchout take routine work off your team.
Ready for your successful online shop?
Whether it's an improvement or a fresh start — a no-obligation conversation never hurt anyone.
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